Kissen
MaybeShoppers spend an estimated $6.3M a year here. But demand is soft, at -19.8% this quarter, so Kissen is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 4961
- Market size
- €6.3M/yr7.4M searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 36%top-5 click share · 36 brands · 64 sellers
Flapen Score
Kissen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Kissen is stronger. Inside it, weaker.
Market
The Kissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Kissen 7.4M times last year and spent an estimated €6.3M. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6.3M a year.
- Searches, last 12 months
- 7.4M
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- €6.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- kissen1.6M searches a year
02 · Price
A sale here is worth €28.06.
Listings sell for €28.06 on average, from €7.97 to €71.00. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At €28.06 that is €84K to €112K a year per listing.
- Average price
- €28.06inside the $15 to $100 sweet spot
- Price range
- €7.97–€71.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €84K–€112K
- Returns
- 4.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #36 within Mobilitätshilfen & Zubehör. It carries 7,742 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 80%
- Out of stock, average day
- 4.6%
- Average rank
- #36in Mobilitätshilfen & Zubehör
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,742per listing
- Listings tracked
- 50
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kissen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
sleepling Kopfkissen 40x80 cm 2er Set Allergiker Kissen waschbar Made in EU Ökotex langes Schlafkissen 40 x 80 Bettkissen Pillow 2 Stück Komfort 100
- Price
- €15.75
- Rating
- 4.5/5
- Reviews
- 37,011
- Age
- 10y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Grau
- Price
- €58.53
- Rating
- 4.4/5
- Reviews
- 7,103
- Age
- 1y ago

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)
- Price
- €46.70
- Rating
- 4.0/5
- Reviews
- 10,838
- Age
- 1y ago

EcoSchlaf Orthopädisches Kissen Premium Nackenstützkissen Zertifiziert Seitenschläferkissen Nackenkissen aus Soft Memory Foam Ergonomisches Kopfkissen Nackenschmerzen Antischnarchkissen (Weiß)
- Price
- €47.70
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 1y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Weiß
- Price
- €59.86
- Rating
- 4.4/5
- Reviews
- 7,103
- Age
- 3y ago
Trending
estimated 90-day click momentum
DONAMA Memory Foam Nackenkissen Ergonomisch Kopfkissen mit Armauflage & Zwei Höhen Kühlend & Atmungsaktiv 6-Zonen-Kontur Nackenstützung für alle Schlafpositionen
- Price
- €34.66
- Rating
- 4.3/5
- Reviews
- 459
- Age
- 2mo ago

Nackenkissen Bücherkissen Kopfkissen Memory Foam Kissen Ergonomisches Kopfkissen Nackenstützkissen für Seitenschläfer Rücken und Bauchschläfer
- Price
- €18.92
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 6mo ago

EcoSchlaf Airflow Kopfkissen Orthopädisches Kissen Seitenschläferkissen Nackenkissen aus Memory Foam Ergonomisches Nackenstützkissen Nackenschmerzen Seitenschläfer Pillow Schlafkissen
- Price
- €59.50
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 12mo ago

Memory Foam Nackenkissen - Kopfkissen 40x80 höhenverstellbar - Ergonomisches orthopädisches Kopfkissen Nackenschmerzen Rücken und Seitenschläfer - Premium Füllung Anti Schnarch - richtige Höhe finden
- Price
- €37.69
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 7mo ago

Flowen Kopfkissen 40x80 cm Kissen für Bett 40 x 80 2er Set Bettkissen Hypoallergene Anti-Milben Weiche Kissenfüllung mit Weicher Gesteppter Kopfkissenbezug 100% Polyester Schlafkissen
- Price
- €12.43
- Rating
- 4.4/5
- Reviews
- 17,813
- Age
- 5y ago
Newest
by launch date
DONAMA Memory Foam Nackenkissen Ergonomisch Kopfkissen mit Armauflage & Zwei Höhen Kühlend & Atmungsaktiv 6-Zonen-Kontur Nackenstützung für alle Schlafpositionen
- Price
- €34.66
- Rating
- 4.3/5
- Reviews
- 459
- Age
- 2mo ago

Nackenkissen Bücherkissen Kopfkissen Memory Foam Kissen Ergonomisches Kopfkissen Nackenstützkissen für Seitenschläfer Rücken und Bauchschläfer
- Price
- €18.92
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 6mo ago

Memory Foam Nackenkissen - Kopfkissen 40x80 höhenverstellbar - Ergonomisches orthopädisches Kopfkissen Nackenschmerzen Rücken und Seitenschläfer - Premium Füllung Anti Schnarch - richtige Höhe finden
- Price
- €37.69
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 7mo ago

EcoSchlaf Airflow Kopfkissen Orthopädisches Kissen Seitenschläferkissen Nackenkissen aus Memory Foam Ergonomisches Nackenstützkissen Nackenschmerzen Seitenschläfer Pillow Schlafkissen
- Price
- €59.50
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 12mo ago

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)
- Price
- €46.70
- Rating
- 4.0/5
- Reviews
- 10,838
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
36 falling
Sellers
64
Est. top-5 brand share
51%
Top 20: 85%
Est. top-5 click share
36%
Top 20: 70%
Open market
46%
- sleepling17%
- Glückstoff13%
- EcoSchlaf8%
- Derila7%
- LILENO HOME6%
- FAIORD4%
Demand
Kissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Kissen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kissen1.6M/yr
- nackenkissen1.4M/yr
- kopfkissen841K/yr
- kopfkissen 40x80518K/yr
- nackenstützkissen476K/yr
- nackenkissen orthopädische testsieger180K/yr
- orthopädisches kissen393K/yr
- pillow239K/yr
- ergonomisches kopfkissen242K/yr
- kissen 40x80220K/yr
Reviews and returns
What reviews say buyers love and hate about Kissen
We read the reviews and the return reasons for every product selling here.
“The pillow is too flat and low”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kissen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









