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Kontaktlinsen

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 91% of clicks, so Kontaktlinsen is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€667K/yr1.2M searches / yr
90-day growth
+2.2%search demand this quarter
Competition
37%top-5 click share · 10 brands · 46 sellers

Flapen Score

Kontaktlinsen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kontaktlinsen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kontaktlinsen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kontaktlinsen 1.2M times last year and spent an estimated €667K. The top 5 brands take 91% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €667K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
2.6%
Market size, estimated
€667Ka year
Peak month
July1.4× the quietest month
Top search term
kontaktlinsen635K searches a year

02 · Price

A sale here is worth €21.18.

Listings sell for €21.18 on average, from €5.33 to €38.80. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €21.18 that is €5K to €11K a year per listing.

Average price
€21.18inside the $15 to $100 sweet spot
Price range
€5.33–€38.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Kontaktlinsen & Brillen. It carries 905 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Kontaktlinsen & Brillen
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
905per listing
Listings tracked
59

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Kontaktlinsen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

€0€20K€40K€60K€80K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

46

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 66%

Open market

4%

  • Air Optix44%
  • Soflens14%
  • DAILIES AquaComfort Plus14%
  • Biofinity10%
  • Acuvue8%
  • EYE CARE COMPANY4%
  • Open — no brand owns it (4 brands, 4%)

Demand

Kontaktlinsen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kontaktlinsen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kontaktlinsen635K/yr
  • tageslinsen96K/yr
  • kontaktlinsen tageslinsen64K/yr
  • kontaktlinsen monatslinsen67K/yr
  • contact lenses67K/yr
  • monatslinsen51K/yr
  • air optix plus hydraglyde24K/yr
  • biofinity monatslinsen45K/yr
  • air optix18K/yr
  • tageslinsen 30 stück22K/yr

Reviews and returns

What reviews say buyers love and hate about Kontaktlinsen

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Linsen”
20%of negative reviews mention “Linsen”
0.3%of orders come back
“Eine Linse war defekt”
A buyer, on “Linsen”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kontaktlinsen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data