Skip to content

Kieselerde

Fail

Demand is soft, at -20.8% this quarter, so Kieselerde is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€194K/yr135K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
76%top-5 click share · 8 brands · 38 sellers

Flapen Score

Kieselerde against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kieselerde is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kieselerde market on Amazon at a glance

Shoppers on Amazon Germany searched for Kieselerde 135K times last year and spent an estimated €194K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €194K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
14.0%
Market size, estimated
€194Ka year
Peak month
October1.4× the quietest month
Top search term
kieselerde66K searches a year

02 · Price

A sale here is worth €10.27.

Listings sell for €10.27 on average, from €3.26 to €22.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €10.27 that is €13K to €15K a year per listing.

Average price
€10.27under the $15 to $100 sweet spot
Price range
€3.26–€22.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€13K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Apfelessig-Kapseln. It carries 1,635 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Apfelessig-Kapseln
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,635per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kieselerde products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

€0€29K€58K€87K€116K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

38

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

5%

  • Abtei44%
  • Doppelherz25%
  • Salus10%
  • NATURTREU6%
  • ProFuel5%
  • Nature Basics5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Kieselerde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kieselerde search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kieselerde66K/yr
  • kieselerde kapseln hochdosiert34K/yr
  • kieselerde kapseln15K/yr
  • abtei kieselerde intensiv kapseln 210 stück4K/yr
  • kieselerde haare3K/yr
  • abtei kieselerde4K/yr
  • abtei kieselerde biotin plus6K/yr
  • kieselerde biotin plus4K/yr

Reviews and returns

What reviews say buyers love and hate about Kieselerde

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinken ekelhaft”
A buyer, on “Geruch”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kieselerde questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data