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Koala Wärmflasche

Fail

Demand is soft, at -80.9% this quarter, so Koala Wärmflasche is a Fail.

Flapen Score
27
27 / 100
Ranks 2,948 of 2,966 Drogerie & Körperpflege niches · −22 vs the category median of 49
Market size
€6K/yr20K searches / yr
90-day growth
-80.9%search demand this quarter
Competition
92%top-5 click share · 6 brands · 31 sellers

Flapen Score

Koala Wärmflasche against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Koala Wärmflasche is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koala Wärmflasche market on Amazon at a glance

Shoppers on Amazon Germany searched for Koala Wärmflasche 20K times last year and spent an estimated €6K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -80.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-80.9%
Conversion, latest week
1.6%
Market size, estimated
€6Ka year
Peak month
December8.7× the quietest month
Top search term
koala wärmflasche9K searches a year

02 · Price

A sale here is worth €16.55.

Listings sell for €16.55 on average, from €8.87 to €25.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €16.55 that is €2K to €4K a year per listing.

Average price
€16.55inside the $15 to $100 sweet spot
Price range
€8.87–€25.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 64.3% of listings are out of stock. The average listing ranks #81 within Wärme- & Kältetherapie. It carries 2,077 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
64.3%
Average rank
#81in Wärme- & Kältetherapie
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
2,077per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Koala Wärmflasche products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

€0€1K€2K€3K€4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

31

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • dibikou65%
  • Leerweii12%
  • ROIMOE10%
  • Pasper5%
  • warmies4%
  • UMOI4%
  • Open — no brand owns it (0%)

Demand

Koala Wärmflasche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Koala Wärmflasche search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • koala wärmflasche9K/yr
  • wärmflasche koala5K/yr
  • koala wärmflaschengürtel4K/yr
  • mein koala wärmflasche3K/yr

Reviews and returns

What reviews say buyers love and hate about Koala Wärmflasche

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschenk Zweck”
31%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Baby Wärmflasche klein”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Koala Wärmflasche questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data