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Lazies

Fail

Prices span $4.64–$14.73, mostly outside the sweet spot, so Lazies is a Fail.

Flapen Score
34
34 / 100
Ranks 2,845 of 2,966 Drogerie & Körperpflege niches · −15 vs the category median of 49
Market size
€10K/yr24K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
82%top-5 click share · 9 brands · 16 sellers

Flapen Score

Lazies against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Lazies is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lazies market on Amazon at a glance

Shoppers on Amazon Germany searched for Lazies 24K times last year and spent an estimated €10K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
5.1%
Market size, estimated
€10Ka year
Peak month
September2.7× the quietest month
Top search term
schnürsenkel fixierband kinder8K searches a year

02 · Price

A sale here is worth €8.43.

Listings sell for €8.43 on average, from €4.64 to €14.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €8.43 that is €0 to €843 a year per listing.

Average price
€8.43under the $15 to $100 sweet spot
Price range
€4.64–€14.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€843
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #382 within Medizinische Geräte & Verbrauchsmaterialien. It carries 490 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
73%
Out of stock, average day
13.4%
Average rank
#382in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
490per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Lazies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

10%

  • YFLeomry44%
  • Binlava16%
  • FUXSTAR12%
  • Laceeze8%
  • CONJURAIDE5%
  • Lazies4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Lazies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Lazies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schnürsenkel fixierband kinder8K/yr
  • schnürsenkel fixierband fussball4K/yr
  • schnürsenkel halter4K/yr
  • schnürsenkel fixierband5K/yr
  • fuxstar1K/yr
  • lazies629/yr
  • fixierband für fußballschuhe286/yr
  • fuxstar fixierband326/yr
  • lazies schnürsenkel fixierband fussball6/yr

Reviews and returns

What reviews say buyers love and hate about Lazies

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Preis-Leistungs-Verhältnis”
33%of negative reviews mention “Funktionalität insgesamt”
0.7%of orders come back
“Rzt sein Zweck”
A buyer, on “Funktionalität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lazies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data