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Magic Shine

Fail

The top 5 brands take 100% of clicks, so Magic Shine is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€96K/yr107K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
81%top-5 click share · 5 brands · 28 sellers

Flapen Score

Magic Shine against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Magic Shine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Shine market on Amazon at a glance

Shoppers on Amazon Germany searched for Magic Shine 107K times last year and spent an estimated €96K. All 5 brands take every click. Demand peaks in Feb–Apr–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
2.4%
Market size, estimated
€96Ka year
Peak month
February3.4× the quietest month
Top search term
magicshine37K searches a year

02 · Price

A sale here is worth €37.67.

Listings sell for €37.67 on average, from €3.13 to €103.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At €37.67 that is €28K to €38K a year per listing.

Average price
€37.67inside the $15 to $100 sweet spot
Price range
€3.13–€103.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
€28K–€38K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #619 within Reinigungsmittel. It carries 697 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
16.7%
Average rank
#619in Reinigungsmittel
Average rating
3.95 starsAmazon Germany average 4.37 stars
Average reviews
697per listing
Listings tracked
12

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Magic Shine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

€0€10K€19K€29K€39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Mediashop48%
  • MagicShine44%
  • Dr. Beckmann3%
  • Henjunu3%
  • Asitanie2%
  • Open — no brand owns it (0%)

Demand

Magic Shine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Magic Shine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magicshine37K/yr
  • magic shine49K/yr
  • magic shine reiniger13K/yr
  • pure 100 magic shine5K/yr
  • magic shine putzmittel3K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Shine

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Einfache Reinigung”
24%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.3%of orders come back
“Werbung im medishop stimmt definitiv nicht”
A buyer, on “beworben Vs Tatsächliches Produkt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Magic Shine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data