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Lorano

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Lorano is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€142K/yr55K searches / yr
90-day growth
+45.7%search demand this quarter
Competition
76%top-5 click share · 3 brands · 26 sellers

Flapen Score

Lorano against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Lorano is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lorano market on Amazon at a glance

Shoppers on Amazon Germany searched for Lorano 55K times last year and spent an estimated €142K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+45.7%
Conversion, latest week
15.5%
Market size, estimated
€142Ka year
Peak month
March11.7× the quietest month
Top search term
lorano25K searches a year

02 · Price

A sale here is worth €16.74.

Listings sell for €16.74 on average, from €6.40 to €35.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €16.74 that is €13K to €17K a year per listing.

Average price
€16.74inside the $15 to $100 sweet spot
Price range
€6.40–€35.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
€13K–€17K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13,247 within Medikationshilfen. It carries 1,575 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#13,247in Medikationshilfen
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,575per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
89 months

Products

Top Lorano products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

€0€14K€28K€43K€57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Lorano62%
  • Hexal31%
  • ADGC7%
  • Open — no brand owns it (0%)

Demand

Lorano search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.7×

Search terms

Top Lorano search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lorano25K/yr
  • lorano akut21K/yr
  • lorano akut 100 stück8K/yr

Reviews and returns

What reviews say buyers love and hate about Lorano

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Effizienz”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hilft sehr gut”
A buyer, on “Effizienz”20% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Lorano questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data