Is kissen profitable to sell on Amazon Germany?

The niche generates €6.3M/yr across 50 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the kissen niche?

36 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in kissen?

Top complaints mined from reviews: Kissen, Komfort insgesamt, Hartes Gefühl. The return rate is 4.1%.

When does demand for kissen peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the kissen niche?

Listings span €7.97–€71.00; the average listing price is €28.06 (sweet spot $15–$100). The average incumbent carries 7,742 reviews — the moat a new listing must climb.

kissen

Worth a look

Shows a $6.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€6.3M

€6.3M/yr · 7.4M searches

Avg price

Incredible€28.06

avg listing price — sweet spot $15–$100

Price range

Great€7.97–€71.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Review moat

Bad7,742

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kissen is a €6.3M/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

kissen market data

Units sold / yr: 200K–250K; avg 3,000–4,000/product
Revenue / yr: €5.6M–€7.0M; units × avg price
Conversion rate: 3.0%
Avg BSR: #36
Page quality: 0%
Prime: 80%
Sponsored: 92%
Out of stock: 4.6%
Avg brand age: 43 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

36%

Top 20: 70%

Open market

46%

sleepling17%
Glückstoff13%
EcoSchlaf8%
Derila7%
LILENO HOME6%
FAIORD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top kissen search terms

kissen1.6M/yr -18.9%1.2% conv.
nackenkissen1.4M/yr -22.1%1.8% conv.
kopfkissen841K/yr -14.1%2.1% conv.
kopfkissen 40x80518K/yr -7.5%3.7% conv.
nackenstützkissen476K/yr -30.3%1.5% conv.
nackenkissen orthopädische testsieger180K/yr -5.9%2.2% conv.
orthopädisches kissen393K/yr -42.2%1.7% conv.
pillow239K/yr -7.1%1.4% conv.
ergonomisches kopfkissen242K/yr -14.8%2.4% conv.
kissen 40x80220K/yr -5.5%4.9% conv.

All search terms

Top kissen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

sleepling Kopfkissen 40x80 cm 2er Set Allergiker Kissen waschbar Made in EU Ökotex langes Schlafkissen 40 x 80 Bettkissen Pillow 2 Stück Komfort 100

sleepling€15.754.5★37,011 rev

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Grau

Glückstoff€58.534.4★7,103 rev

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)

Derila€46.704.0★10,838 rev

EcoSchlaf Orthopädisches Kissen Premium Nackenstützkissen Zertifiziert Seitenschläferkissen Nackenkissen aus Soft Memory Foam Ergonomisches Kopfkissen Nackenschmerzen Antischnarchkissen (Weiß)

EcoSchlaf€47.704.6★711 rev

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Weiß

Glückstoff€59.864.4★7,103 rev

Newest

by launch date

DONAMA Memory Foam Nackenkissen Ergonomisch Kopfkissen mit Armauflage & Zwei Höhen Kühlend & Atmungsaktiv 6-Zonen-Kontur Nackenstützung für alle Schlafpositionen

DONAMA€34.66459 rev

2mo ago

Nackenkissen Bücherkissen Kopfkissen Memory Foam Kissen Ergonomisches Kopfkissen Nackenstützkissen für Seitenschläfer Rücken und Bauchschläfer

FAIORD€18.92130 rev

6mo ago

Memory Foam Nackenkissen - Kopfkissen 40x80 höhenverstellbar - Ergonomisches orthopädisches Kopfkissen Nackenschmerzen Rücken und Seitenschläfer - Premium Füllung Anti Schnarch - richtige Höhe finden

Schlummerglanz€37.69211 rev

7mo ago

EcoSchlaf Airflow Kopfkissen Orthopädisches Kissen Seitenschläferkissen Nackenkissen aus Memory Foam Ergonomisches Nackenstützkissen Nackenschmerzen Seitenschläfer Pillow Schlafkissen

EcoSchlaf€59.50115 rev

12mo ago

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)

Derila€46.7010,838 rev

1y ago

What buyers say about kissen

What buyers praise and complain about, mined from review topics.

What buyers love

Kissen25%

“Comfy - Nackenkissen an sich super”

Schlafqualität19%

“Sleep well”

Komfort insgesamt15%

“Comfort Kissen”

Qualität insgesamt10%

“good quality”

Preis-Leistungs-Verhältnis4%

“Preis Leistung ok”

Schaum4%

“Super Kissen”

Weiches Gefühl4%

“Der Bezug ist total soft und kühl”

beworben Vs Tatsächliches Produkt3%

“Produkt entspricht der Beschreibung”

Gesamtgröße2%

“Passt”

Körperunterstützung1%

“Toller Support”

What buyers complain about

Kissen17%

“The pillow is too flat and low”

Komfort insgesamt8%

“Ungenügend”

Hartes Gefühl6%

“Material zu weich”

Gesamtgröße6%

“Sieht erst klein aus”

Geruch6%

“Es so stinkt so sehr”

Preis-Leistungs-Verhältnis5%

“Schade ums Geld”

Qualität insgesamt4%

“Qualität ungenügend”

Funktionalität insgesamt3%

“Hält nicht das was es Verspricht”

beworben Vs Tatsächliches Produkt3%

“Hält nicht, was es verspricht”

Produktzustand2%

“Produkte sind tatsächlich schon benutzt”

Top return reasons

Kissen22%

Komfort insgesamt21%

Gesamtgröße21%

Hartes Gefühl5%

Funktionalität insgesamt5%

Weiches Gefühl5%

Geruch4%

Qualität insgesamt3%

beworben Vs Tatsächliches Produkt2%

Materialqualität1%

Common questions

Is kissen profitable to sell on Amazon Germany?: The niche generates €6.3M/yr across 50 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (61/100).
How competitive is the kissen niche?: 36 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in kissen?: Top complaints mined from reviews: Kissen, Komfort insgesamt, Hartes Gefühl. The return rate is 4.1%.
When does demand for kissen peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the kissen niche?: Listings span €7.97–€71.00; the average listing price is €28.06 (sweet spot $15–$100). The average incumbent carries 7,742 reviews — the moat a new listing must climb.