magnesium threonate
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€28.06avg listing price — sweet spot $15–$100
Price range
Incredible€16.03–€36.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€1.5M€1.5M/yr · 562K searches
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great447.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, magnesium threonate is a €1.5M/yr Amazon Germany market (562K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
magnesium threonate market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- €1.1M–€1.4M
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 7.7%
- Avg brand age
- 41 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
10
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
11%
- SUNDAY NATURAL37%
- natural elements16%
- ProFuel14%
- Bloom Naturals Beauty Supplements14%
- NatureWell4%
- QIDOSHA3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top magnesium threonate search terms
- magnesium threonate169K/yr
- magnesium l-threonate111K/yr
- magnesium l-threonat65K/yr
- magtein36K/yr
- magnesium l threonate36K/yr
- magnesium threonat25K/yr
- magnesium-l-threonat21K/yr
- magnesium l threonat testsieger19K/yr
- magtein magnesium l-threonate14K/yr
- magnesium l threonat14K/yr
Top magnesium threonate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNDAY NATURAL Magnesium Threonate - Markenrohstoff Magtein 120 Kapseln L-Threonat 2.040mg Magnesium L-Threonate pro Tagesdosis zur Versorgung des Nervensystems Laborgeprüft vegan
SUNDAY NATURAL€33.434.7★398 rev
Magnesium L-Threonate (Magtein) 2.083mg Magnesium L-Threonat pro Tagesdosis 90 Kapseln für deinen Magnesiumhaushalt vegan hoch bioverfügbar in Deutschland entwickelt & laborgeprüft
natural elements€30.114.5★288 rev
Magnesium Threonate Kapseln 120x - optimal hochdosiert mit 2000 mg Magtein Magnesium-L-Threonat pro Tag - innovative patentierte Magnesium-Form - laborgeprüft mit Zertifikat - Vorrat für 30 Tage
ProFuel€29.324.6★478 rev
Magtein Magnesium L-Threonate - 120 Kapseln mit 2000 mg täglich - L-Threonat - Magnesium Threonate - Laborgeprüft vegan & produziert in Deutschland - Verpackung kann variieren
Bloom Naturals Beauty Supplements€27.924.6★230 rev
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.034.6★1,754 rev
Newest
by launch date
OVF NeuroMAG Komplett 120 Kapseln | Magnesium L-Threonate Magtein Taurat Bisglycinat & Pidolat | Hochbioverfügbares Magnesium für Gehirn Nervensystem Müdigkeit & Muskeln
PARAFARMACIA, ORGANIC VITAMINS & FOOD€27.10181 rev
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.031,754 rev
SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan
SUNDAY NATURAL€18.031,536 rev
SUNDAY NATURAL Magnesium Threonate - Markenrohstoff Magtein 120 Kapseln L-Threonat 2.040mg Magnesium L-Threonate pro Tagesdosis zur Versorgung des Nervensystems Laborgeprüft vegan
SUNDAY NATURAL€33.43398 rev
HealthyWorld Magnesium + Calcium L-Treonat 240 Kapseln Magnesiumcitrat & Bisglycinat Schnelle Absorption 2 Schlüsselmineralien Unterstützung für Muskeln Knochen und Nervensystem
HealthyWorld€22.1832 rev
Trending
90-day click momentumSUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan
SUNDAY NATURAL€18.034.5★
HealthyWorld Magnesium + Calcium L-Treonat 240 Kapseln Magnesiumcitrat & Bisglycinat Schnelle Absorption 2 Schlüsselmineralien Unterstützung für Muskeln Knochen und Nervensystem
HealthyWorld€22.184.5★
Magnesium L-Threonate (Magtein) 2.083mg Magnesium L-Threonat pro Tagesdosis 90 Kapseln für deinen Magnesiumhaushalt vegan hoch bioverfügbar in Deutschland entwickelt & laborgeprüft
natural elements€30.114.5★
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.034.6★
OVF NeuroMAG Komplett 120 Kapseln | Magnesium L-Threonate Magtein Taurat Bisglycinat & Pidolat | Hochbioverfügbares Magnesium für Gehirn Nervensystem Müdigkeit & Muskeln
PARAFARMACIA, ORGANIC VITAMINS & FOOD€27.104.5★
What buyers say about magnesium threonate
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Magnesium ever”
“Super Produkt”
“kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.”
“Top Preis/Leistung”
“Hält was es verspricht”
“Muskeln – ideal für Aktive!”
“Funktioniert,”
“Gut zum schlucken”
“🧠 FOCUS MODE ON”
“Bis jetzt super, fühle mich fitter”
What buyers complain about
“Magnesium halt”
“Irreführend”
“Scheinbar hoher Anteil an (billigem) MG Oxid.”
“Nix für Magen Darm”
“recht teuer”
“nachts unruhiger Schlaf”
“Wirkt nicht”
“oft magenbelastend”
“Enthält leider Siliciumdioxid”
“Die Effekte sind eher subtil”
Top return reasons
Common questions
- Is magnesium threonate profitable to sell on Amazon Germany?
- The niche generates €1.5M/yr across 13 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the magnesium threonate niche?
- 11 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in magnesium threonate?
- Top complaints mined from reviews: Magnesium, beworben Vs Tatsächliches Produkt, Dosierung. The return rate is 0.1%.
- When does demand for magnesium threonate peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the magnesium threonate niche?
- Listings span €16.03–€36.47; the average listing price is €28.06 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.