Lapislazuli
FailShoppers spend an estimated $24K a year here, so Lapislazuli is a Fail.
- Flapen Score
- 38 / 100Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 4938
- Market size
- €24K/yr113K searches / yr
- 90-day growth
- -35.3%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 15 sellers
Flapen Score
Lapislazuli against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Lapislazuli is stronger. Inside it, weaker.
Market
The Lapislazuli market on Amazon at a glance
Shoppers on Amazon Germany searched for Lapislazuli 113K times last year and spent an estimated €24K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -35.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €24Ka year
- Top search term
- lapislazuli49K searches a year
02 · Price
A sale here is worth €16.22.
Listings sell for €16.22 on average, from €4.94 to €35.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.22 that is €0 to €2K a year per listing.
- Average price
- €16.22inside the $15 to $100 sweet spot
- Price range
- €4.94–€35.69
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #329 within Alternative Medizin. It carries 682 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #329in Alternative Medizin
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 682per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Lapislazuli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURAJA Edelstein Anhänger aus echtem Naturstein: Lapislazuli | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien
- Price
- €18.41
- Rating
- 4.4/5
- Reviews
- 1,240
- Age
- 1y ago

BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe L
- Price
- €16.48
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 5y ago

Lebensquelle Plus Edelstein Kugelkette + 925 Silber Verschluss | Ø 4mm Kugeln Karabinerverschluss 45cm lang | Hochwertige Kette (Lapislazuli)
- Price
- €16.92
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 1y ago

BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe XS
- Price
- €17.71
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 5y ago

Echtes Lapislazuli AAA Edelstein Armband mit 6mm Perlen und Edelstahlherz - verschiedene Längen - Heilstein Schutzstein Talisman Glücksbringer Geschenk (Lapislazuli 22CM)
- Price
- €16.89
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 2y ago
Trending
estimated 90-day click momentum
BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe L
- Price
- €16.48
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 5y ago

LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 18CM)
- Price
- €9.97
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 1y ago

LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 15CM)
- Price
- €9.40
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 1y ago

BERGERLIN Lapislazuli Armband dunkel blau mit vergoldeter Perle facettiertes blaues Armband mit Verschluss Größe XS-S
- Price
- €26.09
- Rating
- 4.4/5
- Reviews
- 428
- Age
- 4y ago

Echtes Lapislazuli AAA Edelstein Armband mit 6mm Perlen und Edelstahlherz - verschiedene Längen - Heilstein Schutzstein Talisman Glücksbringer Geschenk (Lapislazuli 22CM)
- Price
- €16.89
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 2y ago
Newest
by launch date
Sahoottie Lapislazuli Heilstein Punkt Anhänger Kette mit Einstellbar Geflochtenes Seil Sechseckige Kristall Anhänger Kette für Damen Herren Reiki Poliertes Glückskette Talisman Vatertagsgeschenk
- Price
- €12.92
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 8mo ago

QINJIEJIE 4mm Naturstein Armband Perlenarmband Herren Heilstein Lapislazuli Armband für Damen und Herren Stretch Perlenarmband Geschenke Frauen für Yoga Meditation und Alltag
- Price
- €8.22
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 11mo ago

Anima Lapislazuli Kristall Groß 45 cm Königsblauer Naturbelassener Rauer Lapislazuli stein für Weisheit Wahrheit & Kommunikation Ethisch Gewonnen Präsentiert in Eleganter Geschenkbox
- Price
- €8.22
- Rating
- 4.3/5
- Reviews
- 497
- Age
- 1y ago

Bivei Lapislazuli - Weisheit Kristall Armband für Frauen 4mm Perlen Halbedelstein Natürlicher Stein Dehnbarer Elastischer Schmuck Yoga Geschenke
- Price
- €10.45
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 1y ago

LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 18CM)
- Price
- €9.97
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
15
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 88%
Open market
14%
- BERGERLIN29%
- PURAJA26%
- LAKADA13%
- Lebensquelle Plus12%
- Landorilo4%
- GAVU3%
- Open — no brand owns it (6 brands, 14%)
Demand
Lapislazuli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.9× · 6 of 12 months tracked
Search terms
Top Lapislazuli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lapislazuli49K/yr
- lapislazuli armband17K/yr
- lapislazuli kette20K/yr
- lapislazuli stein15K/yr
- lapislazuli anhänger13K/yr
Reviews and returns
What reviews say buyers love and hate about Lapislazuli
We read the reviews and the return reasons for every product selling here.
“Von der Farbe eher Grau”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lapislazuli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









