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Kontaktlinsen Halloween

Fail

Demand is soft, at -49.5% this quarter, so Kontaktlinsen Halloween is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€104K/yr800K searches / yr
90-day growth
-49.5%search demand this quarter
Competition
36%top-5 click share · 15 brands · 17 sellers

Flapen Score

Kontaktlinsen Halloween against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kontaktlinsen Halloween is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kontaktlinsen Halloween market on Amazon at a glance

Shoppers on Amazon Germany searched for Kontaktlinsen Halloween 800K times last year and spent an estimated €104K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 800K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
800K
Growth, 90 days vs prior 90
-49.5%
Conversion, latest week
1.1%
Market size, estimated
€104Ka year
Peak month
October15.7× the quietest month
Top search term
kontaktlinsen farbig144K searches a year

02 · Price

A sale here is worth €12.13.

Listings sell for €12.13 on average, from €4.97 to €21.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €12.13 that is €3K to €6K a year per listing.

Average price
€12.13under the $15 to $100 sweet spot
Price range
€4.97–€21.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #103 within Kontaktlinsen & Brillen. It carries 1,146 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#103in Kontaktlinsen & Brillen
Average rating
4.00 starsAmazon Germany average 4.37 stars
Average reviews
1,146per listing
Listings tracked
49

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Kontaktlinsen Halloween products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

17

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 74%

Open market

14%

  • GLAMLENS44%
  • Freshlens11%
  • Elfenwald9%
  • FXCONTACTS8%
  • MeralenS8%
  • Charmiga7%
  • Open — no brand owns it (9 brands, 14%)

Demand

Kontaktlinsen Halloween search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 15.7×

Search terms

Top Kontaktlinsen Halloween search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kontaktlinsen farbig144K/yr
  • farbige kontaktlinsen ohne stärke92K/yr
  • farbige kontaktlinsen52K/yr
  • kontaktlinsen farbig ohne stärke13K/yr
  • contact lenses colored13K/yr
  • kontaktlinsen halloween319K/yr
  • kontaktlinsen farbe6K/yr
  • farbige kontaktlinsen sehstärke6K/yr
  • colored contact lenses5K/yr
  • kontaktlinsen bunt6K/yr

Reviews and returns

What reviews say buyers love and hate about Kontaktlinsen Halloween

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Linsen”
23%of negative reviews mention “Linsen”
1.7%of orders come back
“Eine Linse defekt”
A buyer, on “Linsen”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kontaktlinsen Halloween questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data