Is kürbiskernöl profitable to sell on Amazon Germany?

The niche generates €246K/yr across 36 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the kürbiskernöl niche?

24 brands and 34 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in kürbiskernöl?

Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Vegan/Biologisch. The return rate is 0.1%.

When does demand for kürbiskernöl peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the kürbiskernöl niche?

Listings span €4.63–€43.38; the average listing price is €20.08 (sweet spot $15–$100). The average incumbent carries 2,492 reviews — the moat a new listing must climb.

kürbiskernöl

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€20.08

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Price range

Good€4.63–€43.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€246K

€246K/yr · 191K searches

Review moat

Okay2,491.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kürbiskernöl is a €246K/yr Amazon Germany market (191K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

kürbiskernöl market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €251K–€301K; units × avg price
Conversion rate: 6.4%
Avg BSR: #145
Page quality: 0%
Prime: 69%
Sponsored: 75%
Out of stock: 1.1%
Avg brand age: 61 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

36%

Top 20: 86%

Open market

42%

Steirerkraft18%
Kürbishof DEIMEL10%
Senger's9%
KRÄUTERLAND N A T U R - Ö L M Ü H L E8%
CIBO CRUDO crudo biologico vegan7%
Alnatura7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top kürbiskernöl search terms

kürbiskernöl149K/yr -0.7%4.9% conv.
steirisches kürbiskernöl12K/yr -2.9%5.2% conv.
kürbiskernöl bio8K/yr -22.7%5.8% conv.
kürbiskernöl kaltgepresst8K/yr -27.8%5.8% conv.
kernöl3K/yr +17.3%1.6% conv.
bio kürbiskernöl4K/yr -17.5%5.9% conv.
kürbisöl4K/yr -32.8%4.3% conv.
kürbiskernöl steiermark4K/yr +2.4%2.3% conv.

All search terms

Top kürbiskernöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Steirisches Kürbiskernöl g.g.A. Premium (1000 ml)

Steirerkraft€30.244.7★1,125 rev

Sengers Steirisches Kürbiskernöl g.g.A. 100% reines original Kernöl aus der Steiermark Premium (1000 ml)

Senger's€29.904.8★439 rev

Kürbishof DEIMEL Steiermark/Austria - 500 ml Dose Original Steirisches Kürbiskernöl g.g.A. - Jährlich prämiert

Kürbishof DEIMEL€22.984.8★1,644 rev

Kürbiskernöl Bio Kaltgepresst Rein und Ungeröstet - 250ml. Natürliches Kürbiskernöl Kaltgepresst für Haut Haare oder Dressing in Salaten. Organic Pumpkin Seed Oil.

CIBO CRUDO crudo biologico vegan€16.044.5★364 rev

Alnatura Bio steirisches Kürbiskernöl (1 x 100 ml)

Alnatura€4.634.7★112 rev

Newest

by launch date

VivoNu Kürbiskernöl mit Sägepalme Kapseln | Prostata Kapseln | DHT-Blocker

VivoNu€21.22623 rev

3mo ago

Kürbiskernöl Kapseln 1000 mg pro Tagesdosis - 180 Kapseln (90 Tage) - Hochdosierte Kürbiskernöl Kapseln für Männer - Laborgeprüft Ohne Zusatzstoffe - Vitavea

Vitavea€15.7535 rev

5mo ago

VivoNu Kürbiskernöl mit Sägepalme 300 Weichkapseln | Kaltgepresstes reines natives Öl essentielle Fettsäuren & Phytosterole | Unterstützt die Gesundheit von Haaren Harnwegen Blase und Prostata

VivoNu€15.801,571 rev

5mo ago

Kürbiskernöl Monte Nativo (500ml) Pumpkin Seed Oil Kaltgepresst Nativ & Unraffiniert Omega-Fettsäuren Für Wohlbefinden & Hautpflege Kürbisöl Ideal Für Ernährung Salatdressings & Hautpflege

Monte Nativo€14.02564 rev

7mo ago

Raw Farm Kürbiskernöl kalt gepresst nicht raffiniert und ohne Zusätze - perfekt zum Kochen oder für die Hautpflege [500ml]

Raw Farm Organic Natural Fresh€12.5768 rev

8mo ago

What buyers say about kürbiskernöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt20%

“schmeckt super im Salat,”

Qualität insgesamt16%

“Fazit: Solides Produkt mit guter Zusammensetzung”

Geschmack7%

“Geschmackvolles Kürbiskernöl”

Ölig/fettig6%

“Erlesenes Öl, passend zur Verfeinerung von Salaten oder zur Kürbiscremesuppe, das allerdings auch seinen Preis hat”

Einfaches Kauen/Schlucken5%

“Kapseln gut schluckbar”

Vegan/Biologisch4%

“Meine anderen Softgelkapseln sind auch als vegan gekennzeichnet”

Preis-Leistungs-Verhältnis3%

“preislich gesehen durchaus fair.”

Dosierung3%

“500 mg sind je Kapsel abgefüllt”

Natürliche Inhaltsstoffe3%

“natürlicher DHT-Blocker”

Benutzerfreundlichkeit2%

“Anwendung und Alltagstauglichkeit”

What buyers complain about

Geschmack9%

“Milde Kürbiskernöl fehlt der Kürbisgeschmack”

Geschmack insgesamt8%

“Schmeckt überhaupt nicht”

Vegan/Biologisch5%

“nicht vegan”

Farbe5%

“nicht grün ist wie das bei Kürbisöl normalerweise der Fall ist.”

Preis-Leistungs-Verhältnis5%

“teuer”

Geruch4%

“bitterer Geruch”

Inhaltsstoffe – insgesamt3%

Funktionalität insgesamt3%

“Wirkung bleibt aus”

Nebenwirkungen3%

“bisher kein spürbarer Effekt.”

beworben Vs Tatsächliches Produkt3%

“Kürbiskernöl, nicht vertrauenswürdig wegen nicht eingehaltener Versprechen”

Top return reasons

Ölig/fettig33%

beworben Vs Tatsächliches Produkt17%

Geruch17%

Eignung für kurzes Haar8%

Auslaufsicher8%

Funktionalität insgesamt8%

Defekt Material/Teile8%

Common questions

Is kürbiskernöl profitable to sell on Amazon Germany?: The niche generates €246K/yr across 36 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (61/100).
How competitive is the kürbiskernöl niche?: 24 brands and 34 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in kürbiskernöl?: Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Vegan/Biologisch. The return rate is 0.1%.
When does demand for kürbiskernöl peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the kürbiskernöl niche?: Listings span €4.63–€43.38; the average listing price is €20.08 (sweet spot $15–$100). The average incumbent carries 2,492 reviews — the moat a new listing must climb.