Is magnesium flakes profitable to sell on Amazon Germany?

The niche generates €74K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the magnesium flakes niche?

13 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in magnesium flakes?

Top complaints mined from reviews: Magnesium, Verdünnt/wässrig, Stärke. The return rate is 0.1%.

When does demand for magnesium flakes peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the magnesium flakes niche?

Listings span €8.54–€41.00; the average listing price is €18.75 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

magnesium flakes

Worth a look

Shows low returns (0.1%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€18.75

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Price range

Great€8.54–€41.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good563.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€74K

€74K/yr · 49K searches

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, magnesium flakes is a €74K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

magnesium flakes market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €75K–€94K; units × avg price
Conversion rate: 8.1%
Avg BSR: #236
Page quality: 0%
Prime: 63%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

MRS28%
vitalundfitmit10013%
DIACLEANSHOP12%
SOLUP10%
BetterYou9%
Water & Salt8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top magnesium flakes search terms

magnesium flocken11K/yr +10.1%6.9% conv.
magnesium flakes14K/yr -26.8%9.5% conv.
magnesiumchlorid flocken5K/yr +36.1%7.8% conv.
zechstein magnesium flakes4K/yr -15.2%8.2% conv.
magnesiumflocken4K/yr -10.9%9.6% conv.
magnesium fussbad3K/yr -11.7%7.8% conv.
magnesium chloride flakes3K/yr -35.9%8.6% conv.
magnesium flocken zum baden3K/yr -46.8%10.9% conv.
magnesiumflocken zum baden3K/yr -34.9%10.2% conv.

All search terms

Top magnesium flakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magnesium Flakes zum Baden Magnesium Badesalz Reine Magnesiumchlorid-Flocken für Fußbad Vollbad & Entspannung Ohne Zusätze Hergestellt in der EU MRS 4 kg

MRS€17.524.6★1,229 rev

1 kg Original Zechstein Inside Magnesium Flakes Flocken aus dem Zechsteinmeer - mit hohem Magnesiumchlorid-Gehalt - zur Herstellung von Magnesium Fußbad/Vollbad/Magnesiumöl

vitalundfitmit100€9.394.4★100 rev

Magnesium Flakes zum Baden Magnesium Badesalz Reine Magnesiumchlorid-Flocken für Fußbad Vollbad & Entspannung Ohne Zusätze Hergestellt in der EU MRS 1 kg

MRS€9.784.6★1,229 rev

Magnesium Flakes aus dem Toten Meer 4kg Magnesiumkristalle aus Magnesiumchlorid 100% Naturprodukt - u.a. zur Herstellung von Magnesiumöl Spray Fußbad Vollbad uvm

DIACLEANSHOP€19.634.6★754 rev

SOLUP Magnesiumchlorid Flakes Magnesium Flocken zum Baden Hexahydrat Fußbad

SOLUP€23.024.7★260 rev

Newest

by launch date

Natur Total€17.4823 rev

2mo ago

Water & Salt 500g Magnesium Magnesiumflakes [DERMATOLOGISCH GETESTET] - Magnesiumflocken Magnesium Badesalz - Zertifiziertes & reines Naturprodukt - Flocken Fußbad & Vollbad

Water & Salt€9.2524 rev

1y ago

Water & Salt Zechstein Flakes (2kg Eimer) Magnesium Flocken Magnesium Flakes [DERMATOLOGISCH GETESTET] - Magnesiumflocken Magnesiumbadesalz - Zertifiziertes & reines Naturprodukt - Fußbad&Vollbad

Water & Salt€25.2224 rev

1y ago

Numeira Totes Meer Salz Magnesium Bad und Einweichen Entspannendes Magnesium Badesalz aus Jordanien Reines Magnesiumchlorid Flocken für Baden Unparfümiert 1 kg

Numeira€11.05127 rev

1y ago

1 kg Original Zechstein Inside Magnesium Flakes Flocken aus dem Zechsteinmeer - mit hohem Magnesiumchlorid-Gehalt - zur Herstellung von Magnesium Fußbad/Vollbad/Magnesiumöl

vitalundfitmit100€9.39100 rev

1y ago

What buyers say about magnesium flakes

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Magnesium20%

“Dass es sich um Original Zechstein-Magnesium handelt, gibt mir ein gutes Gefühl bei der Qualität”

Linderung von Muskelschmerzen8%

“Es tut den Muskeln unglaublich gut”

Beruhigend Wirkung4%

“Perfekt für entspannende Fußbäder”

beworben Vs Tatsächliches Produkt4%

“Genaue Beschreibung”

Komfort insgesamt3%

“Sehr angenehm”

Preis-Leistungs-Verhältnis3%

“günstig”

Benutzerfreundlichkeit3%

“die Dosierung erleichtert.”

Feucht/Trocken3%

“Ware ist für Feuchtigkeit geschützt”

Saugfähigkeit3%

“Wasser gut auf”

What buyers complain about

Magnesium13%

“magnesiumflakes”

Verdünnt/wässrig8%

“würden zu einer Flüssigkeit.”

Stärke8%

“nicht sehr effektiv”

Salzgehalt8%

“Salz”

Allergien6%

“Allergische Reaktion”

Gesamtgröße4%

“Die Packung ist riesig”

Feucht/Trocken4%

“Vllt. sollte der Hersteller sich Gedanken über die feuchtigkeitsdurchlässige Verpackung machen”

Linderung von Juckreiz4%

“Juckreiz und der ganze Körper und hatte überall Quaddeln”

Preis-Leistungs-Verhältnis3%

“Der Preis von 18,90 Euro für 1,5 Kilo ist ok - nicht günstig”

Linderung von Muskelschmerzen3%

“Ich habe oft Wadenkrämpfe und "müde" Beine”

Top return reasons

beworben Vs Tatsächliches Produkt40%

Funktionalität insgesamt20%

Qualität insgesamt20%

Magnesium20%

Common questions

Is magnesium flakes profitable to sell on Amazon Germany?: The niche generates €74K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the magnesium flakes niche?: 13 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in magnesium flakes?: Top complaints mined from reviews: Magnesium, Verdünnt/wässrig, Stärke. The return rate is 0.1%.
When does demand for magnesium flakes peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the magnesium flakes niche?: Listings span €8.54–€41.00; the average listing price is €18.75 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

magnesium flakes

magnesium flakes market data

Competition & brand share

Demand & seasonality

Top magnesium flakes search terms

Top magnesium flakes products on Amazon

Top sellers

Newest

Trending

What buyers say about magnesium flakes

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Drogerie & Körperpflege