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Kokosöl Flüssig

Kokosöl Flüssig shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49

Market size 14Growth 54Conversion 80Competition 49Returns 99Price range 52Avg price 63Brand share 76Review moat 47Quality gap 43
This niche Category average · 2,966 niches

Is Kokosöl Flüssig profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kokosöl Flüssig is a €56K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 56/100.

Kokosöl Flüssig: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.9% over the last 90 days and 8.3% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr4K
Search volume / yr+26.9%50K
Conversion rate8.3%
Avg price€13.52

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers22 · 35
Top-5 product click share55%
Open market41%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews1,764

Top Kokosöl Flüssig products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

35

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

55%

Top 20: 97%

Open market

35%

  • Heldengrün14%
  • MAYJAM13%
  • Mea Vita12%
  • GONATURALS12%
  • Essican Purelife9%
  • by Amazon6%

Kokosöl Flüssig demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR8.3%Products24Brands22Top 5 Brands59%OOS Rate0.3%Rating4.5★Reviews1,764Avg BSR#117
2K1KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.5×

Top Kokosöl Flüssig search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kokosöl flüssig43K/yr
  • flüssiges kokosöl3K/yr
  • kokosöl massage3K/yr

What reviews say buyers love and hate about Kokosöl Flüssig

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt29%

Beste Produkte

Geschmack insgesamt9%

schmeckt auch so

Geruch7%

Perfekt zum mischen mit duftöl

Preis-Leistungs-Verhältnis7%

Optimal Preis

Ölig/fettig6%

Hervorragendes Öl

What buyers complain about

71% of reviews
Geruch31%

Muffig riechendes Öl

Preis-Leistungs-Verhältnis10%

wenig für viel geld

Motorleistung8%

Schwierigkeiten beim pumpen

Ölig/fettig5%

sehr fettige Haare danach

Abgabemechanismus4%

Der Dosierhebel aber defekt

Kokosöl Flüssig return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
44%
2Auslaufsicher
9%
3Motorleistung
8%
4Ölig/fettig
8%
5beworben Vs Tatsächliches Produkt
7%

Common Kokosöl Flüssig questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kokosöl Flüssig 56/100 on Amazon Germany — Worth a look. The niche generates €56K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +26.9% over the last 90 days.
Search demand for Kokosöl Flüssig on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 2.5× the quietest.