Matcha Latte
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $69K a year here, so Matcha Latte is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 4954
- Market size
- €69K/yr134K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 53 sellers
Flapen Score
Matcha Latte against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Matcha Latte is stronger. Inside it, weaker.
Market
The Matcha Latte market on Amazon at a glance
Shoppers on Amazon Germany searched for Matcha Latte 134K times last year and spent an estimated €69K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €69Ka year
- Peak month
- June4.5× the quietest month
- Top search term
- matcha latte75K searches a year
02 · Price
A sale here is worth €14.39.
Listings sell for €14.39 on average, from €2.79 to €27.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €14.39 that is €1K to €4K a year per listing.
- Average price
- €14.39under the $15 to $100 sweet spot
- Price range
- €2.79–€27.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #54 within Nahrungsergänzung. It carries 3,945 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 91%
- Out of stock, average day
- 8.2%
- Average rank
- #54in Nahrungsergänzung
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,945per listing
- Listings tracked
- 34
04 · Newcomers
4 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Matcha Latte products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NanaNaturas BIO Matcha Latte Mix mit 22% japanischem Matcha-Grüntee Pulver und Kokosblütenzucker | für einfach leckeren Tee Genuß | auch für Eis & Gebäck
- Price
- €12.71
- Rating
- 3.9/5
- Reviews
- 170
- Age
- 1y ago

GOLD KILI - Instant Matcha Latte - (10 X 25 GR)
- Price
- €4.62
- Rating
- 4.2/5
- Reviews
- 952
- Age
- 11y ago

KRÜGER Matcha Latte Pulver Kokos 250g (10x 25g Sachets) Instant mit Grünteepulver hot & iced
- Price
- €7.04
- Rating
- 4.3/5
- Reviews
- 338
- Age
- 8y ago

NaturaleBio Matcha Tee Pulver Bio - Premium-Qualität - 100g. Original Green Tea aus Japan. Japanischer ideal zum Trinken. Grüntee für Latte Smoothies Getränk. Hergestellt in Uji Kyoto.
- Price
- €12.57
- Rating
- 4.4/5
- Reviews
- 38,330
- Age
- 9y ago

MORE Protein Iced Matcha Latte 500g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
- Price
- €24.08
- Rating
- 4.4/5
- Reviews
- 503
- Age
- 1y ago
Trending
estimated 90-day click momentum
KRÜGER Iced Matcha Latte Mango Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.79
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2mo ago

KRÜGER Iced Matcha Latte Strawberry & Raspberry Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.82
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 2mo ago

PerfectTed Erdbeere Matcha Latte RTD Zeremonielle Matcha-Qualität 12 x 250-ml-Dosen Fertiggetränk mit Glutenfreiem Hafer | Sanft & Cremig | Milchfrei
- Price
- €18.25
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 8mo ago

Bobo4T 3-in-1 Matcha Latte Bubble Tea & Milkshake Pulver 1kg Premium Matcha Latte Mix Instant Getränkepulver für 3040 Portionen
- Price
- €14.60
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Meßmer BIO Matcha | Ceremonial Qualität aus Japan | reiner Grüntee 100% natürlich & laborgeprüft | 30g Dose | fein vermahlenes Grünteepulver
- Price
- €10.93
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 5mo ago
Newest
by launch date
KRÜGER Iced Matcha Latte Strawberry & Raspberry Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.82
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 2mo ago

KRÜGER Iced Matcha Latte Mango Instant Pulver 160g (8x 20g Sachets) mit Grünteepulver
- Price
- €2.79
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2mo ago

Bobo4T 3-in-1 Matcha Latte Bubble Tea & Milkshake Pulver 1kg Premium Matcha Latte Mix Instant Getränkepulver für 3040 Portionen
- Price
- €14.60
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Meßmer BIO Matcha | Ceremonial Qualität aus Japan | reiner Grüntee 100% natürlich & laborgeprüft | 30g Dose | fein vermahlenes Grünteepulver
- Price
- €10.93
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 5mo ago

PerfectTed Erdbeere Matcha Latte RTD Zeremonielle Matcha-Qualität 12 x 250-ml-Dosen Fertiggetränk mit Glutenfreiem Hafer | Sanft & Cremig | Milchfrei
- Price
- €18.25
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
53
Est. top-5 brand share
59%
Top 20: 98%
Est. top-5 click share
40%
Top 20: 89%
Open market
34%
- KRÜGER16%
- Gold Kili14%
- One&Only11%
- NaturaleBio9%
- nananatura9%
- MORE NUTRITION8%
Demand
Matcha Latte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×
Search terms
Top Matcha Latte search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matcha latte75K/yr
- matcha latte pulver32K/yr
- matcha pulver für latte5K/yr
- macha latte pulver11K/yr
- matcha drink3K/yr
- matcha getränk4K/yr
- matcha kaffee3K/yr
Reviews and returns
What reviews say buyers love and hate about Matcha Latte
We read the reviews and the return reasons for every product selling here.
“Geschmacklich ist der Matcha deutlich bitter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha Latte questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









