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Massagegerät

Maybe

Shoppers spend an estimated $5.3M a year here. But demand is soft, at -29.5% this quarter, so Massagegerät is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size
€5.3M/yr5.2M searches / yr
90-day growth
-29.5%search demand this quarter
Competition
47%top-5 click share · 35 brands · 65 sellers

Flapen Score

Massagegerät against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Massagegerät is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massagegerät market on Amazon at a glance

Shoppers on Amazon Germany searched for Massagegerät 5.2M times last year and spent an estimated €5.3M. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.3M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
2.1%
Market size, estimated
€5.3Ma year
Peak month
December3.5× the quietest month
Top search term
massagegerät1.9M searches a year

02 · Price

A sale here is worth €48.85.

Listings sell for €48.85 on average, from €13.90 to €173.34. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At €48.85 that is €98K to €122K a year per listing.

Average price
€48.85inside the $15 to $100 sweet spot
Price range
€13.90–€173.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
€98K–€122K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #39 within Wellness. It carries 6,130 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
8.6%
Average rank
#39in Wellness
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
6,130per listing
Listings tracked
42

04 · Newcomers

11 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Massagegerät products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

€0€213K€425K€638K€850K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

65

Est. top-5 brand share

53%

Top 20: 88%

Est. top-5 click share

47%

Top 20: 81%

Open market

42%

  • Brelley16%
  • iKristin13%
  • RENPHO12%
  • Zerolia6%
  • InvoSpa6%
  • AERLANG5%

Demand

Massagegerät search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Massagegerät search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • massagegerät1.9M/yr
  • nackenmassagegerät1.0M/yr
  • massage746K/yr
  • rückenmassagegerät198K/yr
  • massagegerät nacken233K/yr
  • massagekissen137K/yr
  • schulter massagegerät54K/yr
  • massager90K/yr
  • nackenmassagegerät mit wärme114K/yr
  • nackenmassage112K/yr

Reviews and returns

What reviews say buyers love and hate about Massagegerät

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Massagequalität”
13%of negative reviews mention “Haltbarkeit”
4.2%of orders come back
“Defekt nach 1 Jahr”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Massagegerät questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data