Is magnesium nacht profitable to sell on Amazon Germany?

The niche generates €132K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (42/100).

How competitive is the magnesium nacht niche?

9 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in magnesium nacht?

Top complaints mined from reviews: Magnesium, Dosierung, Funktionalität insgesamt. The return rate is 0.1%.

When does demand for magnesium nacht peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the magnesium nacht niche?

Listings span €2.21–€23.79; the average listing price is €13.59 (sweet spot $15–$100). The average incumbent carries 3,198 reviews — the moat a new listing must climb.

magnesium nacht

Skip it

Soft demand (-25.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.59

avg listing price — sweet spot $15–$100

Price range

Okay€2.21–€23.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,198.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€132K

€132K/yr · 77K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, magnesium nacht is a €132K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

magnesium nacht market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: €109K–€136K; units × avg price
Conversion rate: 12.6%
Avg BSR: #109
Page quality: 0%
Prime: 89%
Sponsored: 95%
Out of stock: 3.9%
Avg brand age: 41 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

tetesept42%
Doppelherz33%
SUNDAY NATURAL8%
natural elements5%
Abtei5%
Baldriparan2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -25.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top magnesium nacht search terms

magnesium nacht23K/yr -29.9%11.3% conv.
magnesium für die nacht12K/yr -24.5%11.6% conv.
tetesept magnesium7K/yr +28.7%7.0% conv.
magnesium schlaf8K/yr -29.6%7.6% conv.
magnesium 500 nacht8K/yr -35.5%14.0% conv.
magnesium zum schlafen7K/yr -30.0%5.4% conv.
magnesium tetesept4K/yr -3.6%10.9% conv.
magnesium nacht 5005K/yr -30.4%15.6% conv.
magnesium schlafen3K/yr -47.9%8.3% conv.

All search terms

Top magnesium nacht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tetesept Magnesium 500 Nacht Tabletten für entspannte Muskeln im Schlaf 30 St. Tabletten

tetesept€3.064.6★1,819 rev

Doppelherz Magnesium 500 für die Nacht - Mit Melisse und Lavendelöl - Hochdosiertes Magnesium als Beitrag für die normale Muskelfunktion - 100 DEPOT-Tabletten

Doppelherz€12.704.6★453 rev

Doppelherz Magnesium 600 Tag und Nacht 2-Phasen-DEPOT - Magnesium trägt zur normalen Muskelfunktion bei - Hochdosiert - 30 DEPOT-Tabletten

Doppelherz€4.084.6★280 rev

tetesept Magnesium 500 Nacht - 5 x 30 hochdosierte Tabletten - Nahrungsergänzungsmittel für entspannte Muskeln im Schlaf mit Magnesium Tabletten

tetesept€17.094.6★212 rev

SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft

SUNDAY NATURAL€16.034.6★1,754 rev

Newest

by launch date

Doppelherz Magnesium 600 Tag und Nacht 2-Phasen-DEPOT - Magnesium trägt zur normalen Muskelfunktion bei - Hochdosiert - 120 DEPOT-Tabletten

Doppelherz€15.23280 rev

5mo ago

SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft

SUNDAY NATURAL€16.031,754 rev

8mo ago

SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan

SUNDAY NATURAL€18.031,536 rev

8mo ago

Doppelherz Magnesium 600 Tag und Nacht 2-Phasen-DEPOT - Magnesium trägt zur normalen Muskelfunktion bei - Hochdosiert - 30 DEPOT-Tabletten

Doppelherz€4.08280 rev

1y ago

tetesept Magnesium 500 Nacht - 5 x 30 hochdosierte Tabletten - Nahrungsergänzungsmittel für entspannte Muskeln im Schlaf mit Magnesium Tabletten

tetesept€17.09212 rev

1y ago

What buyers say about magnesium nacht

What buyers praise and complain about, mined from review topics.

What buyers love

Magnesium24%

“Bestes Magnesium ever”

Qualität insgesamt22%

“Good produckt”

Schlafqualität8%

“Natürliche Schlaftabletten”

Preis-Leistungs-Verhältnis7%

“Bester preis”

beworben Vs Tatsächliches Produkt5%

“Hält 100% was es verspricht”

Linderung von Muskelschmerzen4%

“Das beste für Muskel- und Nervenentspannung und guten Schlaf”

Effizienz3%

“Wirkt”

Einfaches Kauen/Schlucken2%

“Gut zum schlucken”

Vitamin2%

“Vitamine”

Gesamtgröße2%

“Passt”

What buyers complain about

Magnesium25%

“Abtei Magnesium”

Dosierung7%

“Fake Dosierung”

Funktionalität insgesamt6%

“Wirkt überhaupt nicht”

Säureregulator/Linderung von Magenschmerzen5%

“Durchfall”

beworben Vs Tatsächliches Produkt5%

“Irreführend”

Nebenwirkungen4%

“Wirkung fraglich”

Schlafqualität4%

“Früher hatte ich Probleme mit schlechtem Schlaf”

Qualität insgesamt3%

“Müll”

Linderung von Muskelschmerzen3%

“Ich als Sportler habe wirklich Probleme mit wadenkrämpfe”

Preis-Leistungs-Verhältnis3%

“Expensive”

Top return reasons

Magnesium100%

Common questions

Is magnesium nacht profitable to sell on Amazon Germany?: The niche generates €132K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (42/100).
How competitive is the magnesium nacht niche?: 9 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in magnesium nacht?: Top complaints mined from reviews: Magnesium, Dosierung, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for magnesium nacht peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the magnesium nacht niche?: Listings span €2.21–€23.79; the average listing price is €13.59 (sweet spot $15–$100). The average incumbent carries 3,198 reviews — the moat a new listing must climb.