Massagekissen
FailDemand is soft, at -40.4% this quarter, so Massagekissen is a Fail.
- Flapen Score
- 38 / 100Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 4938
- Market size
- €30K/yr58K searches / yr
- 90-day growth
- -40.4%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 62 sellers
Flapen Score
Massagekissen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Massagekissen is stronger. Inside it, weaker.
Market
The Massagekissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Massagekissen 58K times last year and spent an estimated €30K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -40.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €30Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- massagekissen rücken16K searches a year
02 · Price
A sale here is worth €40.63.
Listings sell for €40.63 on average, from €20.42 to €72.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €40.63 that is €0 to €4K a year per listing.
- Average price
- €40.63inside the $15 to $100 sweet spot
- Price range
- €20.42–€72.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 5.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #28 within Wellness. It carries 6,804 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 7.0%
- Average rank
- #28in Wellness
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,804per listing
- Listings tracked
- 24
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Massagekissen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shiatsu Massagegerät Massagekissen für Nacken Schulter Rücken Rückenmassagegerät mit rotierenden Massageköpfen mit Wärmefunktion für Büro Zuhause
- Price
- €28.51
- Rating
- 4.3/5
- Reviews
- 3,430
- Age
- 3y ago

Beurer MG 135 Shiatsu-Massagekissen mit Wärmefunktion 4 Massageköpfe Abschaltautomatik waschbarer Bezug für Schultern Nacken Rücken und Beine 40 x 40 cm
- Price
- €41.50
- Rating
- 4.3/5
- Reviews
- 5,035
- Age
- 6y ago

SKG Das Original kabelloses Nacken- und Rückenmassagegerät mit beidseitiger Wärmefunktion tragbares Massagekissen mit Vibrationsmassage für Zuhause & Büro Vatertagsgeschenk für Papa VS500
- Price
- €56.33
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 10mo ago

RENPHO Shiatsu Massagegerät Massagekissen mit Wärmefunktion Rückenmassagegerät mit 3 Geschwindigkeiten 4D Nackenmassagegerät mit Tiefknetmassage Geschenke für Frauen Männer
- Price
- €28.58
- Rating
- 4.2/5
- Reviews
- 67,534
- Age
- 6y ago

Massagegerät Rücken Nacken ALLJOY Shiatsu Nackenmassagegerät mit Wärme 3D Rücken Massagegerät Massagekissen für Nacken Schultern Rücken Beine Geschenk für Mama Papa Frauen Männer
- Price
- €52.12
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Massagekissen Kabellos mit Wärmefunktion Shiatsu Massagegerät für Nacken Rücken 3D Rotierende Massageköpfe Wiederaufladbarer Akku PU-Leder Tragbar für Zuhause Büro Auto Geschenk für Männer Frauen
- Price
- €40.83
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 3mo ago

KNQZE Nackenmassagegerät mit Wärmefunktion Shiatsu Massagegerät mit 3D Rotierenden Massageköpfen Massagekissen für Nacken Schulter Rücken Rückenmassagegerät für Büro Zuhause - Fernbedienung
- Price
- €28.22
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1mo ago

Massagegerät Rücken Nacken ALLJOY Shiatsu Nackenmassagegerät mit Wärme 3D Rücken Massagegerät Massagekissen für Nacken Schultern Rücken Beine Geschenk für Mama Papa Frauen Männer
- Price
- €52.12
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago

USUIELIGHT Elektrisches Lendenkissen mit Wärme & Vibrationsmassage
- Price
- €55.90
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 8mo ago

3 In 1 RüCkenmassagegeräT Zentira Back Massager with Traction Vibration & Heat Ergonomic Massagekissen Rücken für Unteren Rücken Nacken (BH)
- Price
- €32.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
KNQZE Nackenmassagegerät mit Wärmefunktion Shiatsu Massagegerät mit 3D Rotierenden Massageköpfen Massagekissen für Nacken Schulter Rücken Rückenmassagegerät für Büro Zuhause - Fernbedienung
- Price
- €28.22
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1mo ago

Massagekissen Kabellos mit Wärmefunktion Shiatsu Massagegerät für Nacken Rücken 3D Rotierende Massageköpfe Wiederaufladbarer Akku PU-Leder Tragbar für Zuhause Büro Auto Geschenk für Männer Frauen
- Price
- €40.83
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 3mo ago

Massagegerät Rücken Nacken ALLJOY Shiatsu Nackenmassagegerät mit Wärme 3D Rücken Massagegerät Massagekissen für Nacken Schultern Rücken Beine Geschenk für Mama Papa Frauen Männer
- Price
- €52.12
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago

USUIELIGHT Elektrisches Lendenkissen mit Wärme & Vibrationsmassage
- Price
- €55.90
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 8mo ago

3 In 1 RüCkenmassagegeräT Zentira Back Massager with Traction Vibration & Heat Ergonomic Massagekissen Rücken für Unteren Rücken Nacken (BH)
- Price
- €32.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
62
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
22%
- Brelley26%
- Beurer23%
- RENPHO9%
- ALLJOY7%
- SKG7%
- iKristin6%
Demand
Massagekissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Massagekissen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- massagekissen rücken16K/yr
- massagekissen mit wärmefunktion26K/yr
- shiatsu massagekissen13K/yr
- elektrische massagekissen3K/yr
- massagekissen theraplus181/yr
Reviews and returns
What reviews say buyers love and hate about Massagekissen
We read the reviews and the return reasons for every product selling here.
“Defekt nach 2 Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massagekissen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









