Kiehl Reinigungsmittel

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-22.3%

Conversion, latest week

2.5%

Market size, estimated

€133Ka year

Top search term

kiehls158K searches a year

Listings sell for €26.53 on average, from €12.59 to €52.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €26.53 that is €3K to €7K a year per listing.

Average price

€26.53inside the $15 to $100 sweet spot

Price range

€12.59–€52.58

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€3K–€7K

Returns

0.1%of orders · Amazon Germany median 1.1%

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #499 within Reinigungsmittel. It carries 590 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

84%

Out of stock, average day

4.9%

Average rank

#499in Reinigungsmittel

Average rating

4.51 starsAmazon Germany average 4.37 stars

Average reviews

590per listing

Listings tracked

32

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months