Kopfhaut Massagebürste
FailDemand is soft, at -26.6% this quarter, so Kopfhaut Massagebürste is a Fail.
- Flapen Score
- 46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 4946
- Market size
- €241K/yr572K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 38 sellers
Flapen Score
Kopfhaut Massagebürste against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Kopfhaut Massagebürste is stronger. Inside it, weaker.
Market
The Kopfhaut Massagebürste market on Amazon at a glance
Shoppers on Amazon Germany searched for Kopfhaut Massagebürste 572K times last year and spent an estimated €241K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €241K a year.
- Searches, last 12 months
- 572K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €241Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- kopfhaut massagebürste168K searches a year
02 · Price
A sale here is worth €8.29.
Listings sell for €8.29 on average, from €4.18 to €26.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €8.29 that is €6K to €8K a year per listing.
- Average price
- €8.29under the $15 to $100 sweet spot
- Price range
- €4.18–€26.97
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €6K–€8K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #27 within Wellness. It carries 11,936 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 16.8%
- Average rank
- #27in Wellness
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 11,936per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Kopfhaut Massagebürste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BAMBUA Kopfhaut Massagebürste - (Anti-Schuppen Effekt) Kopfmassage Bürste - Zur Kopfmassage beim Duschen - Premium Scalp Massager - Utensilienset Massage inkl. E-Book Gesunde Kopfhaut (Schwarz)
- Price
- €8.36
- Rating
- 4.6/5
- Reviews
- 648
- Age
- 2y ago

HEETA Kopfhaut Massagebürste für Nasses und Trockenes Haar Sanft Kopfmassage Bürste Shampoo Haarbürste mit Weichem Silikonkopf für Peeling und Kopfmassage-Rosa
- Price
- €6.35
- Rating
- 4.6/5
- Reviews
- 135,450
- Age
- 6y ago
![AIMIKE Silikon Kopfhaut Massagebürste Shampoo Bürste Umweltfreundliche Kopfmassage Bürste für Peeling und Stimuliert das HaarWachstum Kopfmassage Shampoo Haarbürste [Nass&Trocken] Haferflocken](https://m.media-amazon.com/images/I/411mAVgeGNL.jpg)
AIMIKE Silikon Kopfhaut Massagebürste Shampoo Bürste Umweltfreundliche Kopfmassage Bürste für Peeling und Stimuliert das HaarWachstum Kopfmassage Shampoo Haarbürste [Nass&Trocken] Haferflocken
- Price
- €8.05
- Rating
- 4.7/5
- Reviews
- 2,434
- Age
- 3y ago

FABCARE Kopfhaut Massagebürste für Haarwachstum und Blutzirkulation geeignet für alle Haartypen aus Weizenstroh ideal für Peeling und trockene Kopfhaut bei nassem oder trockenem Haar (Pink)
- Price
- €7.31
- Rating
- 4.6/5
- Reviews
- 2,481
- Age
- 3y ago

Head & Shoulders DermaXPro Feuchtigkeitsritual Kopfhaut- & Haarmaske 300ml mit Massager für trockenes Haar. Spendet Feuchtigkeit für Kopfhaut & Haare
- Price
- €7.75
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Head & Shoulders DermaXPro Feuchtigkeitsritual Kopfhaut- & Haarmaske 300ml mit Massager für trockenes Haar. Spendet Feuchtigkeit für Kopfhaut & Haare
- Price
- €7.75
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 6mo ago

NEU: Störtebekker Scalp Brush | Kopfhaut-Massagebürste aus Silikon | Reinigung & Massage von Haaren & Kopfhaut | Scalp Massager kann Schuppen lösen Stylingprodukte entfernen & Durchblutung fördern
- Price
- €14.74
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 6mo ago

Bofuoos Rizinusöl Bio Haare Rosmarinöl Haare Wachstum 118ml + Kopfhaut Massagebürste 100% Natürlich Castor Oil Wachstumsfördernd Pflegt Trockenes Strapaziertes Haar Gegen Haarausfall
- Price
- €11.12
- Rating
- 3.7/5
- Reviews
- 169
- Age
- 8mo ago
![AIMIKE Silikon Kopfhaut Massagebürste Shampoo Bürste Umweltfreundliche Kopfmassage Bürste für Peeling und Stimuliert das HaarWachstum Kopfmassage Shampoo Haarbürste [Nass&Trocken] Khaki](https://m.media-amazon.com/images/I/41gsv7FygiL.jpg)
AIMIKE Silikon Kopfhaut Massagebürste Shampoo Bürste Umweltfreundliche Kopfmassage Bürste für Peeling und Stimuliert das HaarWachstum Kopfmassage Shampoo Haarbürste [Nass&Trocken] Khaki
- Price
- €8.11
- Rating
- 4.7/5
- Reviews
- 2,434
- Age
- 3y ago

Beter - Kopfhaut-Massagebürste Shampoo-Bürste Silikon-Kopfhaut-Massagebürste für Peeling und Kopfmassage ideal zum Peeling - Modell Coffee Oclock
- Price
- €4.29
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 3y ago
Newest
by launch date
Head & Shoulders DermaXPro Feuchtigkeitsritual Kopfhaut- & Haarmaske 300ml mit Massager für trockenes Haar. Spendet Feuchtigkeit für Kopfhaut & Haare
- Price
- €7.75
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 6mo ago

NEU: Störtebekker Scalp Brush | Kopfhaut-Massagebürste aus Silikon | Reinigung & Massage von Haaren & Kopfhaut | Scalp Massager kann Schuppen lösen Stylingprodukte entfernen & Durchblutung fördern
- Price
- €14.74
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 6mo ago

Bofuoos Rizinusöl Bio Haare Rosmarinöl Haare Wachstum 118ml + Kopfhaut Massagebürste 100% Natürlich Castor Oil Wachstumsfördernd Pflegt Trockenes Strapaziertes Haar Gegen Haarausfall
- Price
- €11.12
- Rating
- 3.7/5
- Reviews
- 169
- Age
- 8mo ago

Kopfhaut Massagebürste Hair Scalp Massager Massagebürste Haare Haar Massagebürste Silikon Shampoo Haarbürste für Nass & Trocken Haar(Kirschpulver)
- Price
- €4.18
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

BAMBUA Kopfhaut Massagebürste - (3 AUFSÄTZE) vielseitige Kopfmassage Bürste mit Anti-Schuppen Effekt - Premium Haar Massagebürste Haare - Utensilienset inkl. E-Book Gesunde Kopfhaut (Schwarz)
- Price
- €11.74
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
38
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 95%
Open market
29%
- BAMBUA18%
- HEETA17%
- AIMIKE13%
- FABCARE11%
- Head & Shoulders5%
- Ithyes5%
Demand
Kopfhaut Massagebürste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Kopfhaut Massagebürste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kopfhaut massagebürste168K/yr
- scalp massager86K/yr
- kopfmassage bürste56K/yr
- massagebürste haare33K/yr
- kopfhaut massage21K/yr
- haar massagebürste27K/yr
- haarmassagebürsten24K/yr
- scalp brush21K/yr
- kopf massagebürste19K/yr
- kopfhaut bürste18K/yr
Reviews and returns
What reviews say buyers love and hate about Kopfhaut Massagebürste
We read the reviews and the return reasons for every product selling here.
“Fettig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kopfhaut Massagebürste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









