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Kiehls Ultra Facial Cream

brand-locked demand (top 5 brands take 100% of clicks) — Kiehls Ultra Facial Cream doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 50Growth 20Conversion 77Competition 36Returns 99Price range 83Avg price 95Brand share 0Review moat 40Quality gap 28
This niche Category average · 2,966 niches

Is Kiehls Ultra Facial Cream profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kiehls Ultra Facial Cream is a €278K/yr Amazon Germany market (159K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jun–Nov. Verdict: Skip it — 47/100.

Kiehls Ultra Facial Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 7.5% of searches end in a purchase.

€278K

revenue / yr

Units sold / yr15K
Search volume / yr-10.4%159K
Conversion rate7.5%
Avg price€23.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 10
Top-5 product click share64%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,492

Top Kiehls Ultra Facial Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€28K€56K€83K€111K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • BIOTHERM99%
  • CeraVe1%
  • Open — no brand owns it (0%)

Kiehls Ultra Facial Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR7.5%Products17Brands2Top 5 Brands100%OOS Rate6.6%Rating4.6★Reviews2,492Avg BSR#124
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Nov · busiest ÷ quietest = 2.6×

Top Kiehls Ultra Facial Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biotherm homme71K/yr
  • herren pflege13K/yr
  • biotherm aquapower9K/yr
  • biotherm homme aquapower9K/yr
  • biotherm gesichtscreme herren6K/yr
  • biotherm men7K/yr
  • biotherm herren6K/yr
  • kosmetik herren7K/yr
  • skincare men4K/yr
  • kosmetik männer8K/yr

What reviews say buyers love and hate about Kiehls Ultra Facial Cream

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Geruch16%

Ansprechender Duft

Qualität insgesamt15%

Super Produkt

Eignung für Mischhaut9%

- es hilft mir extrem gegen meine Akne / zu Pickel neigende Haut

Komfort insgesamt8%

Super angenehm auf Gesicht

Feucht/Trocken7%

Spendet viel Feuchtigkeit

What buyers complain about

63% of reviews
Preis-Leistungs-Verhältnis28%

Der Preissprung trübt den Gesamteindruck

Geruch10%

Übelriechend

beworben Vs Tatsächliches Produkt6%

Titel:Reklamation

Symptomreduktion4%

Keine Besserung trotz täglicher Anwendung

Feucht/Trocken4%

Trocknet die Haut extrem aus

Kiehls Ultra Facial Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
16%
2Eignung für Mischhaut
11%
3Preis-Leistungs-Verhältnis
9%
4Produktzustand
9%
5Defekt Material/Teile
8%

Common Kiehls Ultra Facial Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kiehls Ultra Facial Cream 47/100 on Amazon Germany — Skip it. The niche generates €278K/yr across 17 tracked products. Search demand moved -10.4% over the last 90 days.
Search demand for Kiehls Ultra Facial Cream on Amazon Germany peaks in Mar–Apr–Jun–Nov, where the busiest month runs 2.6× the quietest.