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Lidocain Salbe

a concentrated shelf (top 5 take 84% of clicks) — Lidocain Salbe doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49

Market size 20Growth 16Conversion 65Competition 14Returns 99Price range 82Avg price 87Brand share 27Review moat 60Quality gap 67
This niche Category average · 2,966 niches

Is Lidocain Salbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lidocain Salbe is a €81K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Lidocain Salbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.6% over the last 90 days and 5.8% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr4K
Search volume / yr-18.6%70K
Conversion rate5.8%
Avg price€19.96

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 30
Top-5 product click share84%
Open market11%
Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)2· 2 succeeded
Avg rating4.3★
Avg reviews1,117

Top Lidocain Salbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

9%

  • LIDOGALEN34%
  • ADGC23%
  • Heumann20%
  • Azulenal8%
  • POSTERISAN3%
  • Medolin3%
  • Open — no brand owns it (5 brands, 9%)

Lidocain Salbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR5.8%Products13Brands11Top 5 Brands89%OOS Rate3.0%Rating4.3★Reviews1,117Avg BSR#1,111
6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×

Top Lidocain Salbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lidocain salbe43K/yr
  • lidocain creme10K/yr
  • lidogalen5K/yr
  • lidogalen creme 40 mg/g3K/yr
  • lidocaine cream3K/yr
  • lidocain salbe stark2K/yr
  • lidocain salbe hochdosiert4K/yr

What reviews say buyers love and hate about Lidocain Salbe

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Effizienz17%

Wirkt super

Allergien11%

Beruhigt die Haut beim Juckreiz

beworben Vs Tatsächliches Produkt10%

Hält was es verspricht

Haltbarkeit9%

Alles gut gelaufen

Qualität insgesamt7%

Super Produkt

What buyers complain about

83% of reviews
Funktionalität insgesamt35%

Betäubungscreme. Sorry jedoch diese Salbe hat keine Wirkung

Allergien10%

Hilft überhaupt nicht gegen den Juckreiz

Preis-Leistungs-Verhältnis9%

Geldverschwendung

Geruch7%

stinkt etwas

Dosierung4%

Hilfe zur Dosierung wäre wünschenswert

Lidocain Salbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
52%
2beworben Vs Tatsächliches Produkt
17%
3Inhaltsstoffe – insgesamt
10%
4Produktzustand
5%
5Preis-Leistungs-Verhältnis
5%

Common Lidocain Salbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lidocain Salbe 45/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.
Search demand for Lidocain Salbe on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 3.5× the quietest.