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Knierolle

Maybe

Products sell for $19.88 on average, inside the sweet spot. But demand is soft, at -13.5% this quarter, so Knierolle is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€106K/yr143K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
39%top-5 click share · 23 brands · 27 sellers

Flapen Score

Knierolle against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Knierolle is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knierolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Knierolle 143K times last year and spent an estimated €106K. The top 5 brands take 52% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
3.7%
Market size, estimated
€106Ka year
Peak month
November1.2× the quietest month
Top search term
knierolle52K searches a year

02 · Price

A sale here is worth €19.88.

Listings sell for €19.88 on average, from €10.29 to €37.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €19.88 that is €2K to €5K a year per listing.

Average price
€19.88inside the $15 to $100 sweet spot
Price range
€10.29–€37.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #45 within Wellness. It carries 679 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
63%
Out of stock, average day
9.0%
Average rank
#45in Wellness
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
679per listing
Listings tracked
35

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Knierolle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

€0€4K€8K€13K€17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

27

Est. top-5 brand share

52%

Top 20: 98%

Est. top-5 click share

39%

Top 20: 86%

Open market

42%

  • DYNMC you19%
  • Teqler10%
  • Bodyprotect9%
  • SeiriHelper7%
  • GREATRICH7%
  • HABYS7%

Demand

Knierolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Knierolle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • knierolle52K/yr
  • knierolle lagerungsrolle30K/yr
  • lagerungsrolle15K/yr
  • knierolle physiotherapie9K/yr
  • halbrolle8K/yr
  • kniekissen rückenschläfer5K/yr
  • nackenrolle halbrund6K/yr
  • beinrolle4K/yr
  • knierolle schlafen5K/yr
  • halbe nackenrolle4K/yr

Reviews and returns

What reviews say buyers love and hate about Knierolle

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Hartes Gefühl”
2.6%of orders come back
“Harter Kern”
A buyer, on “Hartes Gefühl”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Knierolle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data