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Kinderwunsch

Fail

Demand is soft, at -22.9% this quarter, so Kinderwunsch is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€177K/yr207K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
69%top-5 click share · 10 brands · 43 sellers

Flapen Score

Kinderwunsch against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kinderwunsch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinderwunsch market on Amazon at a glance

Shoppers on Amazon Germany searched for Kinderwunsch 207K times last year and spent an estimated €177K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €177K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
4.7%
Market size, estimated
€177Ka year
Peak month
January2.0× the quietest month
Top search term
kinderwunsch113K searches a year

02 · Price

A sale here is worth €18.21.

Listings sell for €18.21 on average, from €8.08 to €37.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €18.21 that is €9K to €14K a year per listing.

Average price
€18.21inside the $15 to $100 sweet spot
Price range
€8.08–€37.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€9K–€14K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Sexuelle Gesundheit & Familienplanung. It carries 2,393 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Sexuelle Gesundheit & Familienplanung
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
2,393per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Kinderwunsch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

€0€27K€53K€80K€106K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

43

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

12%

  • FERTILILY47%
  • tetesept14%
  • NaroVital8%
  • Ritex7%
  • JoviTea7%
  • Folio5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Kinderwunsch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Kinderwunsch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kinderwunsch113K/yr
  • schwanger werden26K/yr
  • empfängnishilfe kinderwunsch3K/yr
  • ferti lily10K/yr
  • fertilily5K/yr
  • schwanger werden hilfsmittel frauen10K/yr
  • empfängnishilfe19K/yr
  • fertility6K/yr
  • fruchtbarkeit erhöhen frau4K/yr
  • ferti lily empfängnishilfe3K/yr

Reviews and returns

What reviews say buyers love and hate about Kinderwunsch

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fruchtbarkeit/Empfängnis”
10%of negative reviews mention “Funktionalität insgesamt”
0.3%of orders come back
“Kein Erfolg”
A buyer, on “Funktionalität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Kinderwunsch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data