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Klingen

Fail

Demand is soft, at -16.7% this quarter, so Klingen is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€82K/yr58K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
73%top-5 click share · 11 brands · 34 sellers

Flapen Score

Klingen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Klingen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Klingen market on Amazon at a glance

Shoppers on Amazon Germany searched for Klingen 58K times last year and spent an estimated €82K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
13.6%
Market size, estimated
€82Ka year
Peak month
November1.8× the quietest month
Top search term
rasiermesser klingen14K searches a year

02 · Price

A sale here is worth €10.41.

Listings sell for €10.41 on average, from €4.35 to €29.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €10.41 that is €5K to €8K a year per listing.

Average price
€10.41under the $15 to $100 sweet spot
Price range
€4.35–€29.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Rasur & Enthaarung. It carries 8,006 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Rasur & Enthaarung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
8,006per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Klingen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€25K€33K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

34

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

7%

  • Derby77%
  • SHAVING REVOLUTION6%
  • GTEX3%
  • Amazon Essentials3%
  • Störtebekker Shaving Accessories2%
  • VAN DE BOOS2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Klingen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Klingen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rasiermesser klingen14K/yr
  • derby rasierklingen15K/yr
  • derby8K/yr
  • rasierklingen messer6K/yr
  • rasierklingen rasiermesser4K/yr
  • rasierklingen derby4K/yr
  • rasierklingen für rasiermesser3K/yr
  • derby premium rasierklingen2K/yr
  • derby klingen2K/yr

Reviews and returns

What reviews say buyers love and hate about Klingen

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Preis-Leistungs-Verhältnis”
21%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Man bezahlt hier vor allem das Design und die Show, für Qualität bleibt nicht mehr viel übrig”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Klingen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data