magnesium
Worth a lookShows a $9.2M/yr market, but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size
Incredible€9.2M€9.2M/yr · 5.8M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.28avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€3.10–€23.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,256.39avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, magnesium is a €9.2M/yr Amazon Germany market (5.8M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
magnesium market data
- Units sold / yr
- 500K–600K
- avg 25,000–30,000/product
- Revenue / yr
- €8.1M–€9.8M
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- natural elements27%
- SUNDAY NATURAL22%
- ProFuel16%
- Feel Natural8%
- ESN5%
- Nature Love4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top magnesium search terms
- magnesium3.0M/yr
- magnesium komplex1.5M/yr
- mag489K/yr
- magnesium komplex hochdosiert181K/yr
- magnesium tabletten83K/yr
- magnesium complex69K/yr
- vitamoment magnesium63K/yr
- vitamoment magnesium komplex64K/yr
- magnesium hochdosiert65K/yr
- magnesium kapseln50K/yr
Top magnesium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
natural elements Magnesium Komplex - Premium: Aus 5 hochwertigen Verbindungen - 400mg elementares Magnesium pro Tagesdosis - Laborgeprüft vegan hochdosiert
natural elements€21.364.7★10,954 rev
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.034.6★1,754 rev
Magnesium Komplex 180 Kapseln 400 mg elementares Magnesium pro Tag 5 hochwertige Formen: Mag.-Oxid Citrat Bisglycinat Malat & Ascorbat laborgeprüft mit Zertifikat Vorrat für 3 Monate
ProFuel€10.174.6★5,346 rev
Magnesium hochdosiert Kapseln - 365 Stück (Jahresvorrat) - 664mg je Kapsel davon 4 00mg elementares Magnesium - höherer Gehalt als andere Magnesiumformen - Laborgeprüft & Vegan
Feel Natural€18.684.6★23,730 rev
NATURE LOVE Magnesium Komplex - 180 Kapseln - 400mg elementares Magnesium je Tagesdosis - Magnesiumcitrat Magnesiumoxid Magnesiumbisglycinat Magnesiummalat Magnesiumscorbat - Vegan hochdosiert
Nature Love€21.564.6★5,590 rev
Newest
by launch date
Swiyie Magnesium-Komplex 10-in-1 | Mit Magnesiumbisglycinat Citrat Malat Taurat Oxid Carbonat & mehr | 163 mg Magnesium pro Portion | Für Muskeln Knochen Nervensystem & Energiestoffwechsel
Swiyie€23.49121 rev
Magnesium Komplex hochdosiert - 200 Kapseln - 400 mg Magnesium pro Tag + Vitamin C mit Bisglycinat Citrat Oxid L-Ascorbat Malat vegan & produziert in Deutschland
Bloom Naturals Beauty Supplements€9.99479 rev
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.031,754 rev
SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan
SUNDAY NATURAL€18.031,536 rev
Abtei Magnesium 500 Plus Extra-Vital-Depot hochdosierte Magnesiumtabletten mit allen B-Vitaminen für Muskeln Nerven und Herz vegan 42 Tabletten
Abtei€3.102,457 rev
Trending
90-day click momentumSwiyie Magnesium-Komplex 10-in-1 | Mit Magnesiumbisglycinat Citrat Malat Taurat Oxid Carbonat & mehr | 163 mg Magnesium pro Portion | Für Muskeln Knochen Nervensystem & Energiestoffwechsel
Swiyie€23.494.4★
SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan
SUNDAY NATURAL€18.034.5★
Abtei Magnesium 500 Plus Extra-Vital-Depot hochdosierte Magnesiumtabletten mit allen B-Vitaminen für Muskeln Nerven und Herz vegan 42 Tabletten
Abtei€3.104.6★
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.034.6★
ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany
ESN€13.574.6★
What buyers say about magnesium
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Magnesium ever”
“Good produckt”
“Bester preis”
“kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.”
“Hält 100% was es verspricht”
“Sehr gut verträglich, hochwertige Inhaltsstoffe und spürbar positive Wirkung auf Muskeln und Regeneration”
“Hilft in der Dosierung super”
“Tabletten sind gut einzunehmen”
“Super Supplement”
“Funktioniert”
What buyers complain about
“Magnesium halt”
“Fake Dosierung”
“Durchfall”
“Irreführend”
“Er tat nichts”
“Sind groß”
“Oxid ist die billigste Version”
“Wirkung fraglich”
“Ich als Sportler habe wirklich Probleme mit wadenkrämpfe”
“Nachgeschmack”
Top return reasons
Common questions
- Is magnesium profitable to sell on Amazon Germany?
- The niche generates €9.2M/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the magnesium niche?
- 14 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in magnesium?
- Top complaints mined from reviews: Magnesium, Dosierung, Säureregulator/Linderung von Magenschmerzen. The return rate is 0.1%.
- When does demand for magnesium peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the magnesium niche?
- Listings span €3.10–€23.49; the average listing price is €16.28 (sweet spot $15–$100). The average incumbent carries 4,256 reviews — the moat a new listing must climb.