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Lavendelöl

Maybe

An estimated 0.4% of orders come back. But products sell for $8.51 on average, outside the sweet spot, so Lavendelöl is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€571K/yr542K searches / yr
90-day growth
+57.7%search demand this quarter
Competition
68%top-5 click share · 17 brands · 58 sellers

Flapen Score

Lavendelöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Lavendelöl is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavendelöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Lavendelöl 542K times last year and spent an estimated €571K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €571K a year.

Searches, last 12 months
542K
Growth, 90 days vs prior 90
+57.7%
Conversion, latest week
12.4%
Market size, estimated
€571Ka year
Peak month
August1.9× the quietest month
Top search term
lavendelöl377K searches a year

02 · Price

A sale here is worth €8.51.

Listings sell for €8.51 on average, from €2.14 to €20.30. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €8.51 that is €21K to €26K a year per listing.

Average price
€8.51under the $15 to $100 sweet spot
Price range
€2.14–€20.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
€21K–€26K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #24 within Alternative Medizin. It carries 2,303 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#24in Alternative Medizin
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
2,303per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lavendelöl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

€0€57K€114K€171K€228K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

58

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

22%

  • Migcaput24%
  • Heldengrün19%
  • ENYORLI11%
  • La Compagnie des Sens10%
  • dasXgut8%
  • EVOKE OCCU7%

Demand

Lavendelöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Lavendelöl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavendelöl377K/yr
  • lavendelöl bio37K/yr
  • lavendelöl ätherisch9K/yr
  • lavendel öl11K/yr
  • lavender oil9K/yr
  • bio lavendelöl9K/yr
  • lavendelöl für haut3K/yr
  • ätherisches öl lavendel9K/yr
  • ätherische öle lavendel9K/yr
  • duftöl lavendel8K/yr

Reviews and returns

What reviews say buyers love and hate about Lavendelöl

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geruch”
47%of negative reviews mention “Geruch”
0.4%of orders come back
“Riecht muffig”
A buyer, on “Geruch”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lavendelöl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data