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Magnesiumchlorid

soft demand (-30.7% this quarter) — Magnesiumchlorid doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49

Market size 15Growth 10Conversion 74Competition 24Returns 100Price range 75Avg price 81Brand share 42Review moat 78Quality gap 27
This niche Category average · 2,966 niches

Is Magnesiumchlorid profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Magnesiumchlorid is a €59K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Magnesiumchlorid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.7% over the last 90 days and 6.8% of searches end in a purchase.

€59K

revenue / yr

Units sold / yr4K
Search volume / yr-30.7%49K
Conversion rate6.8%
Avg price€17.53

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 30
Top-5 product click share71%
Open market20%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews447

Top Magnesiumchlorid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€18K€23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • Casida28%
  • DIACLEANSHOP22%
  • ESTENAT18%
  • SOLUP8%
  • vitalundfitmit1005%
  • BAXX4%
  • Open — no brand owns it (7 brands, 17%)

Magnesiumchlorid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR6.8%Products17Brands13Top 5 Brands80%OOS Rate0.0%Rating4.6★Reviews447Avg BSR#361
2K1KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Magnesiumchlorid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesiumchlorid25K/yr
  • magnesiumchlorid pulver6K/yr
  • magnesium chlorid4K/yr
  • magnesiumchlorid hexahydrat4K/yr
  • magnesium chlorid pulver3K/yr
  • magnesium chloride3K/yr
  • magnesiumchlorid kaufen5K/yr

What reviews say buyers love and hate about Magnesiumchlorid

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt30%

Super Produkt

Magnesium19%

Das Sunday Natural Magnesium Bisglycinat hat mich wirklich überzeugt

Schlafqualität6%

kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.

Preis-Leistungs-Verhältnis5%

Gutes Produkt zum fairen Preis

beworben Vs Tatsächliches Produkt5%

hält was es verspricht

What buyers complain about

65% of reviews
Magnesium34%

das Magnesium wirkt nicht abführend,

beworben Vs Tatsächliches Produkt10%

Irreführend

Säureregulator/Linderung von Magenschmerzen5%

Nix für Magen Darm

Dosierung3%

Leider wirken die Pillen selbst etwas billig

Qualität insgesamt2%

nicht mehr um Qualität

Magnesiumchlorid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnesium
50%
2Qualität insgesamt
50%

Common Magnesiumchlorid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesiumchlorid 43/100 on Amazon Germany — Skip it. The niche generates €59K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.
Search demand for Magnesiumchlorid on Amazon Germany peaks in Jan–Feb, where the busiest month runs 1.7× the quietest.