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Kissen

Maybe

Shoppers spend an estimated $6.3M a year here. But demand is soft, at -19.8% this quarter, so Kissen is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49
Market size
€6.3M/yr7.4M searches / yr
90-day growth
-19.8%search demand this quarter
Competition
36%top-5 click share · 36 brands · 64 sellers

Flapen Score

Kissen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kissen is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 7.4M times last year and spent an estimated €6.3M. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6.3M a year.

Searches, last 12 months
7.4M
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
3.0%
Market size, estimated
€6.3Ma year
Peak month
November1.6× the quietest month
Top search term
kissen1.6M searches a year

02 · Price

A sale here is worth €28.06.

Listings sell for €28.06 on average, from €7.97 to €71.00. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At €28.06 that is €84K to €112K a year per listing.

Average price
€28.06inside the $15 to $100 sweet spot
Price range
€7.97–€71.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
3,000–4,000
Revenue per listing a year
€84K–€112K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #36 within Mobilitätshilfen & Zubehör. It carries 7,742 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
80%
Out of stock, average day
4.6%
Average rank
#36in Mobilitätshilfen & Zubehör
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
7,742per listing
Listings tracked
50

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

64

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

36%

Top 20: 70%

Open market

46%

  • Brand 117%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Kissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Kissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissen1.6M/yr
  • nackenkissen1.4M/yr
  • kopfkissen841K/yr
  • kopfkissen 40x80518K/yr
  • nackenstützkissen476K/yr
  • nackenkissen orthopädische testsieger180K/yr
  • orthopädisches kissen393K/yr
  • pillow239K/yr
  • ergonomisches kopfkissen242K/yr
  • kissen 40x80220K/yr

Reviews and returns

What reviews say buyers love and hate about Kissen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Kissen”
17%of negative reviews mention “Kissen”
4.1%of orders come back
“The pillow is too flat and low”
A buyer, on “Kissen”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kissen questions

Answered from the same tracked data.