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Magnesium Glycinat

Magnesium Glycinat clears our launch bar: a $6.6M/yr market growing +1.1% this quarter with returns at 0.1%.

Flapen Score

61
Launch it

Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49

Market size 99Growth 26Conversion 95Competition 36Returns 100Price range 52Avg price 76Brand share 54Review moat 34Quality gap 37
This niche Category average · 2,966 niches

Is Magnesium Glycinat profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Magnesium Glycinat is a €6.6M/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Launch it — 61/100.

Magnesium Glycinat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +1.1% over the last 90 days and 12.0% of searches end in a purchase.

€6.6M

revenue / yr

Units sold / yr400K
Search volume / yr+1.1%3.5M
Conversion rate12.0%
Avg price€15.56

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 29
Top-5 product click share63%
Open market27%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)8· 8 succeeded
Avg rating4.5★
Avg reviews3,115

Top Magnesium Glycinat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€664K€1.3M€2.0M€2.7M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

29

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • SUNDAY NATURAL24%
  • natural elements22%
  • ProFuel13%
  • ESN10%
  • WeightWorld5%
  • PharmaZen4%

Magnesium Glycinat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.5MCVR12.0%Products20Brands17Top 5 Brands73%OOS Rate0.0%Rating4.5★Reviews3,115Avg BSR#36
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top Magnesium Glycinat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesium bisglycinat2.0M/yr
  • magnesium glycinat605K/yr
  • magnesium glycinate188K/yr
  • magnesiumbisglycinat141K/yr
  • esn magnesium110K/yr
  • magnesiumglycinat92K/yr
  • magnesium bisglycinat hochdosiert62K/yr
  • magnesium bisglycinate42K/yr
  • esn magnesium bisglycinate35K/yr
  • magnesium esn38K/yr

What reviews say buyers love and hate about Magnesium Glycinat

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Magnesium23%

Bestes Magnesium ever

Qualität insgesamt22%

Excellent product 👌🏻 Excellent product

Schlafqualität8%

Ideal vor dem Schlafen

Preis-Leistungs-Verhältnis7%

Bestes + Preis/Leistung super

beworben Vs Tatsächliches Produkt4%

Es sieht genau so aus wie auf den photo super

What buyers complain about

60% of reviews
Magnesium24%

Ungenaue Magnesium Angaben

Dosierung9%

Wenig mg

beworben Vs Tatsächliches Produkt5%

Irreführend

Funktionalität insgesamt4%

Noch kein Erfolg

Inhaltsstoffe – insgesamt4%

Enthält Siliciumdioxid

Magnesium Glycinat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnesium
58%
2Gesamtgröße
8%
3Funktionalität insgesamt
8%
4Produktzustand
8%
5Benutzerfreundlichkeit
8%

Common Magnesium Glycinat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesium Glycinat 61/100 on Amazon Germany — Launch it. The niche generates €6.6M/yr across 20 tracked products. 8 of 8 products launched in the last 360 days are still selling. Search demand moved +1.1% over the last 90 days.
Search demand for Magnesium Glycinat on Amazon Germany peaks in May, where the busiest month runs 1.9× the quietest.