Is lavendel profitable to sell on Amazon Germany?

The niche generates €99K/yr across 41 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the lavendel niche?

30 brands and 95 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in lavendel?

Top complaints mined from reviews: Geruch, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 0.3%.

When does demand for lavendel peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the lavendel niche?

Listings span €1.93–€52.16; the average listing price is €11.08 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.

lavendel

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€1.93–€52.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+26.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,515.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€11.08

avg listing price — sweet spot $15–$100

Market size

Bad€99K

€99K/yr · 230K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, lavendel is a €99K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lavendel market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €111K–€139K; units × avg price
Conversion rate: 3.9%
Avg BSR: #83
Page quality: 0%
Prime: 68%
Sponsored: 88%
Out of stock: 2.6%
Avg brand age: 50 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

41%

Top 20: 79%

Open market

47%

Bloomique19%
Inovida12%
CoolCrafts7%
Brevenhof6%
vom-Achterhof5%
Heldengrün4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top lavendel search terms

lavendel198K/yr +27.7%3.7% conv.
lavonde16K/yr +21.9%0.1% conv.
lavender11K/yr +16.3%2.3% conv.
lavanda4K/yr +17.9%4.1% conv.
lavende2K/yr +9.8%2.5% conv.

All search terms

Top lavendel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bloomique - 6er-Set - Lavandula Angustifolia - Lavendel Pflanze Winterhart - Duftlavendel - Gartenpflanzen Winterhart - Mehrjährig - Höhe 10-20 cm

Bloomique€10.844.4★640 rev

Lavendel Duftsäckchen Kleiderschrank: 20x Echter Lavendel getrocknet Das Original - Mottenschutz für Kleiderschrank bei Kleidermotten Auto Duft Raumduft Schrank Duft Inovida Lavendelsäckchen

Inovida€7.974.3★3,693 rev

CoolCrafts Lavendelblüten 225g Lavendel Getrocknet Lavendel für Lavendelkissen Seife Duftsäckchen Potpourri Duft

CoolCrafts€8.444.5★4,358 rev

22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche

Brevenhof€8.124.6★539 rev

vom-Achterhof€11.904.7★843 rev

Newest

by launch date

Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf

Bloomique€12.1016 rev

4mo ago

LAVENDELSPRAY für Kopfkissen BIO - 200ml [BIO-ZERTIFIZIERT] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser

Soena€16.01882 rev

5mo ago

ECHTER LAVENDEL (Lavandula officinalis) BIO - 5ml - Premium-Qualität Ätherisches Öl - 100% Rein Natürlich Chemotypisiert & Vollspektrum

La Compagnie des Sens€2.1469 rev

6mo ago

22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche

Brevenhof€8.12539 rev

8mo ago

Lavendel Duftsäckchen Kleiderschrank 20x Echter Getrockneter Lavendel Natürlicher Mottenschutz gegen Kleidermotten Auto Duft Raumduft & Schrank Duft Premium Qualität

JACANA GOODS€5.52230 rev

11mo ago

What buyers say about lavendel

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch48%

“Dufte”

Qualität insgesamt14%

“Super Qualität”

Pflanzenwachstum6%

“Super Pflanzen”

beworben Vs Tatsächliches Produkt6%

“Produktbeschreibung passt”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung Super”

Benutzerfreundlichkeit2%

“Sehr gut Bedient”

Gesamtgröße2%

“Passt”

Komfort insgesamt2%

“Super zum entspannen”

Stärke1%

“Kräftige Pflanzen”

Einfache Reinigung1%

“Mein Lieblings Badreiniger”

What buyers complain about

Geruch46%

“Stinkt”

Gesamtgröße7%

“Fallen sehr klein aus”

beworben Vs Tatsächliches Produkt6%

“Ungenau beschrieben”

Pflanzenwachstum5%

“Nichts wuchs”

Preis-Leistungs-Verhältnis5%

“Schade ums Geld”

Auslaufsicher3%

“Undicht”

Feucht/Trocken3%

“Die Getrockneten Blüten sind alt”

Qualität insgesamt2%

“Kein Ersatz für hochwertigere Produkte”

Haltbarkeit2%

“1/3sind tot”

Schlafqualität1%

“Hatte Problem mit einschlafen”

Top return reasons

Geruch51%

Auslaufsicher11%

beworben Vs Tatsächliches Produkt7%

Gesamtgröße6%

Qualität insgesamt4%

Funktionalität insgesamt3%

Farbe2%

Füllt insgesamt nach2%

Kompatibilität – insgesamt2%

Feucht/Trocken2%

Common questions

Is lavendel profitable to sell on Amazon Germany?: The niche generates €99K/yr across 41 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (62/100).
How competitive is the lavendel niche?: 30 brands and 95 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in lavendel?: Top complaints mined from reviews: Geruch, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 0.3%.
When does demand for lavendel peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the lavendel niche?: Listings span €1.93–€52.16; the average listing price is €11.08 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.