Küchenrolle
MaybeBuyers convert on 20.4% of searches. But the top 5 brands take 98% of clicks, so Küchenrolle is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 4952
- Market size
- €3.6M/yr1.2M searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 19 sellers
Flapen Score
Küchenrolle against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Küchenrolle is stronger. Inside it, weaker.
Market
The Küchenrolle market on Amazon at a glance
Shoppers on Amazon Germany searched for Küchenrolle 1.2M times last year and spent an estimated €3.6M. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 20.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.6M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 20.4%
- Market size, estimated
- €3.6Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- küchenrolle638K searches a year
02 · Price
A sale here is worth €15.03.
Listings sell for €15.03 on average, from €2.21 to €32.58. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At €15.03 that is €376K to €451K a year per listing.
- Average price
- €15.03inside the $15 to $100 sweet spot
- Price range
- €2.21–€32.58
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- €376K–€451K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Papiere, Verpackungen & Tüten. It carries 4,264 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Papiere, Verpackungen & Tüten
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,264per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Küchenrolle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Küchenrolle 3-lagig 4 Rollen (4 Rollen 1-er Pack) 64 Blätter pro Rolle FSC-Zertifiziert
- Price
- €2.48
- Rating
- 4.6/5
- Reviews
- 11,688
- Age
- 4y ago

by Amazon Ultrasaugfähige TAD Küchenrolle 4 Rollen (1er-Pack) 51 Blatt pro Rolle FSC-Zertifiziert
- Price
- €2.21
- Rating
- 4.6/5
- Reviews
- 9,750
- Age
- 2y ago

by Amazon Supersaugfähiges Küchentuch 3-Lagig 18 Rollen (6 Packungen à 3 Stück) 80 Blatt Pro Rolle FSC-Zertifiziert (Zuvor Presto!)
- Price
- €13.10
- Rating
- 4.6/5
- Reviews
- 8,274
- Age
- 8y ago

by Amazon Ultra-saugfähige TAD-Küchenrolle 32 Rollen (8 Packungen à 4) 51 Blätter pro Rolle FSC-zertifiziert (früher Presto!)
- Price
- €23.49
- Rating
- 4.6/5
- Reviews
- 12,121
- Age
- 6y ago

32 Küchenrollen 3-lagig saugstark 8×4 Rollen 50 Blatt/Rolle XXL Sparpack Haushaltsrollen Haushaltsrolle Papierhandtücher Küchenpapier Zellstoff weiß
- Price
- €19.85
- Rating
- 4.2/5
- Reviews
- 1,262
- Age
- 8y ago
Trending
estimated 90-day click momentum
by Amazon Supersaugfähiges Küchentuch 3-Lagig 3 Rollen (1 Packung à 3 Stück) 80 Blatt Pro Rolle FSC-Zertifiziert (Zuvor Presto!)
- Price
- €2.49
- Rating
- 4.7/5
- Reviews
- 619
- Age
- 2y ago

Zewa Wisch und Weg Küchenrollen Original 4 x 45 6er Pack (6 x 4 Stück) (6 Packungen x 4 Rollen)
- Price
- €24.12
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 6y ago

Regina mit Herzen Haushaltstücher - 32 Rollen-Packung (8 x 4 Einzelpackungen) 43 Blatt 3-Lagig Super Saugfähig Dick Beständig FSC Papier
- Price
- €19.29
- Rating
- 4.7/5
- Reviews
- 516
- Age
- 10y ago

by Amazon Küchenrolle 3-lagig 4 Rollen (4 Rollen 1-er Pack) 64 Blätter pro Rolle FSC-Zertifiziert
- Price
- €2.48
- Rating
- 4.6/5
- Reviews
- 11,688
- Age
- 4y ago

by Amazon Supersaugfähiges Küchentuch 3-Lagig 18 Rollen (6 Packungen à 3 Stück) 80 Blatt Pro Rolle FSC-Zertifiziert (Zuvor Presto!)
- Price
- €13.10
- Rating
- 4.6/5
- Reviews
- 8,274
- Age
- 8y ago
Newest
by launch date
by Amazon Supersaugfähiges Küchentuch 3-Lagig 3 Rollen (1 Packung à 3 Stück) 80 Blatt Pro Rolle FSC-Zertifiziert (Zuvor Presto!)
- Price
- €2.49
- Rating
- 4.7/5
- Reviews
- 619
- Age
- 2y ago

by Amazon Ultrasaugfähige TAD Küchenrolle 4 Rollen (1er-Pack) 51 Blatt pro Rolle FSC-Zertifiziert
- Price
- €2.21
- Rating
- 4.6/5
- Reviews
- 9,750
- Age
- 2y ago

Glücksblatt Küchentücher 48 Rollen á 45 Blatt 3-lagige Küchenrollen 100% Zellstoff nachhaltig saugstarke Haushaltsrollen Allzwecktücher Papiertücher Papierhandtücher Küchenpapier
- Price
- €23.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 2y ago

by Amazon Küchenrolle 3-lagig 4 Rollen (4 Rollen 1-er Pack) 64 Blätter pro Rolle FSC-Zertifiziert
- Price
- €2.48
- Rating
- 4.6/5
- Reviews
- 11,688
- Age
- 4y ago

Renova Design Paper Kitchen Towels - XXL 3 Rolls
- Price
- €2.65
- Rating
- 4.2/5
- Reviews
- 559
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
19
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- by Amazon81%
- Zewa7%
- MyPapp5%
- Regina3%
- Renova3%
- Glücksblatt2%
Demand
Küchenrolle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Küchenrolle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- küchenrolle638K/yr
- zewa küchenrollen135K/yr
- küchenrollen112K/yr
- zewa91K/yr
- küchenpapier52K/yr
- kitchen roll19K/yr
- paper towels19K/yr
- küchentücher papier15K/yr
- haushaltsrolle11K/yr
- kitchen paper12K/yr
Reviews and returns
What reviews say buyers love and hate about Küchenrolle
We read the reviews and the return reasons for every product selling here.
“Neuer Look - schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Küchenrolle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









