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Kniewärmer

Fail

Demand is soft, at -78.3% this quarter, so Kniewärmer is a Fail.

Flapen Score
34
34 / 100
Ranks 2,845 of 2,966 Drogerie & Körperpflege niches · −15 vs the category median of 49
Market size
€26K/yr112K searches / yr
90-day growth
-78.3%search demand this quarter
Competition
66%top-5 click share · 15 brands · 37 sellers

Flapen Score

Kniewärmer against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kniewärmer is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kniewärmer market on Amazon at a glance

Shoppers on Amazon Germany searched for Kniewärmer 112K times last year and spent an estimated €26K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-78.3%
Conversion, latest week
2.0%
Market size, estimated
€26Ka year
Peak month
November14.2× the quietest month
Top search term
kniewärmer55K searches a year

02 · Price

A sale here is worth €11.35.

Listings sell for €11.35 on average, from €5.98 to €19.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €11.35 that is €0 to €1K a year per listing.

Average price
€11.35under the $15 to $100 sweet spot
Price range
€5.98–€19.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #182 within Medizinische Geräte & Verbrauchsmaterialien. It carries 171 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
6.6%
Average rank
#182in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
171per listing
Listings tracked
20

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kniewärmer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€5K€8K€10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

37

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

18%

  • AIDIER40%
  • wobera ANGORA17%
  • Cysocool12%
  • Katyjun5%
  • FakeFace4%
  • HASAIKA4%
  • Open — no brand owns it (9 brands, 18%)

Demand

Kniewärmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Kniewärmer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kniewärmer55K/yr
  • kniewärmer herren14K/yr
  • kniewärmer damen8K/yr
  • angora kniewärmer5K/yr
  • kniewärmer die nicht rutschen7K/yr
  • kniewärmer angora7K/yr
  • kniewärmer bei arthrose17K/yr

Reviews and returns

What reviews say buyers love and hate about Kniewärmer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Komfort insgesamt”
23%of negative reviews mention “Heizung”
3.4%of orders come back
“Die Wärmer werden wenig erhitzt”
A buyer, on “Heizung”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kniewärmer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data