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Kurkuma

Kurkuma shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 48Growth 11Conversion 87Competition 66Returns 100Price range 42Avg price 75Brand share 75Review moat 24Quality gap 27
This niche Category average · 2,966 niches

Is Kurkuma profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kurkuma is a €264K/yr Amazon Germany market (177K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.

Kurkuma: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.9% over the last 90 days and 9.9% of searches end in a purchase.

€264K

revenue / yr

Units sold / yr20K
Search volume / yr-27.9%177K
Conversion rate9.9%
Avg price€15.05

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers23 · 35
Top-5 product click share46%
Open market40%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement91%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews6,651

Top Kurkuma products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€21K€32K€42K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

35

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

46%

Top 20: 90%

Open market

32%

  • natural elements15%
  • EWL Naturprodukte13%
  • vom-Achterhof12%
  • WeightWorld11%
  • SUNDAY NATURAL9%
  • PH PROWISE Healthcare8%

Kurkuma demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR9.9%Products32Brands23Top 5 Brands60%OOS Rate4.0%Rating4.6★Reviews6,651Avg BSR#51
5K3KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Kurkuma search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kurkuma134K/yr
  • turmeric22K/yr
  • turmeric curcumin5K/yr
  • tumeric4K/yr
  • kukuma3K/yr
  • turmeric capsules7K/yr
  • kurkuma kaufen1K/yr
  • kukuruma25/yr

What reviews say buyers love and hate about Kurkuma

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt32%

Super Produkt

Preis-Leistungs-Verhältnis9%

Preis/Leistungsverhältniss super

beworben Vs Tatsächliches Produkt7%

Produkt wie beschrieben

Entzündung5%

Top Produkt gegen Entzündungen

Gelenkschmerzen4%

Ich habe die Kapseln mit Kurkuma-Extrakt in der Hoffnung gekauft, eine deutliche Verbesserung bei Arthrose in den Knien zu erreichen

What buyers complain about

62% of reviews
Dosierung9%

Zu hohe Dosis

Funktionalität insgesamt9%

Null Funktion

Geruch8%

Keine Wirkung und besorgniserregender Plastikgeruch

Preis-Leistungs-Verhältnis7%

Teuer

Nebenwirkungen6%

Nebenwirkungen

Kurkuma return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
100%

Common Kurkuma questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kurkuma 55/100 on Amazon Germany — Worth a look. The niche generates €264K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.
Search demand for Kurkuma on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.