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Lumify

Fail

Demand is soft, at -14.7% this quarter, so Lumify is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€85K/yr77K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 63 sellers

Flapen Score

Lumify against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Lumify is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumify market on Amazon at a glance

Shoppers on Amazon Germany searched for Lumify 77K times last year and spent an estimated €85K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
5.7%
Market size, estimated
€85Ka year
Top search term
lumify16K searches a year

02 · Price

A sale here is worth €19.35.

Listings sell for €19.35 on average, from €5.86 to €94.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €19.35 that is €5K to €10K a year per listing.

Average price
€19.35inside the $15 to $100 sweet spot
Price range
€5.86–€94.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #227 within Kontaktlinsen & Brillen. It carries 1,255 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
57%
Out of stock, average day
3.4%
Average rank
#227in Kontaktlinsen & Brillen
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,255per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lumify products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€4K€9K€13K€17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

63

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

5%

  • Visine47%
  • Dr.Theiss19%
  • Bausch + Lomb13%
  • Johnson & Johnson9%
  • INNOXA Laboratoires4%
  • HYLO EYE CARE3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Lumify search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Lumify search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lumify16K/yr
  • lumify eye drops whitening16K/yr
  • visine augentropfen11K/yr
  • augentropfen weißmacher10K/yr
  • lumify eye drops5K/yr
  • visine5K/yr
  • visine yxin augentropfen4K/yr
  • yxin augentropfen3K/yr
  • clear eyes redness relief3K/yr
  • augentropfen für weißere augen6K/yr

Reviews and returns

What reviews say buyers love and hate about Lumify

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Effizienz”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Geldverschwendung”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lumify questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data