How competitive is the Klingen niche on Amazon Germany?

11 brands and 34 sellers compete in Klingen on Amazon Germany. The top 5 Klingen products take 73% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Klingen?

Klingen buyers on Amazon Germany complain most about Qualität insgesamt, Schärfe, Benutzerfreundlichkeit, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Klingen niche?

Klingen sells for €10.41 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.35–€29.81. The average incumbent carries 8,006 reviews — the moat a new listing must climb.

Klingen

soft demand (-16.7% this quarter) — Klingen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49

This niche Category average · 2,966 niches

Is Klingen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Klingen is a €82K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Klingen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.7% over the last 90 days and 13.6% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr8K

Search volume / yr-16.7%58K

Conversion rate13.6%

Avg price€10.41

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 34

Top-5 product click share73%

Open market9%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Klingen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Derby Professional Rasierklingen 100 Stück (1er Pack)

Price: €4.45
Rating: 4.5/5
Reviews: 25,612
Age: 15y ago

Derby Rasierklingen Professional 300 / Dreierpack - 3 x 100 Stück rostfrei einzeln verpackt

Price: €8.65
Rating: 4.6/5
Reviews: 1,647
Age: 8y ago

100 Derby Premium Einschneidige Rasierklingen 100 Stuck (1er-Pack)

Price: €5.18
Rating: 4.5/5
Reviews: 13,920
Age: 9y ago

Derby Extra Zweischneidige Sicherheits-Rasierklingen Pack mit 100 Klingen

Price: €7.71
Rating: 4.6/5
Reviews: 7,172
Age: 9y ago

DERBY TOKAI zwarte premium tweesnijdend scheermesjes 5 Stück (20er Pack) black

Price: €8.51
Rating: 4.4/5
Reviews: 5,709
Age: 9y ago

Newest

by launch date

Rasiermesser Herren mit 100 Premium GTEX Rasierklingen & Ledertasche - 2 Rasiermesser & 100 Rasierklinge - Straight Razor Bartmesser Ustura

Price: €8.35
Rating: 4.2/5
Reviews: 3,879
Age: 2y ago

Derby Hochwertige einschneidige Rasierklingen 200 Einheiten (1er-Pack)

Price: €8.56
Rating: 4.7/5
Reviews: 400
Age: 2y ago

Amazon Essentials Herren Derby-Schuhe Schwarz 43.5 EU

Price: €29.81
Rating: 4.3/5
Reviews: 526
Age: 3y ago

oppelschneidige Rasierklingen 100 Stück für Herren Sicherheitsrasierklingen für Rasieren Platin japanischer Edelstahl

Price: €8.03
Rating: 4.5/5
Reviews: 1,913
Age: 3y ago

Störtebekker Premium Rasierklingen - 100 scharfe Rasierklingen für alle gängigen Rasierhobel & Rasiermesser - aus schwedischem Edelstahl - für empfindliche Haut - inkl. hochwertiger Verpackung

Price: €23.97
Rating: 4.6/5
Reviews: 1,555
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Derby77%
SHAVING REVOLUTION6%
GTEX3%
Amazon Essentials3%
Störtebekker Shaving Accessories2%
VAN DE BOOS2%
Open — no brand owns it (5 brands, 7%)

Klingen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR13.6%Products18Brands11Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews8,006Avg BSR#152

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Klingen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rasiermesser klingen14K/yr -30.2%9.8% conv.
derby rasierklingen15K/yr -20.3%14.2% conv.
derby8K/yr -8.8%2.6% conv.
rasierklingen messer6K/yr +0.4%11.3% conv.
rasierklingen rasiermesser4K/yr -11.9%14.9% conv.
rasierklingen derby4K/yr -16.0%14.3% conv.
rasierklingen für rasiermesser3K/yr -2.9%8.6% conv.
derby premium rasierklingen2K/yr -15.0%8.9% conv.
derby klingen2K/yr +19.8%17.5% conv.

What reviews say buyers love and hate about Klingen

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Preis-Leistungs-Verhältnis32%

“Preis Leistung super”

Qualität insgesamt29%

“Super Produkt”

Schärfe8%

“Gute scharfe Klinge”

Benutzerfreundlichkeit5%

“Fast unmöglich sich damit zu verletzen”

beworben Vs Tatsächliches Produkt4%

“Wie erwartet”

What buyers complain about

78% of reviews

Qualität insgesamt21%

“Man bezahlt hier vor allem das Design und die Show, für Qualität bleibt nicht mehr viel übrig”

Schärfe13%

“Schnell unscharf”

Benutzerfreundlichkeit10%

“Schwer unhandlich einmal getestet”

beworben Vs Tatsächliches Produkt6%

“Nicht wahrheitsgetreue produktbilder”

Dicke6%

“Sehr dünn, reichen nicht mal für eine Rasur bei mir”

Klingen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

32%

2Qualität insgesamt

15%

3Funktionalität insgesamt

11%

4Produktzustand

10%

5beworben Vs Tatsächliches Produkt

Common Klingen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Klingen 41/100 on Amazon Germany — Skip it. The niche generates €82K/yr across 18 tracked products. Search demand moved -16.7% over the last 90 days.