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Kelp

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.5% this quarter, so Kelp is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49
Market size
€58K/yr38K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
54%top-5 click share · 21 brands · 26 sellers

Flapen Score

Kelp against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kelp is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kelp market on Amazon at a glance

Shoppers on Amazon Germany searched for Kelp 38K times last year and spent an estimated €58K. The top 5 brands take 56% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
9.1%
Market size, estimated
€58Ka year
Peak month
October1.3× the quietest month
Top search term
kelp17K searches a year

02 · Price

A sale here is worth €16.77.

Listings sell for €16.77 on average, from €9.24 to €28.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €16.77 that is €0 to €2K a year per listing.

Average price
€16.77inside the $15 to $100 sweet spot
Price range
€9.24–€28.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #46 within Mineralien. It carries 557 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#46in Mineralien
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
557per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kelp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€5K€7K€9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Est. top-5 brand share

56%

Top 20: 99%

Est. top-5 click share

54%

Top 20: 96%

Open market

37%

  • Maison Naturelle15%
  • natural elements15%
  • Vit4ever9%
  • bioKontor9%
  • CDF Sports & Health Solutions7%
  • sunny nature7%

Demand

Kelp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kelp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kelp17K/yr
  • kelp algen6K/yr
  • kelp kapseln4K/yr
  • jod kapseln4K/yr
  • braunalgen3K/yr
  • sea kelp2K/yr
  • bio kelp2K/yr
  • kelp algen bio1K/yr

Reviews and returns

What reviews say buyers love and hate about Kelp

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Nebenwirkungen”
0.1%of orders come back
“auslösen oder verschlimmern kann, was Symptome wie innere Unruhe, Herzrasen, Schweißausbrüche und Schlafstörungen verursacht.”
A buyer, on “Nebenwirkungen”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kelp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data