Is magnesium sticks profitable to sell on Amazon Germany?

The niche generates €523K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the magnesium sticks niche?

6 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in magnesium sticks?

Top complaints mined from reviews: Qualität insgesamt, Dosierung, Magnesium. The return rate is 0.0%.

When does demand for magnesium sticks peak?

Demand peaks in May–Jun; the busiest month runs 3.3× the quietest.

What does it cost to enter the magnesium sticks niche?

Listings span €3.39–€32.38; the average listing price is €14.51 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.

magnesium sticks

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.51

avg listing price — sweet spot $15–$100

Market size

Good€523K

€523K/yr · 339K searches

Review moat

Good1,046.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.39–€32.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, magnesium sticks is a €523K/yr Amazon Germany market (339K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

magnesium sticks market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: €435K–€580K; units × avg price
Conversion rate: 10.6%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Magnesium Diasporal49%
Doppelherz19%
Avitale11%
tetesept9%
Dr Böhm8%
Verla5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.3×

Open Trend

Top magnesium sticks search terms

magnesium sticks50K/yr +28.2%9.5% conv.
diasporal 400 extra direkt 100 stück36K/yr +3.2%9.4% conv.
magnesium diasporal36K/yr -10.7%4.8% conv.
diasporal magnesium sticks13K/yr +38.3%1.9% conv.
magnesium direkt27K/yr +17.4%10.0% conv.
magnesium sport23K/yr +9.3%5.4% conv.
diasporal magnesium26K/yr -5.1%4.3% conv.
magnesium pulver sticks22K/yr -1.4%10.4% conv.
magnesium sticks direkt ohne wasser14K/yr +25.8%10.6% conv.
magnesium diasporal 400 extra direkt16K/yr -0.4%10.3% conv.

All search terms

Top magnesium sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magnesium-Diasporal 400 EXTRA direkt | Magnesium Sticks mit fruchtigem Pulver | Das Direktgranulat der EXTRA-KLASSE mit 400mg Magnesium pro Stick 50 Sticks

Magnesium Diasporal€18.704.8★2,063 rev

Magnesium-Diasporal 400 EXTRA direkt | mit fruchtigem Magnesium Pulver | Das Direktgranulat der EXTRA-KLASSE mit 400mg Magnesium pro Stick 100 direkt Sticks

Magnesium Diasporal€32.384.8★2,063 rev

tetesept Magnesium 500 Direkt 1 x 20 Direkt-Sticks - Nahrungsergänzungsmittel mit Magnesium Pulver zur Einnahme ohne Wasser - Schnell für aktive Muskeln

tetesept€3.614.6★514 rev

Avitale Magnesium 400 direkt Orange - Direktgranulat zur Einnahme ohne Wasser 105 g

Avitale€11.284.5★637 rev

Dr. Böhm Magnesium Sport Sticks: Für Ausdauer und Leistung im Sport mit Magnesium Kalium und Vitamin C ideal für unterwegs 40 Stück

Dr Böhm€15.504.6★266 rev

Newest

by launch date

Doppelherz Magnesium 600 Intense + D3 DEPOT DIRECT - Hochdosiert mit 600 mg Magnesium plus 25 g Vitamin D pro Portionsbeutel - 60 Portionen mit Zitronen-Geschmack

Doppelherz€12.02106 rev

10mo ago

Magnesium Diasporal€11.26530 rev

1y ago

Magnesium 400 + D3 + K2 direkt mit leckerem Pfirsich-Maracuja Geschmack - Direktgranulat zur Einnahme ohne Wasser

Avitale€12.6764 rev

1y ago

Dr. Böhm Magnesium Sport + Aminosäuren: Für Muskelkraft Ausdauer & Regeneration nach dem Sport mit BCAA Magnesium Kalium & Vitaminen 14 Sachets

Dr Böhm€17.1685 rev

2y ago

Doppelherz Magnesium 500 + B12 + D3 DIRECT mit DEPOT-Funktion - Magnesium als Beitrag für die normale Funktion der Muskeln und des Nervensystems - 60 Portionen Micro-Pellets mit Zitronen-Geschmack

Doppelherz€12.822,905 rev

3y ago

What buyers say about magnesium sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Magnesium22%

“Das beste Magnesium was ich nehme”

Qualität insgesamt19%

“Top Produkt”

beworben Vs Tatsächliches Produkt9%

“Produkt so wie ich es mir vorgestellt habe”

Preis-Leistungs-Verhältnis8%

“Gut und günstig”

Linderung von Muskelschmerzen8%

“Ich merke richtig, dass es gegen Muskelkrämpfe und Verspannungen hilft, besonders an stressigen Tagen oder nach dem Training”

Benutzerfreundlichkeit6%

“Problemlose Einnahme”

Geschmack insgesamt5%

“Schmeckt”

Gesamtgröße3%

“Passt”

Geschmack3%

“Geschmack gut”

Effizienz3%

“Wirkt sehr gut”

What buyers complain about

Qualität insgesamt9%

“Magnesiumoxid ist halt billig”

Dosierung9%

“Preventiv würde ich keine 400mg nehmen”

Magnesium7%

“Magnesium”

Preis-Leistungs-Verhältnis6%

“Unerreichter Preis”

Stärke6%

“Schwach”

Benutzerfreundlichkeit5%

“Unmöglich”

beworben Vs Tatsächliches Produkt5%

“aber leider nicht gemerkt, wie es heißt.”

Geschmack insgesamt5%

“Schmeckt wie abgelaufen”

Künstliche Süßstoffe4%

“Wahrscheinlich zu viele Süßungsmittel drin”

Löslichkeit4%

“löst sich schlecht auf”

Top return reasons

Magnesium50%

Preis-Leistungs-Verhältnis50%

Common questions

Is magnesium sticks profitable to sell on Amazon Germany?: The niche generates €523K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the magnesium sticks niche?: 6 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in magnesium sticks?: Top complaints mined from reviews: Qualität insgesamt, Dosierung, Magnesium. The return rate is 0.0%.
When does demand for magnesium sticks peak?: Demand peaks in May–Jun; the busiest month runs 3.3× the quietest.
What does it cost to enter the magnesium sticks niche?: Listings span €3.39–€32.38; the average listing price is €14.51 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.