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Lavendel Raumduft

soft demand (-35.4% this quarter) — Lavendel Raumduft doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

Market size 48Growth 7Conversion 67Competition 47Returns 97Price range 46Avg price 64Brand share 12Review moat 49Quality gap 55
This niche Category average · 2,966 niches

Is Lavendel Raumduft profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lavendel Raumduft is a €260K/yr Amazon Germany market (316K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.

Lavendel Raumduft: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.4% over the last 90 days and 6.0% of searches end in a purchase.

€260K

revenue / yr

Units sold / yr15K
Search volume / yr-35.4%316K
Conversion rate6.0%
Avg price€13.71

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 28
Top-5 product click share57%
Open market5%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,614

Top Lavendel Raumduft products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€26K€52K€78K€104K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

3%

  • Air Wick83%
  • Ipuro7%
  • Frosch2%
  • Airkeep2%
  • Inovida2%
  • Fresh Line1%
  • Open — no brand owns it (3 brands, 3%)

Lavendel Raumduft demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume316KCVR6.0%Products24Brands9Top 5 Brands95%OOS Rate12.1%Rating4.4★Reviews1,614Avg BSR#48
4K3KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Top Lavendel Raumduft search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • air wick aroma öl55K/yr
  • airwick aroma öl60K/yr
  • air wick diffuser36K/yr
  • airwick aroma öl diffuser33K/yr
  • air wick aroma öl nachfüller7K/yr
  • raumduft lavendel14K/yr
  • lavendel raumduft11K/yr
  • lavendel duft11K/yr
  • airwick diffuser28K/yr
  • airwick aroma öl nachfüller13K/yr

What reviews say buyers love and hate about Lavendel Raumduft

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geruch59%

Düfte

Qualität insgesamt7%

Super Qualität

Preis-Leistungs-Verhältnis7%

Unter 5€ jedenfalls empfehlenswert

beworben Vs Tatsächliches Produkt4%

Erfüllt seinen Zweck

Benutzerfreundlichkeit2%

+ Einfache Handhabung

What buyers complain about

79% of reviews
Geruch51%

Stinkt nur

Preis-Leistungs-Verhältnis5%

mega teuer

Gesamtgröße5%

Fallen sehr klein aus

Funktionalität insgesamt5%

funktioniert nicht

Haltbarkeit4%

hält nicht lange

Lavendel Raumduft return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
34%
2Funktionalität insgesamt
23%
3Gesamtgröße
9%
4beworben Vs Tatsächliches Produkt
6%
5Auslaufsicher
5%

Common Lavendel Raumduft questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lavendel Raumduft 46/100 on Amazon Germany — Skip it. The niche generates €260K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -35.4% over the last 90 days.
Search demand for Lavendel Raumduft on Amazon Germany peaks in Jul–Aug–Sep–Oct, where the busiest month runs 3.0× the quietest.