Skip to content

Küchenreiniger

Maybe

An estimated 0.1% of orders come back. But products sell for $5.51 on average, outside the sweet spot, so Küchenreiniger is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€162K/yr413K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
30%top-5 click share · 21 brands · 162 sellers

Flapen Score

Küchenreiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Küchenreiniger is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Küchenreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Küchenreiniger 413K times last year and spent an estimated €162K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.1%
Market size, estimated
€162Ka year
Peak month
June3.7× the quietest month
Top search term
frosch168K searches a year

02 · Price

A sale here is worth €5.51.

Listings sell for €5.51 on average, from €1.53 to €29.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €5.51 that is €1K to €3K a year per listing.

Average price
€5.51under the $15 to $100 sweet spot
Price range
€1.53–€29.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #110 within Reinigungsmittel. It carries 1,006 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#110in Reinigungsmittel
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,006per listing
Listings tracked
59

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Küchenreiniger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

€0€5K€10K€15K€19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

162

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 68%

Open market

11%

  • Frosch53%
  • Method19%
  • By Bers5%
  • Dedoles5%
  • Sagrotan5%
  • Cillit Bang3%
  • Open — no brand owns it (15 brands, 11%)

Demand

Küchenreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Küchenreiniger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frosch168K/yr
  • küchenreiniger61K/yr
  • method33K/yr
  • frosch reiniger32K/yr
  • frösche25K/yr
  • frog23K/yr
  • frosch geschenk13K/yr
  • zoflora10K/yr
  • kitchen cleaner7K/yr
  • method reiniger10K/yr

Reviews and returns

What reviews say buyers love and hate about Küchenreiniger

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Einfache Reinigung”
28%of negative reviews mention “Geruch”
0.1%of orders come back
“Dieses Waschmittel stinkt”
A buyer, on “Geruch”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Küchenreiniger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data