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Magnesiumöl

Maybe

An estimated 0.2% of orders come back. But demand is soft, at +5.0% this quarter, so Magnesiumöl is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€249K/yr217K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
54%top-5 click share · 13 brands · 20 sellers

Flapen Score

Magnesiumöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Magnesiumöl is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesiumöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Magnesiumöl 217K times last year and spent an estimated €249K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €249K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
9.3%
Market size, estimated
€249Ka year
Peak month
September1.8× the quietest month
Top search term
magnesiumöl53K searches a year

02 · Price

A sale here is worth €12.32.

Listings sell for €12.32 on average, from €3.40 to €23.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €12.32 that is €12K to €15K a year per listing.

Average price
€12.32under the $15 to $100 sweet spot
Price range
€3.40–€23.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€12K–€15K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #384 within Rezeptfreie Medikamente. It carries 1,307 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#384in Rezeptfreie Medikamente
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,307per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Magnesiumöl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€12K€25K€37K€50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

14%

  • Organic Magnesium52%
  • VIROXIDIN9%
  • Life Solution9%
  • MgSport6%
  • WoldoHealth5%
  • Natur Total4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Magnesiumöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Magnesiumöl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesiumöl53K/yr
  • magnesium spray45K/yr
  • magnesium öl21K/yr
  • magnesium oil14K/yr
  • magnesium öl zum einreiben15K/yr
  • magnesiumöl spray13K/yr
  • magnesium spray kinder5K/yr
  • magnesiumöl zechstein8K/yr
  • magnesiumspray6K/yr
  • magnesium spray gegen krämpfe4K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesiumöl

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Magnesium”
8%of negative reviews mention “Allergien”
0.2%of orders come back
“Hautreizend”
A buyer, on “Allergien”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Magnesiumöl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data