Lavendel
Lavendel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 2,966 Drogerie & Körperpflege niches · +13 vs the category median of 49
Is Lavendel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lavendel is a €99K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.
Lavendel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +26.4% over the last 90 days and 3.9% of searches end in a purchase.
€99K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Lavendel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bloomique - 6er-Set - Lavandula Angustifolia - Lavendel Pflanze Winterhart - Duftlavendel - Gartenpflanzen Winterhart - Mehrjährig - Höhe 10-20 cm
- Price
- €10.84
- Rating
- 4.4/5
- Reviews
- 640
- Age
- 5y ago
Lavendel Duftsäckchen Kleiderschrank: 20x Echter Lavendel getrocknet Das Original - Mottenschutz für Kleiderschrank bei Kleidermotten Auto Duft Raumduft Schrank Duft Inovida Lavendelsäckchen
- Price
- €7.97
- Rating
- 4.3/5
- Reviews
- 3,693
- Age
- 2y ago
CoolCrafts Lavendelblüten 225g Lavendel Getrocknet Lavendel für Lavendelkissen Seife Duftsäckchen Potpourri Duft
- Price
- €8.44
- Rating
- 4.5/5
- Reviews
- 4,358
- Age
- 5y ago
22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche
- Price
- €8.12
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 8mo ago
Lavendelblüten Bio getrocknet 250g | getrockneter Lavendel | Bio-Lavendel-Tee | 100% natürlich - Lebensmittelqualität | aus kontrolliert biologischen Anbau | vom Achterhof
- Price
- €11.90
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 9y ago
Trending
90-day click momentum
Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf
- Price
- €12.10
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 4mo ago
Lavendel Duftsäckchen Kleiderschrank 20x Echter Getrockneter Lavendel Natürlicher Mottenschutz gegen Kleidermotten Auto Duft Raumduft & Schrank Duft Premium Qualität
- Price
- €5.52
- Rating
- 4.2/5
- Reviews
- 230
- Age
- 11mo ago
ECHTER LAVENDEL (Lavandula officinalis) BIO - 5ml - Premium-Qualität Ätherisches Öl - 100% Rein Natürlich Chemotypisiert & Vollspektrum
- Price
- €2.14
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6mo ago
Plants by Frank | 6 Französischer Lavendel Pflanzen | Schopflavendel | 6 x Lavandula Stoechas Anouk 13 cm Topf - Lavendel Pflanze - Stauden - Frisch aus der Gärtnerei
- Price
- €29.87
- Rating
- 3.8/5
- Reviews
- 121
- Age
- 3y ago
Bloomique - 3er-Set - Lavandula Angustifolia - Lavendelpflanze - Gartenpflanzen - Winterhart - Höhe 15-20 cm - Topf 10 5 cm
- Price
- €12.55
- Rating
- 3.4/5
- Reviews
- 317
- Age
- 3y ago
Newest
by launch dateBloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf
- Price
- €12.10
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 4mo ago
![LAVENDELSPRAY für Kopfkissen BIO - 200ml [BIO-ZERTIFIZIERT] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser](https://m.media-amazon.com/images/I/51YQq9leGgL.jpg)
LAVENDELSPRAY für Kopfkissen BIO - 200ml [BIO-ZERTIFIZIERT] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser
- Price
- €16.01
- Rating
- 4.7/5
- Reviews
- 882
- Age
- 5mo ago
ECHTER LAVENDEL (Lavandula officinalis) BIO - 5ml - Premium-Qualität Ätherisches Öl - 100% Rein Natürlich Chemotypisiert & Vollspektrum
- Price
- €2.14
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6mo ago
22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche
- Price
- €8.12
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 8mo ago
Lavendel Duftsäckchen Kleiderschrank 20x Echter Getrockneter Lavendel Natürlicher Mottenschutz gegen Kleidermotten Auto Duft Raumduft & Schrank Duft Premium Qualität
- Price
- €5.52
- Rating
- 4.2/5
- Reviews
- 230
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 falling
Sellers
95
Top-5 brand share
49%
Top 20: 91%
Top-5 click share
41%
Top 20: 79%
Open market
47%
- Bloomique19%
- Inovida12%
- CoolCrafts7%
- Brevenhof6%
- vom-Achterhof5%
- Heldengrün4%
Lavendel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.9×
Top Lavendel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lavendel198K/yr
- lavonde16K/yr
- lavender11K/yr
- lavanda4K/yr
- lavende2K/yr
What reviews say buyers love and hate about Lavendel
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Dufte”
“Super Qualität”
“Super Pflanzen”
“Produktbeschreibung passt”
“Preis-Leistung Super”
What buyers complain about
80% of reviews“Stinkt”
“Fallen sehr klein aus”
“Ungenau beschrieben”
“Nichts wuchs”
“Schade ums Geld”
Lavendel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lavendel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
