lapislazuli
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Great€16.22avg listing price — sweet spot $15–$100
Review moat
Good681.96avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good€4.94–€35.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Market size
Bad€24K€24K/yr · 113K searches
According to Flapen's Amazon Germany niche tracking, lapislazuli is a €24K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lapislazuli market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €49K–€65K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.1%
- Avg brand age
- 45 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
14%
- BERGERLIN29%
- PURAJA26%
- LAKADA13%
- Lebensquelle Plus12%
- Landorilo4%
- GAVU3%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 27 weeks — -35.3% search growth over the last 90 days.Top lapislazuli search terms
- lapislazuli49K/yr
- lapislazuli armband17K/yr
- lapislazuli kette20K/yr
- lapislazuli stein15K/yr
- lapislazuli anhänger13K/yr
Top lapislazuli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURAJA Edelstein Anhänger aus echtem Naturstein: Lapislazuli | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien
PURAJA€18.414.4★1,240 rev
BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe L
BERGERLIN€16.484.5★1,966 rev
Lebensquelle Plus Edelstein Kugelkette + 925 Silber Verschluss | Ø 4mm Kugeln Karabinerverschluss 45cm lang | Hochwertige Kette (Lapislazuli)
Lebensquelle Plus€16.924.5★199 rev
BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe XS
BERGERLIN€17.714.5★1,966 rev
Echtes Lapislazuli AAA Edelstein Armband mit 6mm Perlen und Edelstahlherz - verschiedene Längen - Heilstein Schutzstein Talisman Glücksbringer Geschenk (Lapislazuli 22CM)
LAKADA€16.894.6★812 rev
Newest
by launch date
Sahoottie Lapislazuli Heilstein Punkt Anhänger Kette mit Einstellbar Geflochtenes Seil Sechseckige Kristall Anhänger Kette für Damen Herren Reiki Poliertes Glückskette Talisman Vatertagsgeschenk
Sahoottie€12.9259 rev
QINJIEJIE 4mm Naturstein Armband Perlenarmband Herren Heilstein Lapislazuli Armband für Damen und Herren Stretch Perlenarmband Geschenke Frauen für Yoga Meditation und Alltag
QINJIEJIE€8.2241 rev
Anima Lapislazuli Kristall Groß 45 cm Königsblauer Naturbelassener Rauer Lapislazuli stein für Weisheit Wahrheit & Kommunikation Ethisch Gewonnen Präsentiert in Eleganter Geschenkbox
Anima€8.22497 rev
Bivei Lapislazuli - Weisheit Kristall Armband für Frauen 4mm Perlen Halbedelstein Natürlicher Stein Dehnbarer Elastischer Schmuck Yoga Geschenke
Bivei€10.45141 rev
LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 18CM)
LAKADA€9.97243 rev
Trending
90-day click momentumBERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe L
BERGERLIN€16.484.5★
LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 18CM)
LAKADA€9.974.4★
LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 15CM)
LAKADA€9.404.4★
BERGERLIN Lapislazuli Armband dunkel blau mit vergoldeter Perle facettiertes blaues Armband mit Verschluss Größe XS-S
BERGERLIN€26.094.4★
Echtes Lapislazuli AAA Edelstein Armband mit 6mm Perlen und Edelstahlherz - verschiedene Längen - Heilstein Schutzstein Talisman Glücksbringer Geschenk (Lapislazuli 22CM)
LAKADA€16.894.6★
What buyers say about lapislazuli
What buyers praise and complain about, mined from review topics.What buyers love
“Großartiger Stein”
“Top Qualität”
“Passt gut”
“Wie beschrieben”
“Sehr hübsch, hatte ihn mir in einer dunkleren Farbe vorgestellt”
“Der Verschluss hakt gut ein”
“Gute Verarbeitung”
“durchfluten mich omnipräsente Visionen!”
“Gummizug ist angenehm, trägt sich gut”
What buyers complain about
“Von der Farbe eher Grau”
“Nicht einmal eine Beschreibung ist beigefügt”
Top return reasons
Common questions
- Is lapislazuli profitable to sell on Amazon Germany?
- The niche generates €24K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the lapislazuli niche?
- 12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in lapislazuli?
- Top complaints mined from reviews: Farbe, beworben Vs Tatsächliches Produkt. The return rate is 2.2%.
- What does it cost to enter the lapislazuli niche?
- Listings span €4.94–€35.69; the average listing price is €16.22 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.