Lesebrille

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €748K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

1.9%

Market size, estimated

€748Ka year

Peak month

November1.2× the quietest month

Top search term

lesebrille807K searches a year

Listings sell for €13.05 on average, from €4.26 to €102.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €13.05 that is €7K to €10K a year per listing.

Average price

€13.05under the $15 to $100 sweet spot

Price range

€4.26–€102.28

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

€7K–€10K

Returns

2.6%of orders · Amazon Germany median 1.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #74 within Kontaktlinsen & Brillen. It carries 2,132 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

7.5%

Average rank

#74in Kontaktlinsen & Brillen

Average rating

4.20 starsAmazon Germany average 4.37 stars

Average reviews

2,132per listing

Listings tracked

70

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months