Skip to content

Melatonin Kinder

Fail

Prices span $7.47–$14.52, mostly outside the sweet spot, so Melatonin Kinder is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€76K/yr80K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
73%top-5 click share · 12 brands · 31 sellers

Flapen Score

Melatonin Kinder against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Melatonin Kinder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Melatonin Kinder 80K times last year and spent an estimated €76K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
9.4%
Market size, estimated
€76Ka year
Peak month
January1.6× the quietest month
Top search term
melatonin kinder34K searches a year

02 · Price

A sale here is worth €10.12.

Listings sell for €10.12 on average, from €7.47 to €14.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €10.12 that is €5K to €8K a year per listing.

Average price
€10.12under the $15 to $100 sweet spot
Price range
€7.47–€14.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #622 within Schlafen & Beruhigung. It carries 674 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
4.4%
Average rank
#622in Schlafen & Beruhigung
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
674per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Melatonin Kinder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€8K€15K€23K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

15%

  • Horbäach36%
  • Jelly Pills22%
  • Novomins12%
  • Izkan7%
  • SoriaNatural4%
  • Gumtamin3%
  • Open — no brand owns it (6 brands, 15%)

Demand

Melatonin Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Melatonin Kinder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • melatonin kinder34K/yr
  • melatonin gummies kinder15K/yr
  • melatonin für kinder7K/yr
  • melatonin kids5K/yr
  • melatonin spray kinder5K/yr
  • wick zzzquil gute nacht kids4K/yr
  • zzzquil gute nacht kids4K/yr
  • melatonin kinder gummies3K/yr
  • melatonin für kinder zum einschlafen3K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Schlafqualität”
12%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Wirkung null”
A buyer, on “Funktionalität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Melatonin Kinder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data