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Magnesiumöl

Magnesiumöl shows low returns (0.2%), but soft demand (+5.0% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 46Growth 31Conversion 84Competition 52Returns 99Price range 43Avg price 53Brand share 38Review moat 55Quality gap 62
This niche Category average · 2,966 niches

Is Magnesiumöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Magnesiumöl is a €249K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.

Magnesiumöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.0% over the last 90 days and 9.3% of searches end in a purchase.

€249K

revenue / yr

Units sold / yr25K
Search volume / yr+5.0%217K
Conversion rate9.3%
Avg price€12.32

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 20
Top-5 product click share54%
Open market18%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,307

Top Magnesiumöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€25K€37K€50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

14%

  • Organic Magnesium52%
  • VIROXIDIN9%
  • Life Solution9%
  • MgSport6%
  • WoldoHealth5%
  • Natur Total4%
  • Open — no brand owns it (7 brands, 14%)

Magnesiumöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR9.3%Products20Brands13Top 5 Brands82%OOS Rate10.0%Rating4.4★Reviews1,307Avg BSR#384
9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Top Magnesiumöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesiumöl53K/yr
  • magnesium spray45K/yr
  • magnesium öl21K/yr
  • magnesium oil14K/yr
  • magnesium öl zum einreiben15K/yr
  • magnesiumöl spray13K/yr
  • magnesium spray kinder5K/yr
  • magnesiumöl zechstein8K/yr
  • magnesiumspray6K/yr
  • magnesium spray gegen krämpfe4K/yr

What reviews say buyers love and hate about Magnesiumöl

What buyers mention most, as a share of all reviews.

What buyers love

60% of reviews
Magnesium15%

Bestes Magnesium spray

Linderung von Muskelschmerzen12%

Besonders nach dem Sport oder bei verspannten Muskeln nutze ich es gern als Massageöl zur Muskelentspannung

Qualität insgesamt9%

top Produkt

Einfache Anwendung5%

Die Anwendung ist unkompliziert: Das Spray lässt sich gut dosieren

Benutzerfreundlichkeit5%

Gut anzuwenden

What buyers complain about

48% of reviews
Allergien8%

Hautreizend

Funktionalität insgesamt8%

Hält nicht was es verpricht

Magnesium7%

irreführende Werbung, nur 31% Magnesiumöl

Auslaufsicher6%

Spray war bereits ausgelaufen

Hautgesundheit5%

Bei solchen Sprays stört ein bisschen der komische Film, den es auf der Haut hinterlässt

Magnesiumöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
50%
2Qualität insgesamt
7%
3Funktionalität insgesamt
7%
4Wasserbeständigkeit
7%
5Entflammbar
7%

Common Magnesiumöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesiumöl 55/100 on Amazon Germany — Worth a look. The niche generates €249K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +5.0% over the last 90 days.
Search demand for Magnesiumöl on Amazon Germany peaks in Sep, where the busiest month runs 1.8× the quietest.