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Kühlgel

Fail

The top 5 brands take 100% of clicks, so Kühlgel is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€74K/yr136K searches / yr
90-day growth
+443.0%search demand this quarter
Competition
93%top-5 click share · 5 brands · 42 sellers

Flapen Score

Kühlgel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kühlgel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kühlgel market on Amazon at a glance

Shoppers on Amazon Germany searched for Kühlgel 136K times last year and spent an estimated €74K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +443.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+443.0%
Conversion, latest week
6.2%
Market size, estimated
€74Ka year
Peak month
June9.9× the quietest month
Top search term
kühlgel39K searches a year

02 · Price

A sale here is worth €8.71.

Listings sell for €8.71 on average, from €3.96 to €16.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €8.71 that is €7K to €9K a year per listing.

Average price
€8.71under the $15 to $100 sweet spot
Price range
€3.96–€16.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Rezeptfreie Medikamente. It carries 451 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#80in Rezeptfreie Medikamente
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
451per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kühlgel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

€0€15K€29K€44K€59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

42

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • WELEDA66%
  • REFIT18%
  • WEPA Apothekenbedarf GmbH & Co9%
  • Kräuterhaus Sanct Bernhard4%
  • Kneipp4%

Demand

Kühlgel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 9.9×

Search terms

Top Kühlgel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kühlgel39K/yr
  • weleda kühlgel16K/yr
  • eisgel11K/yr
  • weleda sport kühlgel7K/yr
  • eisgel stark kühlend beine4K/yr
  • kühlgel beine4K/yr
  • weleda sport8K/yr
  • eisgel stark kühlend5K/yr
  • cooling gel4K/yr
  • kühlende creme4K/yr

Reviews and returns

What reviews say buyers love and hate about Kühlgel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
21%of negative reviews mention “Heizung”
0.2%of orders come back
“Kühlt wirklich gar nicht”
A buyer, on “Heizung”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Kühlgel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data