Magnesium
Magnesium shows a $9.2M/yr market, but soft demand (-11.3% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Is Magnesium profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Magnesium is a €9.2M/yr Amazon Germany market (5.8M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Magnesium: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.3% over the last 90 days and 9.7% of searches end in a purchase.
€9.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Magnesium products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
natural elements Magnesium Komplex - Premium: Aus 5 hochwertigen Verbindungen - 400mg elementares Magnesium pro Tagesdosis - Laborgeprüft vegan hochdosiert
- Price
- €21.36
- Rating
- 4.7/5
- Reviews
- 10,954
- Age
- 7y ago
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
- Price
- €16.03
- Rating
- 4.6/5
- Reviews
- 1,754
- Age
- 8mo ago
Magnesium Komplex 180 Kapseln 400 mg elementares Magnesium pro Tag 5 hochwertige Formen: Mag.-Oxid Citrat Bisglycinat Malat & Ascorbat laborgeprüft mit Zertifikat Vorrat für 3 Monate
- Price
- €10.17
- Rating
- 4.6/5
- Reviews
- 5,346
- Age
- 6y ago
Magnesium hochdosiert Kapseln - 365 Stück (Jahresvorrat) - 664mg je Kapsel davon 4 00mg elementares Magnesium - höherer Gehalt als andere Magnesiumformen - Laborgeprüft & Vegan
- Price
- €18.68
- Rating
- 4.6/5
- Reviews
- 23,730
- Age
- 8y ago
NATURE LOVE Magnesium Komplex - 180 Kapseln - 400mg elementares Magnesium je Tagesdosis - Magnesiumcitrat Magnesiumoxid Magnesiumbisglycinat Magnesiummalat Magnesiumscorbat - Vegan hochdosiert
- Price
- €21.56
- Rating
- 4.6/5
- Reviews
- 5,590
- Age
- 7y ago
Trending
90-day click momentum
Swiyie Magnesium-Komplex 10-in-1 | Mit Magnesiumbisglycinat Citrat Malat Taurat Oxid Carbonat & mehr | 163 mg Magnesium pro Portion | Für Muskeln Knochen Nervensystem & Energiestoffwechsel
- Price
- €23.49
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 5mo ago
SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan
- Price
- €18.03
- Rating
- 4.5/5
- Reviews
- 1,536
- Age
- 8mo ago
Abtei Magnesium 500 Plus Extra-Vital-Depot hochdosierte Magnesiumtabletten mit allen B-Vitaminen für Muskeln Nerven und Herz vegan 42 Tabletten
- Price
- €3.10
- Rating
- 4.6/5
- Reviews
- 2,457
- Age
- 11mo ago
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
- Price
- €16.03
- Rating
- 4.6/5
- Reviews
- 1,754
- Age
- 8mo ago
ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 485
- Age
- 1y ago
Newest
by launch dateSwiyie Magnesium-Komplex 10-in-1 | Mit Magnesiumbisglycinat Citrat Malat Taurat Oxid Carbonat & mehr | 163 mg Magnesium pro Portion | Für Muskeln Knochen Nervensystem & Energiestoffwechsel
- Price
- €23.49
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 5mo ago
Magnesium Komplex hochdosiert - 200 Kapseln - 400 mg Magnesium pro Tag + Vitamin C mit Bisglycinat Citrat Oxid L-Ascorbat Malat vegan & produziert in Deutschland
- Price
- €9.99
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 8mo ago
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
- Price
- €16.03
- Rating
- 4.6/5
- Reviews
- 1,754
- Age
- 8mo ago
SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan
- Price
- €18.03
- Rating
- 4.5/5
- Reviews
- 1,536
- Age
- 8mo ago
Abtei Magnesium 500 Plus Extra-Vital-Depot hochdosierte Magnesiumtabletten mit allen B-Vitaminen für Muskeln Nerven und Herz vegan 42 Tabletten
- Price
- €3.10
- Rating
- 4.6/5
- Reviews
- 2,457
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 rising
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- natural elements27%
- SUNDAY NATURAL22%
- ProFuel16%
- Feel Natural8%
- ESN5%
- Nature Love4%
- Open — no brand owns it (8 brands, 18%)
Magnesium demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Magnesium search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magnesium3.0M/yr
- magnesium komplex1.5M/yr
- mag489K/yr
- magnesium komplex hochdosiert181K/yr
- magnesium tabletten83K/yr
- magnesium complex69K/yr
- vitamoment magnesium63K/yr
- vitamoment magnesium komplex64K/yr
- magnesium hochdosiert65K/yr
- magnesium kapseln50K/yr
What reviews say buyers love and hate about Magnesium
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Bestes Magnesium ever”
“Good produckt”
“Bester preis”
“kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.”
“Hält 100% was es verspricht”
What buyers complain about
61% of reviews“Magnesium halt”
“Fake Dosierung”
“Durchfall”
“Irreführend”
“Er tat nichts”
Magnesium return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magnesium questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
