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Lidocain Salbe

Fail

The top 5 products take 84% of clicks, so Lidocain Salbe is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€81K/yr70K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
84%top-5 click share · 11 brands · 30 sellers

Flapen Score

Lidocain Salbe against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Lidocain Salbe is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lidocain Salbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Lidocain Salbe 70K times last year and spent an estimated €81K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
5.8%
Market size, estimated
€81Ka year
Peak month
February3.5× the quietest month
Top search term
lidocain salbe43K searches a year

02 · Price

A sale here is worth €19.96.

Listings sell for €19.96 on average, from €7.44 to €54.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €19.96 that is €5K to €10K a year per listing.

Average price
€19.96inside the $15 to $100 sweet spot
Price range
€7.44–€54.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,111 within Rezeptfreie Medikamente. It carries 1,117 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
31%
Out of stock, average day
3.0%
Average rank
#1,111in Rezeptfreie Medikamente
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,117per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
85 months

Products

Top Lidocain Salbe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

30

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

9%

  • LIDOGALEN34%
  • ADGC23%
  • Heumann20%
  • Azulenal8%
  • POSTERISAN3%
  • Medolin3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Lidocain Salbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Lidocain Salbe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lidocain salbe43K/yr
  • lidocain creme10K/yr
  • lidogalen5K/yr
  • lidogalen creme 40 mg/g3K/yr
  • lidocaine cream3K/yr
  • lidocain salbe stark2K/yr
  • lidocain salbe hochdosiert4K/yr

Reviews and returns

What reviews say buyers love and hate about Lidocain Salbe

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Effizienz”
35%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Betäubungscreme. Sorry jedoch diese Salbe hat keine Wirkung”
A buyer, on “Funktionalität insgesamt”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lidocain Salbe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data