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Matcha Latte

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $69K a year here, so Matcha Latte is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€69K/yr134K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
40%top-5 click share · 24 brands · 53 sellers

Flapen Score

Matcha Latte against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Matcha Latte is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Latte market on Amazon at a glance

Shoppers on Amazon Germany searched for Matcha Latte 134K times last year and spent an estimated €69K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
3.6%
Market size, estimated
€69Ka year
Peak month
June4.5× the quietest month
Top search term
matcha latte75K searches a year

02 · Price

A sale here is worth €14.39.

Listings sell for €14.39 on average, from €2.79 to €27.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €14.39 that is €1K to €4K a year per listing.

Average price
€14.39under the $15 to $100 sweet spot
Price range
€2.79–€27.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #54 within Nahrungsergänzung. It carries 3,945 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
8.2%
Average rank
#54in Nahrungsergänzung
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
3,945per listing
Listings tracked
34

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Matcha Latte products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€4K€6K€8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

53

Est. top-5 brand share

59%

Top 20: 98%

Est. top-5 click share

40%

Top 20: 89%

Open market

34%

  • KRÜGER16%
  • Gold Kili14%
  • One&Only11%
  • NaturaleBio9%
  • nananatura9%
  • MORE NUTRITION8%

Demand

Matcha Latte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Matcha Latte search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • matcha latte75K/yr
  • matcha latte pulver32K/yr
  • matcha pulver für latte5K/yr
  • macha latte pulver11K/yr
  • matcha drink3K/yr
  • matcha getränk4K/yr
  • matcha kaffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Latte

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Geschmacklich ist der Matcha deutlich bitter”
A buyer, on “Geschmack insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Matcha Latte questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data