Memory Foam
FailDemand is soft, at -51.7% this quarter, so Memory Foam is a Fail.
- Flapen Score
- 34 / 100Ranks 2,845 of 2,966 Drogerie & Körperpflege niches · −15 vs the category median of 4934
- Market size
- €255K/yr144K searches / yr
- 90-day growth
- -51.7%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 3 sellers
Flapen Score
Memory Foam against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Memory Foam is stronger. Inside it, weaker.
Market
The Memory Foam market on Amazon at a glance
Shoppers on Amazon Germany searched for Memory Foam 144K times last year and spent an estimated €255K. All 2 brands take every click. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €255K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -51.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €255Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- derila kissen48K searches a year
02 · Price
A sale here is worth €40.79.
Listings sell for €40.79 on average, from €16.59 to €59.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At €40.79 that is €41K to €51K a year per listing.
- Average price
- €40.79inside the $15 to $100 sweet spot
- Price range
- €16.59–€59.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €41K–€51K
- Returns
- 7.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #40 within Mobilitätshilfen & Zubehör. It carries 6,095 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #40in Mobilitätshilfen & Zubehör
- Average rating
- 4.18 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,095per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Memory Foam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)
- Price
- €46.70
- Rating
- 4.0/5
- Reviews
- 10,838
- Age
- 1y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (Standard 1er Pack)
- Price
- €40.85
- Rating
- 4.0/5
- Reviews
- 8,560
- Age
- 3y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (King 1er Pack)
- Price
- €46.51
- Rating
- 4.0/5
- Reviews
- 8,560
- Age
- 3y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (Queen 1er Pack)
- Price
- €36.88
- Rating
- 4.0/5
- Reviews
- 4,056
- Age
- 2y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Weiß
- Price
- €59.86
- Rating
- 4.4/5
- Reviews
- 7,103
- Age
- 3y ago
Trending
estimated 90-day click momentum
Derila Standard Size Kissenbezug Hochwertiger Waschbarer Bezug für Kopfkissen Atmungsaktiv & Langlebig Weiß
- Price
- €16.59
- Rating
- 4.4/5
- Reviews
- 1,129
- Age
- 3y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (Standard 1er Pack)
- Price
- €40.85
- Rating
- 4.0/5
- Reviews
- 8,560
- Age
- 3y ago

Derila Ergo Kühlender Kissenbezug Kopfkissenbezug für Erholsamen Schlaf Optimierte Temperaturkontrolle für Ihr Kopfkissen
- Price
- €20.43
- Rating
- 4.2/5
- Reviews
- 1,409
- Age
- 1y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (King 1er Pack)
- Price
- €46.51
- Rating
- 4.0/5
- Reviews
- 8,560
- Age
- 3y ago

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)
- Price
- €46.70
- Rating
- 4.0/5
- Reviews
- 10,838
- Age
- 1y ago
Newest
by launch date
Derila Ergo Kühlender Kissenbezug Kopfkissenbezug für Erholsamen Schlaf Optimierte Temperaturkontrolle für Ihr Kopfkissen
- Price
- €20.43
- Rating
- 4.2/5
- Reviews
- 1,409
- Age
- 1y ago

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)
- Price
- €46.70
- Rating
- 4.0/5
- Reviews
- 10,838
- Age
- 1y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Grau
- Price
- €58.53
- Rating
- 4.4/5
- Reviews
- 7,103
- Age
- 1y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (Queen 1er Pack)
- Price
- €36.88
- Rating
- 4.0/5
- Reviews
- 4,056
- Age
- 2y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Weiß
- Price
- €59.86
- Rating
- 4.4/5
- Reviews
- 7,103
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Derila95%
- Glückstoff5%
Demand
Memory Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Memory Foam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- derila kissen48K/yr
- derila22K/yr
- derila kopfkissen44K/yr
- derila nackenkissen12K/yr
- derilla kissen original3K/yr
- nackenkissen derila3K/yr
- kopfkissen derila2K/yr
- derila memory foam kissen original552/yr
- derila antischnarchkissen1K/yr
- delira kopfkissen958/yr
Reviews and returns
What reviews say buyers love and hate about Memory Foam
We read the reviews and the return reasons for every product selling here.
“Müll kissen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Foam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









