How competitive is the Medigel niche on Amazon Germany?

8 brands and 80 sellers compete in Medigel on Amazon Germany. The top 5 Medigel products take 78% of clicks and its top 5 brands hold 93% of demand.

What does it cost to enter the Medigel niche?

Medigel sells for €12.43 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.00–€27.69. The average incumbent carries 1,628 reviews — the moat a new listing must climb.

Medigel

a small market ($74K/yr) — Medigel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49

This niche Category average · 2,966 niches

Is Medigel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Medigel is a €74K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.

Medigel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +33.7% over the last 90 days and 11.2% of searches end in a purchase.

€74K

revenue / yr

Units sold / yr8K

Search volume / yr+33.7%53K

Conversion rate11.2%

Avg price€12.43

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 80

Top-5 product click share78%

Open market7%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Medigel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MediGel 2 x 50 g - Salbe zur Wundheilung - Hydroaktives Lipogel mit Zink & Eisen bei akuten Wunden - reduziert die Narbenbildung - ohne Klebegefühl - Wundsalbe

Price: €26.09
Rating: 4.7/5
Reviews: 112
Age: 3y ago

MEDIGEL Schnelle Wundheilung Hydroaktives Lipogel Einstellen 2 x 50 g

Price: €27.69
Rating: 4.7/5
Reviews: 222
Age: 6y ago

MediGel Wundreinigungsspray 50 ml entfernt sorgfältig Schmutz & Mikroorganismen ohne Brennen - der Infektion einen Schritt voraus

Price: €8.11
Rating: 4.7/5
Reviews: 372
Age: 7y ago

MEDIGEL WUND- UND HEILGEL 50 g

Price: €15.08
Rating: 4.7/5
Reviews: 67
Age: 2y ago

Hansaplast Wundspray (50 ml) zur antiseptischen Wundreinigung durch mechanische Spülung Spray schützt vor Wundinfektionen farblos und besonders hautfreundlich

Price: €3.00
Rating: 4.7/5
Reviews: 11,673
Age: 8y ago

Newest

by launch date

MEDIGEL WUND- UND HEILGEL 20 g

Price: €12.23
Rating: 5.0/5
Reviews: 1
Age: 2y ago

MEDIGEL WUND- UND HEILGEL 50 g

Price: €15.08
Rating: 4.7/5
Reviews: 67
Age: 2y ago

MediGel 2 x 50 g - Salbe zur Wundheilung - Hydroaktives Lipogel mit Zink & Eisen bei akuten Wunden - reduziert die Narbenbildung - ohne Klebegefühl - Wundsalbe

Price: €26.09
Rating: 4.7/5
Reviews: 112
Age: 3y ago

MEDIGEL Schnelle Wundheilung Hydroaktives Lipogel Einstellen 2 x 50 g

Price: €27.69
Rating: 4.7/5
Reviews: 222
Age: 6y ago

MediGel Wundreinigungsspray 50 ml entfernt sorgfältig Schmutz & Mikroorganismen ohne Brennen - der Infektion einen Schritt voraus

Price: €8.11
Rating: 4.7/5
Reviews: 372
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

MEDIGEL57%
WUTAIN18%
Hansaplast6%
Octenisept6%
Medice6%
schülke3%
Open — no brand owns it (2 brands, 4%)

Top Medigel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

medigel34K/yr +37.3%2.4% conv.
medigel schnelle wundheilung 50g9K/yr +43.1%2.7% conv.
medigel wund und heilgel3K/yr +40.7%1.8% conv.
medi gel4K/yr +13.7%1.6% conv.
medigel 100g3K/yr -12.3%6.5% conv.

What reviews say buyers love and hate about Medigel

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Qualität insgesamt19%

“Super Qualität”

Desinfektion12%

“Bestes Desinfektionsmittel”

beworben Vs Tatsächliches Produkt12%

“Erfüllt sein Zweck”

Benutzerfreundlichkeit9%

“Auch in der Handhabung ist es sehr praktisch”

Preis-Leistungs-Verhältnis7%

“Preis passt absolut”

What buyers complain about

84% of reviews

Preis-Leistungs-Verhältnis20%

“Lediglich ist der Preis für 50 ml ganz schön hoch”

Benutzerfreundlichkeit16%

“Fragliche Anwendung”

Funktionalität insgesamt16%

“Funktioniert nicht”

Qualität insgesamt10%

“Teurer Müll”

Genauigkeit insgesamt6%

“Die Wirksamkeit kann ich nicht überprüfen”

Medigel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inhaltsstoffe – insgesamt

25%

2Gesamtgröße

25%

3Produktzustand

25%

4Funktionalität insgesamt

25%

Common Medigel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Medigel 45/100 on Amazon Germany — Skip it. The niche generates €74K/yr across 12 tracked products. Search demand moved +33.7% over the last 90 days.

Medigel buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Benutzerfreundlichkeit, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.