Lavendel Raumduft

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €260K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

6.0%

Market size, estimated

€260Ka year

Peak month

September3.0× the quietest month

Top search term

air wick aroma öl55K searches a year

Listings sell for €13.71 on average, from €2.76 to €25.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €13.71 that is €7K to €10K a year per listing.

Average price

€13.71under the $15 to $100 sweet spot

Price range

€2.76–€25.32

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

€7K–€10K

Returns

0.5%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #48 within Lufterfrischer. It carries 1,614 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

79%

Out of stock, average day

12.1%

Average rank

#48in Lufterfrischer

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

1,614per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months