Is lavendel raumduft profitable to sell on Amazon Germany?

The niche generates €260K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (46/100).

How competitive is the lavendel raumduft niche?

9 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in lavendel raumduft?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.5%.

When does demand for lavendel raumduft peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.0× the quietest.

What does it cost to enter the lavendel raumduft niche?

Listings span €2.76–€25.32; the average listing price is €13.71 (sweet spot $15–$100). The average incumbent carries 1,614 reviews — the moat a new listing must climb.

lavendel raumduft

Skip it

Soft demand (-35.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.71

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,613.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€260K

€260K/yr · 316K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€2.76–€25.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-35.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lavendel raumduft is a €260K/yr Amazon Germany market (316K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lavendel raumduft market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €171K–€206K; units × avg price
Conversion rate: 6.0%
Avg BSR: #48
Page quality: 0%
Prime: 79%
Sponsored: 88%
Out of stock: 12.1%
Avg brand age: 35 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

Air Wick83%
Ipuro7%
Frosch2%
Airkeep2%
Inovida2%
Fresh Line1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Open Trend

Top lavendel raumduft search terms

air wick aroma öl55K/yr -32.1%3.3% conv.
airwick aroma öl60K/yr -43.6%3.0% conv.
air wick diffuser36K/yr -59.9%2.9% conv.
airwick aroma öl diffuser33K/yr -65.9%3.0% conv.
air wick aroma öl nachfüller7K/yr +91.2%3.5% conv.
raumduft lavendel14K/yr +12.1%4.8% conv.
lavendel raumduft11K/yr +14.0%4.7% conv.
lavendel duft11K/yr +16.5%4.4% conv.
airwick diffuser28K/yr -56.8%2.9% conv.
airwick aroma öl nachfüller13K/yr -25.7%3.0% conv.

All search terms

Top lavendel raumduft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Air Wick Aroma-Öl Starter Set Diffuser mit ätherischen Ölen Raumduft Entspannender Lavendel 2 x 20 ml Nachfüllern + Gerät

Air Wick€13.804.4★3,374 rev

Air Wick Aroma-Öl Flakon Vorteilspack Duftöl Nachfüller Set für den Air Wick Diffuser Duft: Wohltuende Pfingstrose & Jasmin 3 x 20 ml ätherisches Öl

Air Wick€12.354.6★4,865 rev

Air Wick Aroma-Öl Starter Set Diffuser mit ätherischen Ölen Raumduft Beruhigende Rose 2 x 20 ml Nachfüllern + Gerät

Air Wick€12.524.4★3,375 rev

Air Wick Aroma-Öl Vorteilspack Nachfüllern mit ätherischen Ölen Raumduft Cotton und Weiße Orchidee 6 x 20 ml

Air Wick€23.534.8★85 rev

Air Wick Aroma-Öl Flakon Duftöl Nachfüller für den Air Wick Diffuser Duft: Stärkung 1 x 20 ml ätherisches Öl Braun

Air Wick€6.934.6★177 rev

Newest

by launch date

Air Wick Aroma-Öl Flakon - Mix-Pack Frühling - 1x20ml Kirschblüte & Himbeere 1x20ml Zitrone & Süße Orange & 1x20ml Fruity Paradise Mango & Maracuja

Air Wick€14.140 rev

1mo ago

Air Wick Aroma-Öl Vorteilspack Nachfüllern mit ätherischen Ölen Raumduft Cotton und Weiße Orchidee 6 x 20 ml

Air Wick€23.5385 rev

1y ago

Air Wick Aroma-Öl Flakon Nachfüller Duft: Süße Vanille und Sheabutter Süßlicher Wohnungsduft mit ätherischen Ölen 6 x 20ml Duftöl Set

Air Wick€22.64329 rev

1y ago

Air Wick Aroma-Öl Flakon Nachfüller Duft: Mediterrane Brise Zitrischer Wohnungsduft mit ätherischen Ölen 6 x 20ml Duftöl Set

Air Wick€22.53329 rev

1y ago

Air Wick Aroma-Öl Flakon - Refill SET 5x20ml - 1x Cotton & Weiße Orchidee 1x Bergamotte & Lavendel 1x Mediterrane Brise 1x Vanille & Sheabutter & 1x Kirschblüte & Himbeere

Air Wick€25.32242 rev

1y ago

What buyers say about lavendel raumduft

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch59%

“Düfte”

Qualität insgesamt7%

“Super Qualität”

Preis-Leistungs-Verhältnis7%

“Unter 5€ jedenfalls empfehlenswert”

beworben Vs Tatsächliches Produkt4%

“Erfüllt seinen Zweck”

Benutzerfreundlichkeit2%

“+ Einfache Handhabung”

Design insgesamt2%

“elegantes Design des Spenders.”

Gesamtgröße1%

“Passt”

Komfort insgesamt1%

“angenehm in der Handhabe”

Haltbarkeit1%

“effektiv und langlebig”

Effizienz1%

“Funktioniert Super”

What buyers complain about

Geruch51%

“Stinkt nur”

Preis-Leistungs-Verhältnis5%

“mega teuer”

Gesamtgröße5%

“Fallen sehr klein aus”

Funktionalität insgesamt5%

“funktioniert nicht”

Haltbarkeit4%

“hält nicht lange”

beworben Vs Tatsächliches Produkt2%

“Irreführende Anzeige man bekommt nur 3”

Qualität insgesamt2%

“SCHADE”

Akkulaufzeit2%

“Akkuleistung: Auch bei diesem Gerät ist die Batterielaufzeit absolut ungenügend”

Benutzerfreundlichkeit1%

“Alles nicht so einfach”

Stärke1%

“Richt Super leider nicht so stark wie gehofft”

Top return reasons

Geruch34%

Funktionalität insgesamt23%

Gesamtgröße9%

beworben Vs Tatsächliches Produkt6%

Auslaufsicher5%

Stärke3%

Farbe3%

Qualität insgesamt3%

Akkulaufzeit2%

Haltbarkeit2%

Common questions

Is lavendel raumduft profitable to sell on Amazon Germany?: The niche generates €260K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (46/100).
How competitive is the lavendel raumduft niche?: 9 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in lavendel raumduft?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.5%.
When does demand for lavendel raumduft peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.0× the quietest.
What does it cost to enter the lavendel raumduft niche?: Listings span €2.76–€25.32; the average listing price is €13.71 (sweet spot $15–$100). The average incumbent carries 1,614 reviews — the moat a new listing must climb.

lavendel raumduft

lavendel raumduft market data

Competition & brand share

Demand & seasonality

Top lavendel raumduft search terms

Top lavendel raumduft products on Amazon

Top sellers

Newest

Trending

What buyers say about lavendel raumduft

What buyers love

What buyers complain about

Top return reasons

Common questions

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