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Macrogol

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Macrogol is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€1.0M/yr412K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
54%top-5 click share · 5 brands · 33 sellers

Flapen Score

Macrogol against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Macrogol is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macrogol market on Amazon at a glance

Shoppers on Amazon Germany searched for Macrogol 412K times last year and spent an estimated €1.0M. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
9.8%
Market size, estimated
€1.0Ma year
Peak month
March1.8× the quietest month
Top search term
macrogol128K searches a year

02 · Price

A sale here is worth €25.03.

Listings sell for €25.03 on average, from €8.53 to €70.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €25.03 that is €38K to €50K a year per listing.

Average price
€25.03inside the $15 to $100 sweet spot
Price range
€8.53–€70.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€38K–€50K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,951 within Alternative Medizin. It carries 984 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
53%
Out of stock, average day
0.0%
Average rank
#2,951in Alternative Medizin
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
984per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Macrogol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€40K€81K€121K€162K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

0%

  • Movicol40%
  • Hexal29%
  • 1A PHARMA26%
  • ONLIGOL2%
  • Macrogol2%

Demand

Macrogol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Macrogol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macrogol128K/yr
  • movicol125K/yr
  • movicol 100 beutel angebot38K/yr
  • macrogol 50 stück21K/yr
  • macrogol hexal plus elektrolyte13K/yr
  • macrogol hexal17K/yr
  • movicol 20 beutel11K/yr
  • movicol 50 beutel11K/yr
  • macrogol pulver8K/yr
  • movicol beutel27K/yr

Reviews and returns

What reviews say buyers love and hate about Macrogol

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Effizienz”
23%of negative reviews mention “Funktionalität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Wirkung 0. Wirkt einfach nicht und das bei diesem Preis?”
A buyer, on “Funktionalität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Macrogol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data