Is lupinenmehl profitable to sell on Amazon Germany?

The niche generates €41K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (43/100).

How competitive is the lupinenmehl niche?

13 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lupinenmehl?

Top complaints mined from reviews: Brock/Klump/Sammlung, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.0%.

What does it cost to enter the lupinenmehl niche?

Listings span €3.71–€28.83; the average listing price is €11.99 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.

lupinenmehl

Skip it

Soft demand (-35.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great126.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.71–€28.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€11.99

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€41K

€41K/yr · 33K searches

Growth

Bad-35.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lupinenmehl is a €41K/yr Amazon Germany market (33K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

lupinenmehl market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €30K–€36K; units × avg price
Conversion rate: 10.4%
Avg BSR: #186
Page quality: 0%
Prime: 56%
Sponsored: 72%
Out of stock: 0.4%
Avg brand age: 70 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

vom-Achterhof37%
Kamelur20%
gesundo12%
Erdschwalbe6%
Bäckerei Spiegelhauer6%
Govinda5%
Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 20 weeks — -35.4% search growth over the last 90 days.

Open Trend

Top lupinenmehl search terms

lupinenmehl25K/yr -33.4%7.6% conv.
süßlupinenmehl5K/yr -49.5%8.5% conv.
lupinenmehl bio3K/yr -23.9%12.0% conv.

All search terms

Top lupinenmehl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lupinenmehl BIO 1000g | idealer Eiweißlieferant mit vielen Ballaststoffen | enthält kein Gluten | leicht nussiger Geschmack und eine ideale Konsistenz | Die Verpackung kann variieren

vom-Achterhof€14.644.5★212 rev

Kamelur Bio Lupinenmehl (1kg) Mehl aus getoasteten Bio Lupinen ohne jegliche Zusätze

Kamelur€13.164.8★45 rev

vom-Achterhof€9.474.5★212 rev

gesundo BIO Lupinenmehl - Lupinenprotein der weißen Süß-Lupine - 2 5kg Beutel

gesundo€22.854.5★57 rev

Erdschwalbe Bio Süsslupinenmehl - garantiert glutenfrei aus Frankreich - Veganes Eiweißpulver - 1 Kg

Erdschwalbe€16.944.6★202 rev

Newest

by launch date

Stay Natural Lupinenmehl mit 36% Protein ideale pflanzliche Eiweißquelle für Fitness Low Carb und vegane Ernährung perfekt zur Unterstützung einer eiweißreichen Lebensweise (450 g)

Stay Natural€5.950 rev

3mo ago

Süßlupine (Süßlupinenmehl) pflanzliche Proteinquelle (mindestens 40% Protein) ohne Zusätze 1 kg im Beutel Bonemis

Bonemis€12.042 rev

11mo ago

Govinda€13.5218 rev

1y ago

Sengers Lupinenmehl 500g - Süßlupinenmehl aus der Steiermark - Mehl aus Lupinensamen - 41% Eiweiß ballaststoffreich - Lactose- & Glutenfrei - Mehlersatz Backen vegan (1 x 500g)

Senger's€7.2611 rev

2y ago

Kamelur Bio Lupinenmehl (1kg) Mehl aus getoasteten Bio Lupinen ohne jegliche Zusätze

Kamelur€13.1645 rev

3y ago

What buyers say about lupinenmehl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Produkt TOP”

Geschmack insgesamt22%

“Super, schön gross u lecker im Porridge”

Ernährungs Gehalt10%

“Proteinbooster”

beworben Vs Tatsächliches Produkt8%

“Alles wie vom Verkäufer beschrieben, super”

Backen6%

“Ich backe mit diesem Produkt Brot”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung stimmt”

Geschmack5%

“Super Qualität - Großartiger Geschmack”

Gesundheitliche Vorteile – insgesamt4%

“Klasse Alternative, Ich magst, nussig, sehr gesund”

Löslichkeit2%

“Mit dem Mixer löst es sich kalt angerührt gut, ansonsten eher klumpiges Ergebnis”

Süße2%

“Süßlupine in Rohkostqualität”

What buyers complain about

Brock/Klump/Sammlung14%

“Klumpen”

Preis-Leistungs-Verhältnis14%

“Preis leistung io”

Allergien14%

“Starkes Allergen”

Geschmack7%

“ich hatte gehofft der Geschmack wäre ähnlich, ist es aber absolut nicht.”

Textur/Konsistenz – insgesamt7%

“Die Konsistenz ist trotz mixens total rau”

Bitter5%

“es hat eine leichte Bitternote im Abgang, durch den geringen Kohlenhydratanteil.”

Ernährungs Gehalt5%

“Es ist KEIN Proteinshake”

Benutzerfreundlichkeit3%

“leicht zu viel genommen”

Top return reasons

Auslaufsicher100%

Common questions

Is lupinenmehl profitable to sell on Amazon Germany?: The niche generates €41K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (43/100).
How competitive is the lupinenmehl niche?: 13 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lupinenmehl?: Top complaints mined from reviews: Brock/Klump/Sammlung, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.0%.
What does it cost to enter the lupinenmehl niche?: Listings span €3.71–€28.83; the average listing price is €11.99 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.