Is magnesium glycinat profitable to sell on Amazon Germany?

The niche generates €6.6M/yr across 20 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Launch it (61/100).

How competitive is the magnesium glycinat niche?

17 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in magnesium glycinat?

Top complaints mined from reviews: Magnesium, Dosierung, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for magnesium glycinat peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the magnesium glycinat niche?

Listings span €8.34–€22.34; the average listing price is €15.56 (sweet spot $15–$100). The average incumbent carries 3,115 reviews — the moat a new listing must climb.

magnesium glycinat

Launch it

A $6.6M/yr market growing +1.1% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€6.6M

€6.6M/yr · 3.5M searches

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.56

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good€8.34–€22.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,114.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, magnesium glycinat is a €6.6M/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Launch it — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: €4.7M–€6.2M; units × avg price
Launch success: 100%; 8 of 8 new (360d)
Conversion rate: 12.0%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 178 days

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

SUNDAY NATURAL24%
natural elements22%
ProFuel13%
ESN10%
WeightWorld5%
PharmaZen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

natural elements Magnesium Bisglycinat - Premium: Chelatiertes Magnesium - 180 Kapseln - 300mg elementares Magnesium pro Tagesdosis - Laborgeprüft vegan hochdosiert

natural elements€21.814.6★10,245 rev

SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan

SUNDAY NATURAL€18.034.5★1,536 rev

Magnesium Bisglycinat Kapseln 240x - 3000 mg Magnesium-Bisglycinat davon 360 mg elementares Magnesium pro Tag - laborgeprüft mit Zertifikat - 100% vegan - Vorrat für 80 Tage

ProFuel€16.714.6★1,751 rev

ESN Magnesium Caps 120 Kapseln 194 mg Magnesium pro Tagesportion - Magnesiumbisglycinat-Kapseln Hohe Bioverfügbarkeit - Made in Germany

ESN€13.044.7★752 rev

SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft

SUNDAY NATURAL€16.034.6★1,754 rev

Newest

by launch date

Magnesium Bisglycinat Hochdosiert - 250 Kapseln - 362 mg Magnesium Glycinat pro Tag - Vegan & Produziert in Deutschland - Laborgeprüft - Verpackung kann variieren

Nature Flow€12.2558 rev

2mo ago

Magnesiumbisglycinat Kapseln - 450 mg elementares Magnesium pro Tag - 240 Kapseln hochdosiert - hohe Bioverfügbarkeit & Premium chelatiertes Magnesium - 100% vegan bis zu 4 Monate Vorrat

RAIBU€15.88340 rev

6mo ago

Magnesium Bisglycinat hochdosiert 1500 mg Magnesiumbisglycinat Komplex mit Vitamin B6 300mg elementares Magnesium pro Tagesdosis 120 Kapseln Premium chelatiertes Glycinat laborgeprüft vegan

PharmaZen€8.341,508 rev

7mo ago

SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan

SUNDAY NATURAL€18.031,536 rev

8mo ago

SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft

SUNDAY NATURAL€16.031,754 rev

8mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Magnesium23%

“Bestes Magnesium ever”

Qualität insgesamt22%

“Excellent product 👌🏻 Excellent product”

Schlafqualität8%

“Ideal vor dem Schlafen”

Preis-Leistungs-Verhältnis7%

“Bestes + Preis/Leistung super”

beworben Vs Tatsächliches Produkt4%

“Es sieht genau so aus wie auf den photo super”

Linderung von Muskelschmerzen3%

“Sehr gut verträglich, hochwertige Inhaltsstoffe und spürbar positive Wirkung auf Muskeln und Regeneration”

Dosierung3%

“400mg optimal”

Einfaches Kauen/Schlucken2%

“Gut zum schlucken”

Vitamin2%

“Vitamine”

Effizienz2%

“Wirksam”

What buyers complain about

Magnesium24%

“Ungenaue Magnesium Angaben”

Dosierung9%

“Wenig mg”

beworben Vs Tatsächliches Produkt5%

“Irreführend”

Funktionalität insgesamt4%

“Noch kein Erfolg”

Inhaltsstoffe – insgesamt4%

“Enthält Siliciumdioxid”

Säureregulator/Linderung von Magenschmerzen3%

“dazu Magen- Darmprobleme”

Geschmack insgesamt3%

“Pulver schmeckt ganz stark nach Ammoniak”

Nebenwirkungen3%

“Außerdem plagte mich starke Übelkeit”

Gesamtgröße3%

“Sind groß”

Preis-Leistungs-Verhältnis3%

“spart euch das Geld”

Top return reasons

Magnesium58%

Gesamtgröße8%

Funktionalität insgesamt8%

Produktzustand8%

Benutzerfreundlichkeit8%

Qualität insgesamt8%

Common questions

Is magnesium glycinat profitable to sell on Amazon Germany?: The niche generates €6.6M/yr across 20 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Launch it (61/100).
How competitive is the magnesium glycinat niche?: 17 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in magnesium glycinat?: Top complaints mined from reviews: Magnesium, Dosierung, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for magnesium glycinat peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the magnesium glycinat niche?: Listings span €8.34–€22.34; the average listing price is €15.56 (sweet spot $15–$100). The average incumbent carries 3,115 reviews — the moat a new listing must climb.

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magnesium glycinat

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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