Matcha Latte
Matcha Latte shows low returns (0.1%), but a small market ($69K/yr) keeps it on the watch list.
Flapen Score
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Is Matcha Latte profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Matcha Latte is a €69K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Matcha Latte: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.2% over the last 90 days and 3.6% of searches end in a purchase.
€69K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 34 products
Top Matcha Latte products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NanaNaturas BIO Matcha Latte Mix mit 22% japanischem Matcha-Grüntee Pulver und Kokosblütenzucker | für einfach leckeren Tee Genuß | auch für Eis & Gebäck
- Price
- €12.71
- Rating
- 3.9/5
- Reviews
- 170
- Age
- 1y ago
GOLD KILI - Instant Matcha Latte - (10 X 25 GR)
- Price
- €4.62
- Rating
- 4.2/5
- Reviews
- 952
- Age
- 11y ago
KRÜGER Matcha Latte Pulver Kokos 250g (10x 25g Sachets) Instant mit Grünteepulver hot & iced
- Price
- €7.04
- Rating
- 4.3/5
- Reviews
- 338
- Age
- 8y ago
NaturaleBio Matcha Tee Pulver Bio - Premium-Qualität - 100g. Original Green Tea aus Japan. Japanischer ideal zum Trinken. Grüntee für Latte Smoothies Getränk. Hergestellt in Uji Kyoto.
- Price
- €12.57
- Rating
- 4.4/5
- Reviews
- 38,330
- Age
- 9y ago
MORE Protein Iced Matcha Latte 500g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
- Price
- €24.08
- Rating
- 4.4/5
- Reviews
- 503
- Age
- 1y ago
Trending
90-day click momentum
KRÜGER Iced Matcha Latte Mango Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.79
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2mo ago
KRÜGER Iced Matcha Latte Strawberry & Raspberry Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.82
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 2mo ago
PerfectTed Erdbeere Matcha Latte RTD Zeremonielle Matcha-Qualität 12 x 250-ml-Dosen Fertiggetränk mit Glutenfreiem Hafer | Sanft & Cremig | Milchfrei
- Price
- €18.25
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 8mo ago
Bobo4T 3-in-1 Matcha Latte Bubble Tea & Milkshake Pulver 1kg Premium Matcha Latte Mix Instant Getränkepulver für 3040 Portionen
- Price
- €14.60
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Meßmer BIO Matcha | Ceremonial Qualität aus Japan | reiner Grüntee 100% natürlich & laborgeprüft | 30g Dose | fein vermahlenes Grünteepulver
- Price
- €10.93
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 5mo ago
Newest
by launch dateKRÜGER Iced Matcha Latte Strawberry & Raspberry Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.82
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 2mo ago
KRÜGER Iced Matcha Latte Mango Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.79
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2mo ago
Bobo4T 3-in-1 Matcha Latte Bubble Tea & Milkshake Pulver 1kg Premium Matcha Latte Mix Instant Getränkepulver für 3040 Portionen
- Price
- €14.60
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Meßmer BIO Matcha | Ceremonial Qualität aus Japan | reiner Grüntee 100% natürlich & laborgeprüft | 30g Dose | fein vermahlenes Grünteepulver
- Price
- €10.93
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 5mo ago
PerfectTed Erdbeere Matcha Latte RTD Zeremonielle Matcha-Qualität 12 x 250-ml-Dosen Fertiggetränk mit Glutenfreiem Hafer | Sanft & Cremig | Milchfrei
- Price
- €18.25
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 rising
Sellers
53
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
40%
Top 20: 89%
Open market
34%
- KRÜGER16%
- Gold Kili14%
- One&Only11%
- NaturaleBio9%
- nananatura9%
- MORE NUTRITION8%
Matcha Latte demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×
Top Matcha Latte search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- matcha latte75K/yr
- matcha latte pulver32K/yr
- matcha pulver für latte5K/yr
- macha latte pulver11K/yr
- matcha drink3K/yr
- matcha getränk4K/yr
- matcha kaffee3K/yr
What reviews say buyers love and hate about Matcha Latte
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Delicious”
“Bestes Produkt”
“Bester Matcha”
“Bestes Preis-Leistungsverhältnis”
“Perfekte Farbe”
What buyers complain about
63% of reviews“Geschmacklich ist der Matcha deutlich bitter”
“Teuer und dünnflüssig”
“Bitter”
“Geschmacklich ist der Matcha deutlich bitter”
“Erst zu süß, jetzt perfekt”
Matcha Latte return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Matcha Latte questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
