Skip to content

Massagekissen

Fail

Demand is soft, at -40.4% this quarter, so Massagekissen is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€30K/yr58K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
52%top-5 click share · 14 brands · 62 sellers

Flapen Score

Massagekissen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Massagekissen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massagekissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Massagekissen 58K times last year and spent an estimated €30K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
1.3%
Market size, estimated
€30Ka year
Peak month
December4.5× the quietest month
Top search term
massagekissen rücken16K searches a year

02 · Price

A sale here is worth €40.63.

Listings sell for €40.63 on average, from €20.42 to €72.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €40.63 that is €0 to €4K a year per listing.

Average price
€40.63inside the $15 to $100 sweet spot
Price range
€20.42–€72.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
5.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #28 within Wellness. It carries 6,804 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
7.0%
Average rank
#28in Wellness
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
6,804per listing
Listings tracked
24

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Massagekissen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€6K€9K€12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 flat

Sellers

62

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 95%

Open market

22%

  • Brelley26%
  • Beurer23%
  • RENPHO9%
  • ALLJOY7%
  • SKG7%
  • iKristin6%

Demand

Massagekissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Massagekissen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • massagekissen rücken16K/yr
  • massagekissen mit wärmefunktion26K/yr
  • shiatsu massagekissen13K/yr
  • elektrische massagekissen3K/yr
  • massagekissen theraplus181/yr

Reviews and returns

What reviews say buyers love and hate about Massagekissen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Massagequalität”
18%of negative reviews mention “Haltbarkeit”
5.5%of orders come back
“Defekt nach 2 Monaten”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Massagekissen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data