Is kirschkernkissen nacken schulter profitable to sell on Amazon Germany?

The niche generates €245K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the kirschkernkissen nacken schulter niche?

19 brands and 23 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in kirschkernkissen nacken schulter?

Top complaints mined from reviews: Geruch, Heizung, Gesamtgröße. The return rate is 1.3%.

When does demand for kirschkernkissen nacken schulter peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the kirschkernkissen nacken schulter niche?

Listings span €7.91–€26.07; the average listing price is €17.51 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.

kirschkernkissen nacken schulter

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great€17.51

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good€7.91–€26.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,493.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€245K

€245K/yr · 240K searches

Growth

Bad-51.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kirschkernkissen nacken schulter is a €245K/yr Amazon Germany market (240K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

kirschkernkissen nacken schulter market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €175K–€219K; units × avg price
Conversion rate: 5.8%
Avg BSR: #60
Page quality: 0%
Prime: 85%
Sponsored: 76%
Out of stock: 9.1%
Avg brand age: 47 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

33%

GIRAFFENLAND23%
uncn16%
Amilian9%
AROMA SEASON9%
ZOLLNER5%
Prisma5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.7% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top kirschkernkissen nacken schulter search terms

kirschkernkissen nacken76K/yr -58.6%4.9% conv.
körnerkissen nacken55K/yr -44.7%4.2% conv.
kirschkernkissen nacken schulter33K/yr -25.5%4.9% conv.
körnerkissen nacken schulter25K/yr -68.6%3.9% conv.
nacken kirschkernkissen11K/yr -25.6%4.4% conv.
nacken körnerkissen12K/yr -45.7%3.6% conv.
kirschkernkissen mikrowelle nacken6K/yr -51.9%5.3% conv.
kirschkern nackenkissen6K/yr -33.8%4.2% conv.
wärmekissen nacken mikrowelle7K/yr -61.5%2.5% conv.
nackenkissen kirschkern4K/yr -48.2%5.3% conv.

All search terms

Top kirschkernkissen nacken schulter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nackenhörnchen mit Stehkragen Herzen-rot - Kirschkernkissen - Nackenkissen Wärmekissen - Nacken Kissen - Kirschkern

GIRAFFENLAND€20.344.5★3,437 rev

Nackenhörnchen mit Stehkragen Sterne-blau - Kirschkernkissen - Nackenkissen Wärmekissen - Ein sehr wohliger Nackenwärmer

GIRAFFENLAND€20.344.6★612 rev

AROMA SEASON Kirschkernkissen Nacken und Schulter für Mikrowelle mit Duftaroma | Körnerkissen | Wärmekissen | Nackenkissen (grey)

AROMA SEASON€23.224.4★2,403 rev

Kirschkernkissen Mikrowelle 55x20 cm - Körnerkissen Nacken Schulter - Wärmekissen Mikrowelle - Nackenwärmer - Kirschkernkissen groß - Körnerkissen Mikrowelle

Amilian€9.694.4★7,137 rev

UNCN | Kirschkernkissen Mikrowelle Nacken Schulter Gross Wärmekissen Kabellos Nackenwärmer Gewicht Heizkissen Natur Körnerkissen | Mit Friedlichem Duft Baumwolle 1000g 45x26cm

uncn€21.484.2★759 rev

Newest

by launch date

Körnerkissen Nacken Nacken Wärmekissen mit 100% natürlicher Füllung Kirschkernkissen Mikrowelle für Wärme-/Kältetherapie Geschenk für Familie & Freunde (Grau)

Telepepe€20.8326 rev

4mo ago

Körnerkissen Nacken- Wärmekissen - Rapskissen - Schulterkissen - Made in Germany - zum Kühlen Wärmen & Entspannen - Entspannung - gegen Muskel- Schmerzen für Mikrowelle Backofen & Eisfach

Prisma€13.5538 rev

9mo ago

uncn Kirschkernkissen Nacken Schulter 84x15 cm Körnerkissen Mikrowelle mit Duft Wärmekissen Mikrowelle Edelgrau

uncn€20.7343 rev

9mo ago

Comfytemp gewichtetes Wärmekissen Nacken Körnerkissen 1 1kg Mikrowelle Nackenwärmer Halswärmer mit Ultraweiche Oberfläche Natürliche Leinsamen Feuchte Wärme

Comfytemp€18.55192 rev

1y ago

Strauss Home Körnerkissen groß Mikrowellengeeignetes Wärmekissen gegen Verspannungen in Nacken Schultern und Rücken natürliche Weizenkörner 20x50 cm

Strauss Home€8.72491 rev

1y ago

What buyers say about kirschkernkissen nacken schulter

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Super Produkt”

Gesamtgröße11%

“Passt”

Wärme10%

“Warm”

beworben Vs Tatsächliches Produkt10%

“Optisch ist es genau wie auf den Fotos,”

Kissen7%

“Super Kissen”

Heizer5%

“Angenehme Wärme”

Komfort insgesamt5%

“Super entspannend”

Preis-Leistungs-Verhältnis5%

“Super Preis-Leistung”

Geruch4%

“wirkt das Aroma natürlich,”

Weiches Gefühl3%

“Das Material fühlt sich weich auf der Haut an”

What buyers complain about

Geruch20%

“Stinkt”

Heizung10%

“Hält nicht lange warm”

Gesamtgröße5%

“Etwas gross”

Qualität insgesamt5%

“Qualität ungenügend”

Haltbarkeit4%

“hält nicht so lange (bis ca. 30 min)”

Wärme4%

“Wird nicht wirklich warm”

Kissen4%

“Mein Mann und ich fanden ihn beide so schlimm, dass das Kissen zurückmusste obwohl ich es dringend brauchte”

Nähen/Finish/Polieren2%

“Steppnähte Innenkissen schlecht genäht”

Entflammbar2%

“Fängt Feuer”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Die Anleitung ist völlig ungenügend”

Top return reasons

Geruch28%

Gesamtgröße20%

Heizung7%

Wärme6%

Gewicht schwer6%

Kissen5%

Qualität insgesamt4%

Materialqualität3%

Komfort insgesamt3%

Hartes Gefühl3%

Common questions

Is kirschkernkissen nacken schulter profitable to sell on Amazon Germany?: The niche generates €245K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the kirschkernkissen nacken schulter niche?: 19 brands and 23 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in kirschkernkissen nacken schulter?: Top complaints mined from reviews: Geruch, Heizung, Gesamtgröße. The return rate is 1.3%.
When does demand for kirschkernkissen nacken schulter peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the kirschkernkissen nacken schulter niche?: Listings span €7.91–€26.07; the average listing price is €17.51 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.