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Lila Zahnpasta Weisse Zähne

soft demand (-40.4% this quarter) — Lila Zahnpasta Weisse Zähne doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49

Market size 7Growth 5Conversion 42Competition 40Returns 97Price range 10Avg price 32Brand share 50Review moat 25Quality gap 99
This niche Category average · 2,966 niches

Is Lila Zahnpasta Weisse Zähne profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lila Zahnpasta Weisse Zähne is a €27K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.

Lila Zahnpasta Weisse Zähne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.4% over the last 90 days and 3.4% of searches end in a purchase.

€27K

revenue / yr

Units sold / yr4K
Search volume / yr-40.4%81K
Conversion rate3.4%
Avg price€9.86

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 37
Top-5 product click share61%
Open market25%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)10· 1 succeeded
Avg rating3.6★
Avg reviews4,361

Top Lila Zahnpasta Weisse Zähne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

37

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • BLholife34%
  • Zavonirae16%
  • Colgate11%
  • RAPIDWHITE7%
  • The Golden Smile7%
  • OKAQEE5%

Lila Zahnpasta Weisse Zähne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR3.4%Products19Brands15Top 5 Brands75%OOS Rate41.1%Rating3.6★Reviews4,361Avg BSR#499
5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Top Lila Zahnpasta Weisse Zähne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smileful42K/yr
  • lila zahnpasta10K/yr
  • lila zahnpasta weisse zähne12K/yr
  • purple toothpaste4K/yr
  • violette zahnpasta2K/yr
  • hello smile3K/yr
  • smile kit3K/yr
  • smile zahnpasta2K/yr
  • smileful serum2K/yr
  • glowing smile1K/yr

What reviews say buyers love and hate about Lila Zahnpasta Weisse Zähne

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Zahnaufhellung21%

Super Whitening Pen

Qualität insgesamt18%

Super Produkt

Benutzerfreundlichkeit15%

Anwendung easy

Mundhygiene7%

Super Zahnaufheller

beworben Vs Tatsächliches Produkt6%

Super Produkt, tut was es soll

What buyers complain about

74% of reviews
Funktionalität insgesamt27%

Null Wirkung

beworben Vs Tatsächliches Produkt12%

Hält nicht, was es verspricht

Preis-Leistungs-Verhältnis8%

Geldverschwendung

Sichtweite7%

Kein sichtbares Ergebniss

Geschmack insgesamt5%

Geschmacklich nichts, Wirkung gleich null

Lila Zahnpasta Weisse Zähne return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
49%
2beworben Vs Tatsächliches Produkt
10%
3Zahnaufhellung
7%
4Qualität insgesamt
6%
5Ethischer Handel/Fairer Handel
5%

Common Lila Zahnpasta Weisse Zähne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lila Zahnpasta Weisse Zähne 40/100 on Amazon Germany — Skip it. The niche generates €27K/yr across 19 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -40.4% over the last 90 days.
Search demand for Lila Zahnpasta Weisse Zähne on Amazon Germany peaks in Mar, where the busiest month runs 1.8× the quietest.