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Maca

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -17.9% this quarter, so Maca is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,966 Drogerie & Körperpflege niches · +14 vs the category median of 49
Market size
€564K/yr363K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
56%top-5 click share · 21 brands · 23 sellers

Flapen Score

Maca against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Maca is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maca market on Amazon at a glance

Shoppers on Amazon Germany searched for Maca 363K times last year and spent an estimated €564K. The top 5 brands take 61% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €564K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
7.8%
Market size, estimated
€564Ka year
Peak month
February1.4× the quietest month
Top search term
maca141K searches a year

02 · Price

A sale here is worth €19.83.

Listings sell for €19.83 on average, from €8.77 to €47.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €19.83 that is €20K to €25K a year per listing.

Average price
€19.83inside the $15 to $100 sweet spot
Price range
€8.77–€47.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
€20K–€25K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #30 within Pflanzliche Ergänzungsmittel. It carries 2,044 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
7.1%
Average rank
#30in Pflanzliche Ergänzungsmittel
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
2,044per listing
Listings tracked
25

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Maca products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

€0€28K€56K€85K€113K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

23

Est. top-5 brand share

61%

Top 20: 99%

Est. top-5 click share

56%

Top 20: 95%

Open market

33%

  • TRUE NATURE19%
  • natural elements15%
  • plantomol12%
  • GEN GERMAN ELITE NUTRITION8%
  • NEW LEAF PRODUCTS7%
  • Nature Love5%

Demand

Maca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Maca search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maca141K/yr
  • maca kapseln147K/yr
  • maca root12K/yr
  • macca11K/yr
  • maca kapseln hochdosiert10K/yr
  • maka8K/yr
  • maca l arginin4K/yr
  • maca hochdosiert5K/yr
  • vitamaze maca3K/yr
  • maca peruana4K/yr

Reviews and returns

What reviews say buyers love and hate about Maca

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Unwirksam”
A buyer, on “Funktionalität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Maca questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data