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Lanzetten

Fail

Demand is soft, at -5.5% this quarter, so Lanzetten is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€129K/yr129K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
65%top-5 click share · 16 brands · 50 sellers

Flapen Score

Lanzetten against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Lanzetten is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lanzetten market on Amazon at a glance

Shoppers on Amazon Germany searched for Lanzetten 129K times last year and spent an estimated €129K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
11.0%
Market size, estimated
€129Ka year
Peak month
July1.2× the quietest month
Top search term
lanzetten44K searches a year

02 · Price

A sale here is worth €9.09.

Listings sell for €9.09 on average, from €3.26 to €24.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.09 that is €5K to €7K a year per listing.

Average price
€9.09under the $15 to $100 sweet spot
Price range
€3.26–€24.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #16 within Fußpflege. It carries 1,016 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#16in Fußpflege
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
1,016per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lanzetten products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

€0€6K€13K€19K€26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

50

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 98%

Open market

20%

  • Romed29%
  • aktivmed18%
  • Kosmetex15%
  • CodeFree7%
  • Heinz Herenz Medizinalbedarf5%
  • EUROPAPA4%

Demand

Lanzetten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lanzetten search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lanzetten44K/yr
  • lanzetten stechhilfe25K/yr
  • blutlanzetten14K/yr
  • lanzette10K/yr
  • lanzetten blutzucker12K/yr
  • blutzucker lanzetten6K/yr
  • glucocheck6K/yr
  • blutlanzetten einweg steril5K/yr
  • glucocheck teststreifen4K/yr
  • gluco check3K/yr

Reviews and returns

What reviews say buyers love and hate about Lanzetten

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lanzetten questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data