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Menthol Hülsen

Menthol Hülsen shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49

Market size 37Growth 48Conversion 82Competition 77Returns 99Price range 84Avg price 90Brand share 3Review moat 81Quality gap 53
This niche Category average · 2,966 niches

Is Menthol Hülsen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Menthol Hülsen is a €184K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.

Menthol Hülsen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.2% over the last 90 days and 8.7% of searches end in a purchase.

€184K

revenue / yr

Units sold / yr10K
Search volume / yr+18.2%100K
Conversion rate8.7%
Avg price€21.12

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 21
Top-5 product click share38%
Open market1%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement3%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews383

Top Menthol Hülsen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€7K€15K€22K€29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 86%

Open market

0%

  • Fresh Bomb49%
  • Gizeh21%
  • sunmondo21%
  • Magnus6%
  • Frutta2%
  • OCB1%

Menthol Hülsen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR8.7%Products33Brands6Top 5 Brands99%OOS Rate6.8%Rating4.4★Reviews383Avg BSR#3,718
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Top Menthol Hülsen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • menthol hülsen34K/yr
  • fresh bomb click hülsen16K/yr
  • hülsen mit geschmack11K/yr
  • click hülsen10K/yr
  • zigarettenhülsen mit geschmack11K/yr
  • fresh bomb4K/yr
  • zigarettenhülsen mit menthol click6K/yr
  • filterhülsen mit geschmack7K/yr

What reviews say buyers love and hate about Menthol Hülsen

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Qualität insgesamt40%

Super Qualität

Geschmack insgesamt17%

Guter Mentholgeschmack

Preis-Leistungs-Verhältnis13%

dafür aber günstig

Geschmack11%

Der Geschmack mit Mentohl wahr am Besten

beworben Vs Tatsächliches Produkt6%

Alles wie immer, Ganz wie erwartet

What buyers complain about

98% of reviews
Preis-Leistungs-Verhältnis28%

für den Preis unverschämt

Qualität insgesamt18%

Leider sehr minderwertige Qualität, keine Empfehlung

Filterung13%

Filter

Geschmack13%

Schlechter Geschmack

Funktionalität insgesamt9%

Unbrauchbar

Menthol Hülsen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
15%
2Filterung
12%
3Benutzerfreundlichkeit
10%
4beworben Vs Tatsächliches Produkt
10%
5Farbe
10%

Common Menthol Hülsen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Menthol Hülsen 61/100 on Amazon Germany — Worth a look. The niche generates €184K/yr across 33 tracked products. Search demand moved +18.2% over the last 90 days.
Search demand for Menthol Hülsen on Amazon Germany peaks in Jun–Jul, where the busiest month runs 2.0× the quietest.