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Kiehl Reinigungsmittel

brand-locked demand (top 5 brands take 100% of clicks) — Kiehl Reinigungsmittel doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49

Market size 30Growth 14Conversion 32Competition 56Returns 100Price range 90Avg price 95Brand share 0Review moat 73Quality gap 40
This niche Category average · 2,966 niches

Is Kiehl Reinigungsmittel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kiehl Reinigungsmittel is a €133K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Kiehl Reinigungsmittel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 2.5% of searches end in a purchase.

€133K

revenue / yr

Units sold / yr8K
Search volume / yr-22.3%197K
Conversion rate2.5%
Avg price€26.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 10
Top-5 product click share52%
Open market0%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement84%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews590

Top Kiehl Reinigungsmittel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€13K€20K€27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

0%

  • Kiehl's91%
  • Laubner5%
  • T.V.M.Shop3%
  • Kleeno1%

Kiehl Reinigungsmittel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR2.5%Products32Brands4Top 5 Brands100%OOS Rate4.9%Rating4.5★Reviews590Avg BSR#499
9K7KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Kiehl Reinigungsmittel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kiehls158K/yr
  • kiehl reinigungsmittel16K/yr
  • kiehl13K/yr
  • kiels5K/yr
  • khiels5K/yr

What reviews say buyers love and hate about Kiehl Reinigungsmittel

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt15%

Super Produkt

Eignung für trockene Haut10%

Wellness für reife Haut

Eignung für Mischhaut10%

Sehr gute Augen Creme

Feucht/Trocken8%

Tolle Pflege für trockene und gestresste Haut –

Einfache Reinigung8%

Mein Bad ist immer blitzeblank sauber

What buyers complain about

65% of reviews
Preis-Leistungs-Verhältnis23%

Sie ist so teuer

Allergien12%

Brennt

Geruch5%

Riecht extrem nach Plastik

Eignung für trockene Haut5%

In beiden Fällen fühlte sich die Haut danach trockener an als vorher

Feucht/Trocken5%

1/5 – Enttäuschend und austrocknend

Kiehl Reinigungsmittel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
33%
2Funktionalität insgesamt
17%
3Qualität insgesamt
17%
4Gesamtgröße
17%
5Ethischer Handel/Fairer Handel
8%

Common Kiehl Reinigungsmittel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kiehl Reinigungsmittel 45/100 on Amazon Germany — Skip it. The niche generates €133K/yr across 32 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.
Kiehl Reinigungsmittel buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Allergien, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.